social business nxlevel
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Presentation for NxLevel 12/04/12TRANSCRIPT
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Bret L. Simmons, Ph.D.NxLevel
December 4, 2012
Social BusinessSocial Business
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Today’s Presentation
www.slideshare.net/BretLSimmons
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Main Points Today
1. Social business is a huge opportunity
2. This is much bigger than marketing
3. Being searchable, shareable, and relational is good for your business
4. Proper operating principles are the key to success
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DisclaimersMy background
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What is the most effective form of
marketing?
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Brand ValueIf people don’t select you,
spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
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Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
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Brand Value
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
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Why You?Why Now?
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Social MediaYou must be personal and conversant
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Lead with valueWrap the personal around your value
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HUB
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Inbound Marketing Examples
Tahoe Mountain SportsA Plus Animal HospitalGuy Johnson Jessica Torres Tiffany BrownCorey’s Lawn ServiceThe Abbi Agency
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Questions?