3MINS

90MINS

$216M$101M

20172012 20172012$216M

$101M

Sources: - acision.com - forrester.com - mobilesquared.co.uk - kpcb.com - frost.com - ctia.orgSources: - acision.com - forrester.com - mobilesquared.co.uk - kpcb.com - frost.com - ctia.org

92% of U.S. smartphone users use SMS.92% of U.S. smartphone users use SMS.

Text messaging users in the U.S. send or receive an average of

35 msg/day.

Text messaging users in the U.S. send or receive an average of

35 msg/day.

SMS text messages o�er instant reach to customers

90% of all text messages

are read within 3 mins.90% of all text messages

are read within 3 mins.

The average personlooks at his/her phone

150 times/day.

The average personlooks at his/her phone

150 times/day.

Very high open rate

98% of Text Messages are read vs.

20% of Emails, 29% of Tweets,

12% of Facebook Posts.

98% of Text Messages are read vs.

20% of Emails, 29% of Tweets,

12% of Facebook Posts.

A more timely and reliable response

Exponential growth

U.S. mobile local SMS advertising revenues will reach

$216M in 2017, up from $101M in 2012.

U.S. mobile local SMS advertising revenues will reach

$216M in 2017, up from $101M in 2012.

SECS

On average, it takes 90 minutesfor people to respond to an email.

On average, it takes 90 minutesfor people to respond to an email.

But, it only takes 90 secondsto respond to a text message.

But, it only takes 90 secondsto respond to a text message.

SMS MARKETING?WHY USE

9.8 Trillion SMS Messages were sent

in 2012, up from 7.8 Trillion in 2011.

9.8 Trillion SMS Messages were sent

in 2012, up from 7.8 Trillion in 2011.

9.8T7.8T

20122011 20122011

9.8T7.8T

90

© 2013 CDYNE Corporation. All Rights Reserved.© 2013 CDYNE Corporation. All Rights Reserved.