SOCIAL BUSINESS

#SUSocialBizCOM 400, Syracuse University

#SUSocialBizCOM 400, Syracuse University

@laurietewksbury @Winston_G @valentinalucia@nikellelanae

SOCIAL BIZ: ACCORDING TO IBM

“Social Business means that every department, from HR to marketing to product development to customer service to sales, uses social media the way it uses any other tool and channel to do its

job.”

— Sandy Carter, @sandy_carter VP at IBM in Social Business Evangelism

Interview from Forbes: http://ow.ly/a51wy

SOCIAL BIZ: ACCORDING TO US

• Open collaboration• Internal social networking• Business with people, not companies• Ease of working remotely• Embedded into company culture

KNOW:

INTERVIEW: MICHAEL BRITO

Michael Brito@BritopianSocial Business Planning @EdelmanDigitalhttp://www.britopian.com

HOW-TO: SOCIAL BIZ

• What do you want to achieve?• What platforms do you want to use?• How to integrate this into your biz?• How do you get everyone on board?

PLAN:

Additional Resources: Claire Flanagan, CSC Director. http://ow.ly/a527d

HOW-TO: GOALS

• Clearly define your reasons for adopting ESN software• What are you trying to solve?• Where are your pain points?• What software or platforms can solve this?

What do you want to achieve?

Additional Resources: Claire Flanagan, CSC Director. http://ow.ly/a527d

HOW-TO: PLATFORMS

Fewer MeetingsFewer Meetings

Fewer EmailsFewer Emails

Faster ResponsesFaster Responses

Faster File SearchesFaster File Searches

More Collaboration More Collaboration

More ResponsivenessMore Responsiveness

Greater EfficiencyGreater Efficiency

HOW-TO: PLATFORMS

Paid PlatformsFree Platforms

Google Apps TwitterSlideshare Skype LinkedIn FacebookDropbox Google+Etc.

IBM Connections37signals Basecamp & CampfireChatterMicrosoft SharePointHuddleCisco WebExJive for Microsoft

MOBILE | CLOUD | PRICE | LEARNING CURVE | ACCESS

HOW-TO: 37signals

Basecamp: Manage projects Campfire: Work in real-time Backpack: Share internally Highrise: Manage contacts

HOW-TO: BASECAMP

HOW-TO: INTEGRATE

SOCIAL BIZ: BEST PRACTICES

More of IBM’s best practices/case studies: http://ow.ly/a8DKF

CASE STUDY: NEWLY WEDS FOODS

• Taking Global to Local quicker• Saving on expenses and being more efficient• IBM Cloud - @IBMcloud

LANDSCAPE OF SOCIAL BUSINESS:[INFOGRAPHIC]

SOCIAL BIZ: THE FUTURE

• Invest in ROI measurements• Learn about social platforms

• “culture of change”• Social tools not just for company

• client interactions

ENTERPRISE 2.0:

Source: @christoph, Senior Consultant at Headshift, Dachis Groups

SOCIAL BIZ: EXPERTS WEIGH IN

"How can you be successful externally in terms of engagement when you have nothing internally? … It gives employees the opportunity to become practitioners of these tools and techniques so they can become experts in fostering community building, as well as data collection and analysis."

Ari Lightman@alightman

Professor at Carnegie Mellon University and Director of the

CIO Institute

“Engineering the culture change often is necessary…and by extension, making social media an integrated and instinctive part of what an organization does, requires going beyond having a center of expertise, a handful of experts, or even a social media rock star on staff.”

SOCIAL BIZ: EXPERTS WEIGH IN

Christopher Barger @CbargerSVP Global Programs @ Voce Connect. Author of The Social Media Strategist

Christoph Schmaltz@christophSenior Consultant at Headshift, Dachis Groups

INTERVIEW: WHO’S USING SOCIAL BIZ?

• Social business needs to become a management issue• Managers address and define objectives and decide best tools• “How can my company thrive in a connected world?”• “Consumerization of IT”

CONTACT US#SUSocialBiz @laurietewksbury @nikellelanae @valentinalucia @Winston_G

THANKYOUFOR COMING. LISTENING. TWEETING. SHARING.