smss boston2015 matt_bailey
TRANSCRIPT
![Page 1: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/1.jpg)
BUILDING A SOCIAL STRATEGY TO
CONNECT WITH YOUR CAMPUS COMMUNITY
Matthew BaileyPerkins School for the [email protected]
/in/matthewjhbailey@mattjhbailey
![Page 2: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/2.jpg)
![Page 3: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/3.jpg)
Got something to share?
BUILD A SOCIAL CAMPUS COMMUNITY
Assess Create Plan
![Page 4: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/4.jpg)
ASSESS
![Page 5: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/5.jpg)
AUDIT ASSETS
Channels Audience Content Staffing Budget
![Page 6: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/6.jpg)
SOCIAL CREDENTIALS REPOSITORY
AKA…
![Page 7: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/7.jpg)
• Cloud-based
• Backup
• Shared account email
HIT-BY-A-BUS CONTINGENCY
![Page 8: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/8.jpg)
![Page 9: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/9.jpg)
CREATE
![Page 10: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/10.jpg)
BUILD A SOCIAL MEDIA HUB
Team of social stakeholders Forum & content sharing » External directory to connect »
![Page 11: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/11.jpg)
TRAINING
Build a manual Teach protocols Create training modules
![Page 12: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/12.jpg)
WHO-WHO-WHO
Who is your audience? Who are your content equals? Who can you lean on?
![Page 13: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/13.jpg)
THE MOST IMPORTANT SOCIAL MEDIA ASSET…
Your institution's website
![Page 14: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/14.jpg)
CONTENT IS KEY
Cross linking between .edu and social is great for: Branding Engagement SEO
Control your story Thought-leadership
![Page 15: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/15.jpg)
![Page 16: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/16.jpg)
PLAN
![Page 17: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/17.jpg)
EDITORIAL CALENDAR
Detail channel, time and relevant content (URL, tentative wording, etc.)
Shareable Smartsheet Google Drive Sifter App
![Page 18: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/18.jpg)
CONTENT FOR EVERY AUDIENCE
News stories Upcoming Events Historical facts and pics Media mentions Cool campus photos Industry-related news
![Page 19: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/19.jpg)
GET HELP
Stakeholders can post too Create an internal form for
ideas and submissions Nurture/educate your team
![Page 20: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/20.jpg)
TIP TIME
Answer questions Stay up-to-date with the latest
trends Join Groups or create new
ones (Facebook, LinkedIn, Pinterest Boards) to create organic buzz
![Page 21: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/21.jpg)
TIP TIME
Post on the weekends Monitor what people are
saying about you Cross promote your channels
![Page 22: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/22.jpg)
TWITTER TIPS
Create a Twitter list of related content »
Retweet other peoples posts, tag handles and use hashtags
Be in control of your big events » create/promote your
hashtag live tweet/gram create a repository for
people to share images
![Page 23: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/23.jpg)
FACEBOOK TIPS
Pages to Watch section Get more engagement:
ask questions encourage sharing of
experiences Re-share popular evergreen
posts every 3 months
![Page 24: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/24.jpg)
![Page 25: Smss boston2015 matt_bailey](https://reader034.vdocuments.us/reader034/viewer/2022042702/55d1d6a9bb61eb64408b4737/html5/thumbnails/25.jpg)
Got something to share?
Assess: Where have you been/need to go
Create: build an infrastructure for opportunity
Plan: be ahead of the pack