27-28 August 2013, Sebel Surry Hills, Sydney, Australia

www.arkgroupaus t ra l ia .com.au

$945 + GST

Before 27 July 2013

(Save $50)

Hear from our expert

panel of forum speakers:

Telstra

Randstad

Indigo Thinking

Echo Entertainment

Ericsson Australia

ABC

TEXT100 Australia

Workshop A: Interior Design: Looking at internal culture and brand for effective recruitmentFacilitated by: Matthew Cox, Strategic Consultant, Dialogue Consulting

Workshop B: Practical Solutions for Social Media Recruitment: Planningand IntegratingFacilitated by: Jared Woods, Director & Principal Strategist, Working Social

Wednesday, 28 August 2013

Tools for attractingand engaging the

right talent

Optimising onlinemedia presence

against other organisations

How to leverageorganisational

brand to attractexecutives?

Building anonline community

of interestand maintainthe ongoingrelationship

New trends andtechnological

advancements inrecruitment

Measuring thesuccess

 

Tuesday, 27 August 2013 - Connected Forum

 

Recruiting and sourcing senior level staff is becoming an increasingly competitive branch of HR. There has been an exponentialgrowth in recruiters moving online to reach out to talent and we are seeing that relationships are being maintained on theseplatforms more so than ever.

To remain competitive, organisations need to look at innovative ways to optimise their presence against competitors aspotential employers. Social media avenues are becoming the number one sources for job hunters and recruiters alike. It isimportant for businesses to follow these trends and increase their chances of hiring and retaining top talent.

This forum brings together practitioners, thought leaders and educators for an interactive discussion on these issues. It will be across-learning opportunity for private and public sector organisations to share their experiences with online recruitment.

8:30 Registration and refreshments

9:00 Chairperson’s opening remarks

Steve Shepherd, Group Director, Randstad; President (2005-2010)and Life Member, RCSA; Board Director, InternationalConfederation of Private Employment Agents

9:15 The changing landscape of recruitment: New technologies andonline trends

The move towards online recruitment and how it impacts theó

talent acquisition strategy : current statistics

Using social media for effective recruitmentó

Other innovative online tools to source talent and manageó

relationships

New technologies and trends: mobile apps and the future ofó

online recruitment

Steve Shepherd, Group Director, Randstad; President (2005-2010)and Life Member, RCSA

10:15 Finding the right person with Social: Interactive session

In this interactive session, participants can share and discuss their social media challenges 

The job everyone wants: more needles, less haystacksó

Look at me, candidates and their tools of choiceó

Online Persona Vs. Actual real-life person (and potentialó

employee)

Rod McGuinness, Social Media Producer, ABC

11:15 Morning refreshments and networking

11:45 Employer of Choice – Developing and communicating your employment brand to attract top talent 

Communicating your employment brand in new andó

innovative ways

Driving brand engagement through social media channelsó

Maintaining a consistent brand image on all online channelsó

Developing employee brand advocates and leveraging their ó

networks

Brie Mason, Employment Brand Manager, Telstra

12:30 Serendipity and recruitment via social media:Interactive discussion

An introductory interactive exercise that will highlight howó

social media can work in practical terms

Examples highlighting how social media facilitates serendipityó

in job markets

Highlighting the key messageó

  Howard Errey, Independent consultant psychologist

1.15 Networking lunch (Please let us know two weeks prior of any dietary requirements)

2:15 Gaining support and building the business case: Panel discussion

Demonstrating the benets of social media recruitmentó

Convincing management to innovate and utilise newó

technologies

Being aware and overcoming the challenges and risks ofó

social media

  Panel members: 

Karalee Evans, Head of Digital, Text100 Australia

Rod McGuinness, Social Media Producer, ABC

Nina Santana-Sweeney, Managing Director, Indigo Thinking,Former Sourcing and Talent Intelligence Manager, DeloitteAustralia

Facilitator: Steve Shepherd, Group Director, Randstad; President(2005-2010) and Life Member, RCSA; Board Director, InternationalConfederation of Private Employment Agents

3:00 Social Recruiting: Power to the people

Leveraging social media and your workforce to engage andó

attract the right talent

Optimising your online presence against competitors andó

other employers

Identifying unique applications, tools and techniques toó

differentiate your recruitment function

Matt Kaiser, Recruitment Strategy Manager, Ericsson Australia

3:45 Afternoon refreshments and networking

4:15 Measuring the success of social media recruitment and beyond

Engagement and measurement of success – building anó

affordable SM strategy

The intangible benets of social media: supporting staffó

engagement and retention strategies

Measuring the outcomes of social media recruitmentó

Kiri Stejko, GM HR Services, Head of Recruitment, EchoEntertainment

 

5:00 Wrap-up and end of collaborative forum

 

POST- FORUM WORKSHOPSWednesday, 28 August 2013

About the workshop:This workshop will examine the recruitment side of social media andthe steps involved in building the image of an attractive workplaceand the strategy of broadcasting your internal culture throughsocial media to attract potential employees.

Social media strategies are rapidly becoming mandatorydocuments for organisations across almost every sector. Theyare designed to build an identity, to engage with stakeholdersto create value, but what happens when that value becomesrecruitment?

Well, then we’re talking about a different identity altogether… Or are we?

We will cover:• Case studies: the good, the bad and the ugly.• The tools available to you.• Building effective content.• Interweaving your organisation’s internal image with

external brand image.• Recruitment campaigns and brand promotion• Managing and steering the online conversations.

About the workshop leader:Matthew is the Lead StrategicConsultant at Dialogue Consulting.He has a degree in ProfessionalCommunication from the Universityof RMIT and has worked on a widevariety of client projects from arange of sectors, including projects in

healthcare, the not-for-profit sector, entertainment,government, FMCG and the real estate sector.

Matthew specialises in leading teams, both withinDialogue Consulting and with clients to createeffective, on-brand strategy for both brands andcampaigns.

Registration: 8.30 amWorkshop starts: 9.00 amWorkshop ends: 12.00 pm

Facilitated by: Matthew Cox, Strategic Consultant, Dialogue Consulting

Registration: 12.30 pmWorkshop starts: 1.00 pmWorkshop ends: 4.00 pm

Facilitated by: : Jared Woods, Director & Principal Strategist,Working Social

About the workshop:While social recruitment isn't new, it is a continually evolvingstrategy that can be difcult to implement, measure and master.In this workshop, we look at all aspects of social recruiting, fromplanning and diagnosing which channels are effective, tobuilding a comprehensive business case and content strategy.

With practical examples, an interactive format and some coolcheats and tricks along the way, Jared Woods will show youthe most effective way to build a sustainable, effective andengaging solution.

You'll learn:

• How to diagnose platforms and integrate socialwith your current efforts.

• How to use social media to drive search trafc

• Building rich media strategies and solutions

• Creating an editorial calendar and resource plan

• Crafting a business case for social recruitment"

.

A

B Practical Solutions for Social Media Recruitment:

Planning and Integrating

Interior Design: Looking at internal culture and brand for 

effective recruitment  Case studies and tools for building an attractive employer brand

About the workshop leader:Jared Woods has been a nerd since hisfirst Commodore 64, and has spent thelast ten years firmly at the intersectionof technology, marketing andrecruitment. He has worked for some ofthe most dynamic creative agenciesin employer marketing, and has been

client side as an employment brand manager inglobal organisations.

He is a passionate advocate for narrative attraction,and believes that the market for giving peoplesomething to believe in and work towards is not onlyinfinite, but a powerful tool for intriguing, seducingand retaining talent.

 

 

Event venue and accommodation

Preferential rates are available at the Sebel Surry Hills, Sydney.

Please contact the hotel directly to make your reservation,

quoting ‘Ark Group Australia’ as your reference.

The Sebe S Hs, Se

28 Albion Street

Surry Hills NSW 2010

(02) 9289 0000

http://www.sebelsurryhills.com.au/ 

Sponsorship or Exhibition Opportunities

If you are interested in sponsoring or exhibiting at this event

please contact Ark Group Australia on:

Phone: 1300 550 662

Email:aga@arkgroupasia.com

Bookings can be submitted at any stage prior to the1.

event, subject to availability. A limited allocation is being

held and booking early is therefore recommended. In

the event of the booking not being accepted by ArkGroup Australia the total amount will be refunded.

Payment must be received in full prior to the course.2.

 All speakers are correct at the time of printing, but are3.subject to variation without notice.

If the delegate cancels after the booking has been4.

accepted, the delegate will be liable to the following

cancellation charges:Cancellations notified over 45 days prior to the event

will not incur a cancellation fee.

In the event of a cancellation being between 45 and

30 days prior to the event, a 20% cancellation feewill be charged.

For cancellations received less than 30 days prior to

the event, the full delegate rate must be paid and no

refunds will be available.

 All bookings submitted by e-mail, fax, or over the5.telephone are subject to these booking conditions.

 All cancellations must be received in writing.6.

 Ark Group Australia will not be held liable for7.circumstances beyond their control which lead to the

cancellation or variation of the programme.

 All bookings, whether Australian or overseas will be8.

charged Australian GST at the prevailing rate at thetime of booking.

Delegates are responsible for their own travel,9.

accommodation and visa requirements.

We occasionally allow reputable companies to mail details of products we feel may be of interest.If you do not wish to receive this service, please tick this boxq

Please note: Payment must be received in full prior to the event to guarantee your place

o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd)

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pOST: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

+61 (02) 8913 4000 +61 (02) 8913 4099  WEB: www.arkgroupaustralia.com.au

Delegate Name Job title Email address

1st

2nd

3rd

4th

Smart Social Recruitment 2013

27-28 August 2013, Sebel Surry Hills, Sydney

pg -

w e  Fm d o w

a B

Fm w

a B

sdd pg q $200

$2185 + Gst =$2403.50q $100

$1590 + Gst = $1749q$995 + Gst = $1094.50 q$695 + Gst = $764.50

E b (exp: 27/07/2013)Not valid with any other offer

q $300

$2085 + Gst = $2293.50q $200

$1490 + Gst = $1639q $50

$945 + Gst = $1039.50q $60

$635 + Gst = $698.50

mebe oe(exp:27/07/2013)I am a member of an organisation

supporting this forum Not valid withany other offer

q $400

$1985 + Gst = $2183.50q $300

$1390 + Gst = $1529q $100

$895 + Gst = $984.50q $100

$595 + Gst = $654.50

so-weB