Social  Advertising  

Taught by Gwen Woltz Co-founder, Wahine Media social media strategy, training & implementation for business

Slides: slideshare.net/wahinemedia

Why social advertising?

Social ads won’t solve your problems, they compliment your success.

Remember the context! Don’t use social ads to market, use them to engage.

Design for mobile first.

Facebook  Ads

Facebook  Ads

• Objectives • Target audience

• Custom audiences • Demographics • Location • Interests • Behavior

• Images and messaging • Ad management & budgeting

• Campaign > Ad set > Ads

Twitter  Ads

Twitter  Ads

• Objectives • Target audience

• Location, gender • Keywords, interests • Followers • Tailored audiences

• Images and messaging • When not to use hashtags • Twitter cards • Ad management & budgeting

Scenario #1 Keep engagement and growth on profiles

Keep  engagement  and  growth  on  profiles

• Industry: nonprofit • Facebook:

• 5,000 fans • Boost post 1x per week • Build fans

• Twitter: • 2,500 followers • Promote profile • Promote tweets 3x per week

Scenario #2 Increase email opt ins

Increase  email  opt  ins

• Industry: restaurant • Website conversion ads • Landing page on website or Facebook

• Opt in, download e-book, get coupon, enter sweepstakes

• Opt in form • Short Stack • OfferPop

Scenario #3 Increase participation in giveaway

Increase  participation  on  giveaway

• Industry: hospitality • Entry form installed on website and

Facebook App • Facebook

• Ad 1: page like ads (Facebook no longer allows fan-gating)

• Land on entry form app • Ad 2: boost post to fans, pin to top

• Twitter • Leads on Twitter (using Twitter card) • Land on website

Scenario #4 Get people to walk in your door

Get  people  to  walk  in  your  door

• Industry: fitness & spa • Fan like ads: build awareness

• Target people most likely to purchase product

• Boost post: keep top of mind • Local awareness targeted ad: convert

• Ad 1: target fans • Ad 2: target interests

Resources

• Twitter Advertising • https://support.twitter.com/groups/58-advertising

• Twitter Contest Guidelines • https://support.twitter.com/articles/68877-guidelines-for-

contests-on-twitter • Facebook Advertising

• https://www.facebook.com/advertising • Latest Facebook Ad News

• https://www.facebook.com/business/news/?tag=ads • Aaron Zakowski Facebook Ad examples

• http://aaronzakowski.com/wp-content/uploads/2015/02/Facebook-Ads-Swipe-File.pdf

• Facebook link ad tips • https://www.facebook.com/business/a/online-sales/link-

ads-tips • Twitter Ads success stories

• https://business.twitter.com/success-stories

Keep  in  touch!

Wahine Media web: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia

Gwen Woltz @gjwahine

Download this slideshow:http://slideshare.net/wahinemedia