social media to social business
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To w a rd s # S o c b i z : S m a r te r S o c i a l M e d i a & B e tte r C o l l a b o r a t i o n
F R O M S O C I A L M E D I A TO S O C I A L B U S I N E S S
I’m Sofie Verhalle
Hi!
[email protected] +32 478 208 411www.talkingheads.be
twitter.com/lamazone linkedin.com/in/sofieverhalle
facebook.com/lamazone
Managing Partner at Talking Heads
Feel free to connect
We help companies, organizations, in the private and the public sector, in social profit and non profit to use the impact of social media to drive change.
We help you grow your social business.
We help you build a social government.
Social media are the online tools and platforms people use to share their opinions, insights and experiences with each other.
Organization
society
POlitical/economical
technology
individually
responsibility
Sustainability global
Local big & smal l data
Cloud computing social
mobile
transparency
collaboration Civil participation
Sharing, Peer to peer flexibility
connectivity sense of purpose
authenticity
to social business & government
…
Social Media
Corp Com
Int Com
HR IT …Purchase Admin- istration
Ext Com
Why build a social business & government?
…
Social Media
Corp Com
Int Com
HR IT …Purchase Admin- istration
Ext Com
HAVE IMPACT ON COMPANY DECISIONS
HELP BUILD COMPANY CULTURE
GET TO KNOW YOUR COLLEAGUES
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SOCIAL BUSINESS & GOVERNMENT BENEFITS EMPLOYEES*
WORK MORE EFFICIENTLY
INCREASE YOUR EXPERTISE
CONTINUOUS LEARNING FROM COLLEAGUESIMPROVE YOUR PM SKILLS
WORK AGILE AND REMOTELY
BRAINSTORM WITH BROADER AUDIENCE
BOOST YOUR CAREER
SHOW OFF OWN WORK
SHARE YOUR TEAM’S SUCCESSES
GAIN NEW INSIGHTS VIA FEEDBACK
CROWD SOURCE R&D
45
6
7
89
1011
12
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14
*arguments to get buy-in
SOCIAL BUSINESS & GOVERNMENT BENEFITS YOUR BUSINESS*
RESEARCH AND DEVELOPMENT
INNOVATIVE INSIGHTS (NEW TRENDS)DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS/
CITIZENSREALTIME INNOVATION AND FEEDBACK
(=CROWDSOURCED RESEARCH AND DEVELOPMENT)
MARKETING & COMMUNICATIONSMARKETING or CUSTOMER INSIGHTS DIRECT RESPONSECAMPAIGN TRACKINGEVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND FOLLOW UP (LEADS)
CUSTOMER CARE
IMMEDIATE MONITORING AND DETECTIONFOLLOW UP FASTER
MAINTAIN AMBASSADORS REWARDS LOYAL CUSTOMERS & CITIZENS
SALES“SALES” INSIGHTS CATCHING THE LEADPROACTIVE LEAD GENERATION THROUGHREFERRALS AND TESTIMONIALS
*arguments to get buy-in
Sharing knowledge
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I N E XI N & E X
Improving workflows
Improving services
Improving customer care
Deepening customer relationships
Gathering feedback
It benefits both…
5 F I N A L S U P E R H E R O T I P S ! Tr a n s p a r e n c y, v i s i o n a n d l e a d e r s h i p a r e e s s e n t i a l
Fo c u s o n t h e p o s i t i v e s t o r i e s . B u i l d c a s e s .
W i t h g r e a t p o we r c o m e s g r e a t r e s p o n s i b i l i t y
B u i l d i n g a s t r o n g a n d l o y a l c o m m u n i t y
t a k e s t i m e
N o e x te r n a l b r a n d l o ve
w i t h o u t i n te r n a l b r a n d l o ve
✓ O U R B LO G F O R A L L T H I N G S S O C I A L
✓ T W I T T E R F O R FA S T S O C I A L M E D I A S N I P P E T S
✓ S L I D E S H A R E TO B E S M A R T E R W I T H S O C I A L M E D I A
✓ FAC E B O O K F O R A S N E A K P E E K B E H I N D T H E S C E N E S
✓ L I N K E D I N TO C O N N E C T P R O F E S S I O N A L LY
✓ S P E A K D U TC H ? S C H R I J F J E I N O P O N Z E N I E U W S B R I E F !
Interested in Talking Heads?
Sofie Verhalle:
twitter.com/[email protected]
+32 478 208 411www.talkingheads.belinkedin.com/in/sofieverhalle facebook.com/lamazone
feel free to connect