Whole Foods

Walmart

Bilingual Bulk

Price, Price, Price!

Deals Big Carts

PRICE IS EVERYTHING.

Promotional items, like these end of aisle

displays, are important &

prominent at Walmart. They capture

customers before they even have to consider

the options.

HEALTH & NUTRITIONare NOT a priority

real consumers shop

at Walmart

There was no common demographic at Walmart

The parking lot

They don’t care about their health…

People buy what

their kids want.

The candy aisle was huge and divided into sections

BULK!

Cover all of the

micro-categories

bite-

SIZED

In general, they were Deal-Driven also

BANG

BUCKFOR YOUR

curious

loyalbut

calm consumers’ “candy guilt”

they need an extra push

nostalgia

FINAL IMPLICATONS