smithtown robotics · cheesy poofs’ branding m anual (254) rocketeers’ branding ma nual (20)...
TRANSCRIPT
Smithtown Robotics
Branding Manual
FRC Team 810 Branding Manual 2016 - 2017
Table of Contents Introduction……………………………………………….…………………………………………………………..…...2
Name…………………………………………………………………………………………………………………………….….3
Color Scheme…………………………………………………………………………………………………………….….4
Logo………………………………………………………………………………………………………………………………....5
Gear Branding……………………………………………………………………………………………………..………..6
Document Branding………………………………………………………………………………………….……...10
Online Branding………………………………………………………………………………………………………....13
Image at Competitions…………………………………………………….....................................…….17
Image at Other Team Events…………………………………………………………………….…..……….20
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FRC Team 810 Branding Manual 2016 - 2017
Introduction This branding manual should serve as a guideline for the branding of FRC Team 810 the Mechanical Bulls. Following these practices will ensure a unified and professional look for the team. Maintaining a consistent brand will allow the team to be recognized both in our school, our town, and in the FIRST community. We hope to provide our team members with a reference point for the documents they work on and the team gear that they wear for competition.
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FRC Team 810 Branding Manual 2016 - 2017
Name
Team Name
Smithtown Robotics
Mascot
The Mechanical Bulls
FIRST Robotics Competition Number
810
School Affiliation
The Smithtown Central School District
Website
www.SmithtownRobotics.com
@Team810
@Smithtown_Robotics
Youtube
SmithtownRobotics810
Email [email protected] [email protected]
[email protected] [email protected]
See Online Brand (page 13) for specific information on the appearance of the website and social media.
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FRC Team 810 Branding Manual 2016 - 2017
Color Scheme
Silver Chalice R:178, G: 178, B: 178 Hex: B2B2B2 On Logo: Background Color
Milano Red R: 216, G: 20, B: 0 Hex: D81400 On Logo: The color of the gear and bull horns / tail On Docs: Header/Footer Color
Smalt R: 0, G: 58, B: 156 Hex: 003A9C On Logo: the color of the bull’s body On Docs: Title Color
Dusty Gray R: 150, G: 150, B: 150 Hex: 969696 On Docs: Subtitle/Accent Color
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FRC Team 810 Branding Manual 2016 - 2017
Logo
● Keep logo files at a 1:1 (square) ratio. No stretching / distorting them
● When available, use the official team color scheme
● If these colors aren’t available, use one of the monochrome options
● Only use 2k-size files for very small images. For gear/posters/powerpoints, use 6k-size (to make the image look crisp and without pixels)
● To modify logos, don’t use PNG downloads, use a SAI download (to avoid low quality)
● Download SAI Files here ● Download Color Logo Files here ● Download Black & White Logo Files here
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FRC Team 810 Branding Manual 2016 - 2017
Gear Branding
T-Shirts and Sweatshirts Color: Light Gray Logo Placement : Front-Center Text:
Color: White w/ Blue outline Font: Agency FB (Bold)
Text Placement: Name: Centered above logo Number: Centered below logo & Upper-Back Sponsors: Below team number on back
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FRC Team 810 Branding Manual 2016 - 2017
Buttons Buttons will be revealed at competition!
Polo Shirts and Quarter Zip Pullovers
Color: Light Gray Logo: Embroidered (Two Color) Placement: Top Left
Other Gear Bows: Blue Hats: Blue, White Embroidered Logo Bags: Red, White Screen Print Logo
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FRC Team 810 Branding Manual 2016 - 2017
Flag
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FRC Team 810 Branding Manual 2016 - 2017
Banner
Sponsors’ logos are printed as stickers and affixed to the negative space on the poster. This
allows us to reuse our banners for multiple seasons even when our corporate sponsors change.
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FRC Team 810 Branding Manual 2016 - 2017
Document Branding
Font
Title: Montserrat 18, Smalt
Subtitle: Montserrat 14 Bold, Dusty Gray
Normal Text: Lato 12, Black
Manuals
Headers: Lato 12 Bold, Milano Red FRC Team 810 [insert type] Manual [School Year(s)]
Footers: Lato 12 Bold, Milano Red
Page [#]
Letters Header:
Team Name Montserrat 11, Black
School Address Lato 10, Black
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FRC Team 810 Branding Manual 2016 - 2017
Lato 10, Black Body Text:
Lato 11, Black
Signatures:
Names Montserrat Bold 14, Black
Titles Lato 11, Black
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FRC Team 810 Branding Manual 2016 - 2017
Posters/Flyers
Fonts used: Agency FB, Lato
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FRC Team 810 Branding Manual 2016 - 2017
Online Branding
Website
URL
www.SmithtownRobotics.com
Platform
Wordpress Version 4.7.2
Theme
Gray Whale Child by Bailosaur.us
Text Formatting:
Titles (Heading 2) Montserrat Bold, weight 700, Black
Text (Paragraph) Lato Normal, weight 400, Black
Home Page
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FRC Team 810 Branding Manual 2016 - 2017
Desktop Content Pages
Mobile Content Pages
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FRC Team 810 Branding Manual 2016 - 2017
Social Media Profile Pictures: Colored Team Logo Cover Picture: Team Photo Our social media accounts post outreach events and team accomplishments. Instagram: @Smithtown_Robotics
Twitter: @Team810
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FRC Team 810 Branding Manual 2016 - 2017
Team emails: 810.helpmonks.com/
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FRC Team 810 Branding Manual 2016 - 2017
Image at Competitions
Dress
General Team Practice Day:
Top: any (current or previous year) team shirt Bottoms: Blue or black fitted pants (no skirts/shorts/sweatpants) Shoes: Closed-toed, black, gray, or white shoes (preferably sneakers)
Competition Days: Top: Current style team shirt (since 2017) Bottoms: Blue or black fitted pants (no skirts/shorts/sweatpants) Shoes: Closed-toed, black, gray, or white shoes (preferably sneakers)
Pit Crew For all competition days:
Non-shaded safety goggles (For those with long hair) hair ties No baggy clothing or ties No dangling jewelry
Load In and Practice Day: Top: (current or previous) team shirt Bottoms: Blue or black pants Shoes: Closed-toed, black, gray, or white sneakers
Day One & Two: Top: Current year team shirt Bottoms: Blue or black pants Shoes: Closed-toed, black, gray, or white sneakers
Drive Team & Chairman’s Presenters Each team should be allowed some flexibility in what they choose to wear
Student Ambassadors Tops: Business professional shirt in team colors or team polo Bottom: Dress pants or skirt
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FRC Team 810 Branding Manual 2016 - 2017
Behavior At any competition, all members must oblige to the following. Failure to do so will result in (depending on the situation) a reprehension, inability to join the team at a future competition, or expulsion from the team.
Respect all FRC members, including mentors, judges, and other students Closed-toed shoes are required at all times No running No foul language or offensive/controversial conversations Don’t go anywhere alone (bring a buddy!) Cheer with the team All members help with scouting Remember gracious professionalism; be positive, helpful, and polite at all times Pit crew members: know and practice the rules of the FRC Safety Manual
Tents Color: Light Gray Logo: Color Text: Website, Team Name
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FRC Team 810 Branding Manual 2016 - 2017
Standards Font: Agency FB
Protocol when dress code isn’t followed
First time: Loan an extra tshirt that the team keeps in the back room or brings to competition. Second and after: Buy a new shirt, or not be allowed on the trip.
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FRC Team 810 Branding Manual 2016 - 2017
Image at Other Team Events
Official Business Affairs Business Casual
-Dress shirts with blazers If possible, include red or blue in the outfit NO t-shirts, shorts, open toed shoes, jeans, cargo shorts, sneakers
Demonstrations Top: Current year team shirt Bottoms: Blue or black pants (or shorts if weather permits) Shoes: Closed-toed, black, gray, or white shoes
For questions about the branding practices of FIRST , see http://www.firstinspires.org/brand References used:
Cheesy Poofs’ Branding Manual (254) Rocketeers’ Branding Manual (20) Inverse Paradox’s Branding Guidelines (1325) Exploding Bacon Branding Recommendations (1902)
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