A Better Way to Smart Stadium

——Huawei Best Practice

Cui Haifeng (Pablo Cui)

VP, Solution Sales and Marketing

1

To Fit your Requirements, You Need a Powerful ICT Infrastructure

Fans

Easy to use high-speed

Internet and Multi-media service

Enhance the participation of

the game

Quick get stadium support

services, like food, gift, etc.

Increase the interactive

experience of the fans

Provide Mobile & Social

media service

Provide innovative services

for fans, staff, tenant, etc.

Club

Make sure the safely of

stadium

Construct a high-density

wireless network

Multifunction stadium Service

Protection data and network

security

Stadium

Fans and Experience Based, a Smart ICT infrastructure for stadium

2

Huawei Smart Stadium Solution 1

Best Practice in Stadium 2

3 A Global Company on Your Side

3

Fans and Experience Based Smart Stadium Solution

Agile Network for Stadium

High-Density WiFi Connected

DC2 ,Stadium Big Data

eLTE 4G Emergency Vehicle

Cloud IP Contact Center

eLTE 4G Command Center

Telepresence, Collaboration

4

User and Experience Based Agile Stadium Network

NG Firewall Agile Switch,

Sense and Execution

Agile Controller,

Centralized Control:

User/Service/Traffic

High Density Wi-Fi Access

200 person/AP

Precise Stadium Defend

5

Best Experience for VIP and Media with More Value

VIP Box

Normal

Audience

2Mbps/user, High Priority, Better Quality

512Kbps/user, Low Priority and Quality

Media Area

More Resource and best experience for valuable and Important Users, to bring more revenue.

Live

Live

2Mbps/user, High Priority, Better Quality

6

Protect Stadium Resource, Protect Stadium Business

Data

Center

NG Firewall

Attacker

>6000 Application

>100 Protocol

>85Million URL

7

HD Boost Narrow Beam

Antenna Auto Radio

Professional

RNP

Whole Network

HA

Low latency roaming Quality

Awareness

IPCA

Large-Scale

Business Entries

Large-Sale

Wireless Access

100% user under coverage, 100% user on line，20%-30% user play live video simultaneously

ENP Native

AC

More Wi-Fi Business Revenue More Online ADs More Online Shopping More Interaction with Fans

Better brand and reputation

Better business quality guarantee High density feature, huge scale user

Huawei Agile Stadium Network Brings More Business Value

8

Distributed Cloud Data Center Solution for Stadium

O&M Center

Stadium

DC2

Media

Center

Office

Center

Backup DC Other Venue

Sport School

Traversing

• Fast, easy service access at

anytime & anywhere

Time

• Protect investment,

smooth evolution

Space

• Uniform service experience

across regions

9

Best Conference Experience for Stadium VIP and Office Area

High-end club

conference room CXO office VIP Room desktop

Office conference

room

UC client Main Venue

Sport School

Branch

Venue

Media phone

PC Room Telepresence

Personal desktop endpoint

Mobile endpoint HD endpoint

All-in-one HD

endpoint

Remote training

Distributed online learning

VOD learning

Multi-level, multi-channel

cascading for large-scale

deployment

High reliability and stability

with up to nine-level hot

spares

Today’s only end-to-end

1080p @ 60 fps video

conferencing system

The first panoramic

Telepresence with industry

core patents

10

Customer-Centric Multimedia Intelligent Center Solution for Stadium

Voice

IM

Email

Video

Fax

Web Public

Venues

Ticket Center Hotel Reservation

Emergence

Service

Multi-Accesses Universal Multimedia CC Multi-Departments

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eLTE 4G Stadium Emergency Command Center Solution

eLTE

Video

Surveillance

Broadband

Trunking

Remote Data

Acquisition

Broadband

Access

Stadium Emergency Center

Movable LTE Private Network(MPN)

Multimedia Trunking

Task

Assignment &

Info Sharing

Voice + Video for Remote Guidance

Vehicle

Positioning

Mobile Video

Surveillance

Trunking Voice

Dispatch

Fast to be deployed、Easy to use、

Visible Command、Ruggedized in harsh environments

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eLTE 4G Stadium Emergency In Vehicle Mode

eLTE 4G Running in Vehicle

• Weight<35kg

• 100 Users

• 20 Uploading

Videos

• 1080p\720p Power Box

Main Box RF Box

Antenna

Reinforcement bracket (GJB150.16-I),

suitable for most commercial SUV

13

Huawei Smart Stadium Solution 1

2

3

Best Practice in Stadium

A Global Company on Your Side

14

Huawei Global Experienced in Sports

2010 South Africa World Cup

2008 Beijing Olympic Games

2006 DOHA Asian Games

2010 Guangzhou Asian Games

Universidad SHENZHEN 2011

2014 Sochi Olympic

Winter Game

Germany Brossia Dortmund

UK Ranger FC Ibrox

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Brossia Dortmund Stadium

Background

Westfalenstadion has a league capacity of 80,720

(standing and seated), It is Germany's biggest stadium and

the seventh biggest stadium in Europe

Solution

The network will give the 80,000+ fans free Wi-Fi access;

Wireless infrastructure provides 30% concurrent access

for fans/visitors.

Benefits

“We’ll be able to offer all our fans access to internet

services on site and to deliver exclusive content to them

inside the stadium.”

Brossia Dortmund Wireless Stadium, Germany

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Ranger FC Ibrox Stadium

Background Ibrox is the third largest football stadium in Scotland,

having an all-seated capacity of 51,082.

Solution Give the 51,082 fans free Wi-Fi access. Advanced

wireless technologies and small bandwidth antenna

technologies to reduce co-channel interference.

Benefits “Rangers Football Club is rightly proud of its tremendous

fan base, which has stood by the club through thick and

thin and we aim to provide our supporters with a world-

class Wi-Fi service to enhance their match-day experience.”

Ranger FC Ibrox Wireless Stadium, UK

17

2014 Sochi Olympic Winter Game, Russia

2014 Sochi Olympic Winter Game

Background

Cooperate with the largest ICT service provider Megafon

to provide E2E network solution for 2014 Sochi Olympic

Winter Games.

Solution

Deployed core router CX600 as Sochi core layer network

for each campus and branch interconnection, which can

support 200G capacity each slot. Deployed 65 sets of

S9300 as core and aggregation switches. More than 400

sets of S57/37/27 switches in campus and branches.

Benefits

Real One Net solution for Sochi information network

Provide E2E high reliability density and capacity

equipments.

18

2010 South Africa World Cup

World Cup 2010—A Reliable ICT Solution Partner with Vodacom

32 teams, 64 games, 3 million cumulate present

audiences, 16 billion cumulate viewers .

Background

The 2010 FIFA World Cup was the 19th FIFA World Cup,

the world championship for men's national association

football teams.

Solution

Communication assurance for 4 stadiums, 25 games,

opening and closing ceremony.

Benefits

“…I would like to express my sincere gratitude to you and

all of your teams for the exceptional work done during

the World Cup. The network around the country for each

of the games was stable and reliable and I know that a

lot of hard work and long hours went into this project. …”

-- Mr. Shameel Joosub, CEO of Vodacom

19

2008 Beijing Olympic Games

2008 Beijing Olympic Games-A Strong Selected Partner

Background

31 Olympic stadiums（10 key areas）, 66 Training

centers, 15 Stadiums , 141 Hotels, 21 Hospitals, Special

Traffic Areas, Culture Plaza/Travel Reception.

Solution

Venue communication, Underpinning Emergency

Command, Olympic Call Center, Network Assurance for

five months, Smooth Artery Traffic

Benefits

Improved user experience of high-speed Internet, video-

on-demand

Enhanced capability of full service offering and core

competencies

20

15th DOHA Asian Games-Network Provider and Zero Interruption

DOHA 15th Asian Games

Background

15th Asian Games, Doha 2006

The largest, most ceremonious and comprehensive sports

meeting in Asia

Solution

Involving Radio Access Network, Fixed Intelligence

Network, Optical Network and Access Network etc.

Benefits

21 meeting places and spots involved with Total

subscriber number over 10 million

Zero interruption during the Games

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16th Guangzhou Asian Games

16th Asian Games-Network Provider and Zero Interruption

Background

16th Asian Games, Guangzhou 2010

The largest, most ceremonious and comprehensive sports

meeting in Asia

Solution

Huawei Provided the TD-LTE base stations, EPC core

network PTN bearer network, TD-LTE data card, live

interactive high-definition conferencing and video

surveillance and other business platforms, including end-

to-end solutions.

Benefits

Zero interruption during the Games

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2011 Universidad Games Shenzhen

World Universidad Games Shenzhen 2011 Network Provider

Background

The 26th Summer Word University Games Main stadium.

Solution Covering the 44 competition venues

and the intranet part of the non-competition venues

Center supporting network and DC and event systems.

Benefits ADMIN network zero accidents occurred during the Univ

ersity Games held.

Ensure a large network of Shenzhen region operator

sand tournament voice, the overall security of the data

services, supporting the

management of the event system network

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1

2

3

Huawei Smart Stadium Solution

Best Practice in Stadium

A Global Company on Your Side

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2008 2009 2010 2011 2012 2013

18 21.5

27.6 32.4

35.4

39.6 E Sustainable Growth

Who is Huawei?

Rank 315th on 2013 Global

Fortune 500

Rank 5th Most Innovative

Company on Fast Company

Magazine

Leading global ICT solutions

provider

Customer-centric culture

World-class management,

process, and practice

170+ countries, 150,000+ employees, 70,000+ of them engage in R&D

15 R&D centers in 29 cities worldwide, 28 Joint Innovation Centers

45 training centers, 28 technical assistant centers in 3 levels world wide

Huawei Global Presence

25

Worldwide Expertise

The

Netherlands

Germany

Hungary

Romania

Mauritius

Brazil

Argentina

Mexico

UAE

Bahrain

India

Malaysia

China

16 regions and 170+

branches with business

operations, serve 1/3

world’s population.

150,000 employees from

170+ countries

28 joint innovation centers

and 45 training centers

Technical assistance center

R&D center

Shenzhen-based HQ

Accounting Shared Services Center

Logistics center and transit station

Training center

Bid center (in construction)

A Global Footprint

26

UC&C

Security

Unified Management Bring Your

Own Device

Software Defined

Network

Cloud

Data Center

Conferencing Telepresence IVS UC Contact Center

Data Center

Infrastructure Server Storage VDI Networking Power

Enterprise Network &

Enterprise Wireless

DC Network OTN/Microwave IP Network GSM-R/LTE

ICT Product and Solution Portfolio

27

Fans and Experience Based Smart Stadium Solution

Agile Network for Stadium

High-Density WiFi Connected

DC2 ,Stadium Big Data

eLTE 4G Emergency Vehicle

Cloud IP Contact Center

eLTE 4G Command Center

Telepresence, Collaboration

28

Global 140+ countries

Reliable Responsible

Corporate citizen

Customer-centric: Enabling agile

customer solutions

Innovation innovation leader for a

wide-range of products

and solutions

Quality 2 billion users worldwide

Trusted A fortune 500 company,

with 20 years’ steady

growth

Why Huawei: A Better Partner for Your Business

Copyright©2014 Huawei Technologies Co., Ltd. All Rights Reserved.

The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product

portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive

statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time

without notice.

HUAWEI ENTERPRISE ICT SOLUTIONS A BETTER WAY