so you want to do a web promotion? read this first!
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App & Game 2012: Part 3
Part 3 of 5
‘So, You Want to Do a Web Promotion?’
Read this first!
GAMES & APPS IN 2012
App & Game 2012: Part 3
5 THINGS TO THINK ABOUT
How Does My Web Promotion Get Noticed?
Know What You’re Aiming For
Think Games!
Prize Competitions
Promote The Promotion!
App & Game 2012: Part 3
GETTING NOTICED
There are thousands of web promotions launched every week
The good news…
You can think BIG and BOLD without spending a fortune
How will your brand stand out from the
crowd?
App & Game 2012: Part 3
KNOW WHAT YOU’RE AIMING FOR
Most promotions fail because the objectives have not clearly been thought through. Start with the question, what are we trying to do? • Generate leads – Increase mail/email/phone
database. How many?• Increase brand/product awareness. By how much?• Increase Facebook Likes / Twitter Followers / Social
Community. How many?• Drive website visitors / encourage repeat website
visits. How many?• Increase sales. By how much?• Increase goodwill toward the brand.
How will you measure that?
…and the list goes on
A Few Types of Web Promotions:
• Games!
• Prize competitions – game of chance
• Prize competition – 25 words or less
• eVouchers or eCoupon giveaways
App & Game 2012: Part 3
Everyone Plays Games – thanks to Angry Birds, Words with Friends and smartphones, the average gamer in Australia is 32 and 47% of gamers are female1. There’s a game for every audience.
People Love Play – research consistently shows that brands who give their audience a fun opportunity to play feel positively towards the brand
Deep Brand Immersion – long brand exposure times: 5-20 mins3
Repeat Brand Exposure – players consistently return to play
Social Media Integration – strong sharing opportunities
THINK GAMES!
2
Games make some of the most successful web promotions!
App & Game 2012: Part 3
PRIZE COMPETITIONS
Prize competitions are ever-popular drivers for web promotions and are a strong way to hit some of those objectives you’ve identified up front.
Prize competitions are an excellent way to:
Generate user dataDrive website trafficDrive brand/product awareness
But, they’re hard to do well.
Our promotions toolkit, together with our experience a set of development tools that minimize development time and cost.
Prize competition sites or microsites integrated into larger sites must be:
• Robust, scaleable backend for data capture and storage
• Approved by state authorities competition drawing system for permits
• Designed to drive users through a journey
Get Maximum Bang for BuckGame + Prize Competition = The Complete Package
App & Game 2012: Part 3
PROMOTE THE PROMOTION
Promote it through your other marketing channels – advertise it through your traditional channels, PR it
Integrate social – Facebook Connect offers an excellent way to collect user data, tap into user social networks and build user relations
SEO it! Make sure it’s optimized for search – ensure the metadata around the web promotion is in place
Tell your existing database – eDMs, DMs, Facebook and Twitter updates, YouTube, Pinterest, promote it on your website
Even the best promotions need people to hear about them. As part of your integrated
marketing strategy, tell them!
App & Game 2012: Part 3
USE US FOR YOUR WEB PROMOTION!
Use the Experts!We’ve run dozens of online promotions for brands. We’ve got the tools ready and we know how to effectively integrate brands into great online promotions. We’ll:
PlanStructureDesignManageAnalyse
your web promotion. We can help you set the objectives and measure the outcomes.
App & Game 2012: Part 3
GET IN TOUCH
Interested in discussing your mobile app development?
Call or email the commercial team:
02 8923 1200
3rdsense.com
App & Game 2012: Part 3
REFERENCES
1. Digital Australia, 2011
2. Continental Research, 2009
3. 3RDSENSE, 2012