snapchat beginnings - how the young app is growing up
DESCRIPTION
A short presentation on Snapchat for beginners covering the use of the app and its early development.TRANSCRIPT
![Page 1: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/1.jpg)
SNAPCHAT BEGINNINGS
STEVE ST. GERMAIN 7.23.14
![Page 2: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/2.jpg)
What is it?
100% mobile
1:1 Messaging App
Easy Photo Sharing
![Page 3: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/3.jpg)
Snaps per day
![Page 4: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/4.jpg)
Total Daily Photo Shares
![Page 5: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/5.jpg)
• 100% mobile
• Messaging App
Meet Evan Spiegal
![Page 6: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/6.jpg)
September 2011
Class Project
Multiple rounds of capitol funding
App Development
![Page 7: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/7.jpg)
Early Growth
![Page 8: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/8.jpg)
Text/Drawing Tools
Video
Content Expiration
Differentiation
![Page 9: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/9.jpg)
Do Photos Really Disappear?
Teen Audience
User Data Hacked
Controversy
![Page 10: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/10.jpg)
November 13, 2013
![Page 11: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/11.jpg)
![Page 12: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/12.jpg)
![Page 13: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/13.jpg)
![Page 14: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/14.jpg)
![Page 15: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/15.jpg)
![Page 16: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/16.jpg)
![Page 17: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/17.jpg)
![Page 18: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/18.jpg)
![Page 19: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/19.jpg)
![Page 20: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/20.jpg)
Introduced October 2013
Content viewable to friends for 24 hours
Stories
![Page 21: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/21.jpg)
Intimate moments
Temporary Social Media
The Liquid Self
Social Theory
![Page 22: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/22.jpg)
2015 Acura NSX Reveal
Use in Marketing
![Page 23: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/23.jpg)
MTV 2014 VMA’s
Use in Marketing
![Page 24: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/24.jpg)
Use in Marketing
Taco Bell
![Page 25: Snapchat beginnings - how the young app is growing up](https://reader033.vdocuments.us/reader033/viewer/2022052819/53fcff778d7f72a81c8b458a/html5/thumbnails/25.jpg)
Conclusion
Questions?