smart stadium: connecting to the future in a better way

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Page 2

Residential

real estate

Conferencing

facilities

Office

Leisure

services

Hotel

Restaurants

and other

F&B outlets

Retail

parks

Club

associated

museums

Mixed-use

Multifunction

Services

Page 3

Stadium Club Fans

Wireless

Mobile App

HD video

LED

Security

Big screens

Environment

Ticketless

Dynamic price

Social media

Cashless

Page 4

Fans Club Stadium

• Easy to use high-speed

Internet and Multi-media

service

• Enhance the participation of

the game

• Quick get stadium support

services, like food, gift, etc.

• Increase the interactive

experience of the fans

• Provide Mobile & Social

media service

• Provide innovative services

for fans, staff, tenant, etc.

• Make sure the safely of

stadium

• Construct a high-density

wireless network

• Multifunction stadium Service

• Protection data and network

security

Mobility

Page 5

Innovative

Services

Usage

Information

Improved

Experience

Value

Page 6

14:10-14:40 Welcome from Huawei and BVB

14:10-14:25 A better connected stadium

14:25-15:00 Ajax digital marketing strategy and

Amsterdam Arena stadium operation

15:00-15:35 Best practices sharing

on smart stadium operations

15:35-15.45 Coffee break

15:45-16:20 Global insight of making stadium smart

16:20-17:00 A better way to smart stadium -

Huawei best practices sharing

17:00-17:10 Coffee break

17:10-18:00 Panel discussion

18:00-18:30 Closing and cocktail drinks

18:30-22:00 BVB tour

16 MAY morning Shuttle Bus

Page 7

THANK YOU www.huawei.com

Copyright© 2014 Huawei Technologies Co., Ltd. All Rights Reserved.

The information in this document may contain predictive statements including, without limitation, statements regarding the

future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could

cause actual results and developments to differ materially from those expressed or implied in the predictive statements.

Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei

may change the information at any time without notice.