smss boston2015 ryan_maguire
TRANSCRIPT
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SOCIAL CONTENT
STRATEGY FOR HIGHER ED
Ryan Maguire (@ryjmag)
Jill Feldman (@jill_feldman)
Princeton University
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#Princetagram
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#PrincetonAbroad
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#BreakoutPton
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Engagement
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Princeton_U Snapchat stories??
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• simple story
• brief idea
• timely message
• live event
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• sound bites
• video bites
• surprises
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• multimedia
• multi-dimensional
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• what fits literally
• what fits figuratively
• until recently…what fits
under a thumb
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there are tools
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YOU bring…
things.
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V
I
D
E
O
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audio
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think about time.
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just a few seconds feels like a long time
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You can only post to the tail end of the story!
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• everything posts in
real time
• viewable for 24
hours
• only you can
download
• screenshots
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HOW’D YOU DO?
3 metrics:
• # of views
• # of screenshots
• # the ‘score’
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Strategy • Figure out how and why people use each platform
• Do you have the resources to commit to a worthwhile user
experience?
• Be platform-specific
• Tweets and Facebook posts are not the same. Users can tell. *
• Give followers a reason to follow you on each platform, or commit
to fewer
• Own the conversation
• How are people talking about you online?
• Introduce a hashtag
• Engage
• Encourage interaction. Don’t be a billboard.
• Showcase user-generated content (Authenticity is important!)
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#NotATweet
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#NotATweet
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#NotATweet
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Strategy • Figure out how and why people use each platform
• Do you have the resources to commit to a worthwhile user
experience?
• Be platform-specific
• Tweets and Facebook posts are not the same. Users can tell.
• Give followers a reason to follow you on each platform, or commit
to fewer
• Own the conversation
• How are people talking about you online?
• Introduce a hashtag
• Engage
• Encourage interaction. Don’t be a billboard.
• Showcase user-generated content (Authenticity is important!)
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• Princeton University
• Department of Geosciences
• Department of Spanish and Portuguese
• Department of Chemistry
• Department of Politics
• Woodrow Wilson School
• Princeton Engineering
• James Madison Program
• Davis International Center
• Davis International Center Advisory Board
• Bendheim Center for Finance
• Pace Center for Civil Engagement
• Center for Jewish Life
• Lewis Center for the Arts
• Princeton Environmental Institute
• Princeton Institute for International and Regional Studies
• Office of Sustainability
• Office of Public Affairs
• Office of Community and Regional Affairs
• Princeton Research
• Princeton Pause
• Office of International Programs
• Career Services
• Mudd Library
• Princeton Library
• Campus Dining
• Princeton University Art Museum
• PPPL
• Princeton Sports Camps
• Alumni Association
• Princeton Alumni Weekly
• Orange Thought Bubble
• Arts at Princeton
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Office of Communications
Social Media Steering Committee
Campus-wide SM Group
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Social Media Resources
• Meetings
• Campus-wide
• Consultations
• New social media website (socialmedia.princeton.edu)
• Guidelines
• Accounts
• “Best Practices” blog
• Submit content
• Meet the team
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#PrincetonSM
Ryan Maguire
Twitter: @ryjmag
Jill Feldman
Twitter: @jill_feldman