Leveraging Social Networkingto Enhance Recruiting

Why?

• Recruitment as relationship development• Too many applicants (high unemployment)• Collaboration (Wikis)• Diversity • Your competitors are doing it!

Quick facts

• Social networks are now used by more than 30 percent of Internet users

• Videocasts are now used by 11 percent of Internet users

• Social networking is still the future of recruiting

• Google 300,000,000 Million “Job” Searches Per Month

• You tube 1 Billion Videos Viewed Per Day

• 1.5 Million Ning Communities

Know Your Audience

• LinkedIn has over 50 million members in over 200 countries and territories around the world, representing 170 industries more than half located in the U.S.

• A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.

• Executives from all Fortune 500 companies are LinkedIn members.

• It is basically your Structured Resume Database!

• Reference checking?• Best answer rating• Searches- resume and company (your

competitors)• Alumni groups

• Facebook has more than 300 million members,and about 30 percent of them – more than 50million – are in the U.S.

• Facebook - network’s fastest growing demographic is those 35 and older.

• Alumni Groups• Past employees• Realistic Job previews• A good tool to find candidates

using affinity groups

http://valleywag.com/assets/resources/2008/02/FBpreview1.jpg

• Twitter has more than 14 million users

• Hashtagging #

Basically it creates a easy way to track topics. For example, everyone who is talking about the new movie Paranormal Activity is using #paranormalactivity. This way you could search for this to follow the conversation.

Tweet my jobs?Analytics

• Your TweetmyJOBS.com job posting has expired:

• 9078 - Pharm Tech work at home

• Number of job seeker views: 87• Number of job seeker clickthroughs to your site: 3

• Is the position still active? Renew it today at http://www.tweetmyjobs.com.

• Thanks!

• Your TweetMyJOBS.com team• Twitter: @tweetmyjobs• admin@tweetmyjobs.com

• TweetMyJOBS.com• "The Largest Twitter Job Board in the World"

TINY

http://www.medcohealth.apply2jobs.com/index.cfm?fuseaction=mExternal.showJob&RID=8789&CurrentPage=1

• MySpace “empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world’s largest music community”.

• MySpace has 185 million users with a primarydemographic between 14 and 34, and isconsidered a good site for recruiters to findcandidates for the retail industry, the armedservices and for entry-level positions

Who’s using MySpace?

Blogging and Wikis

• Blogs – over 20 million bloggers in 2009 http://online.wsj.com/article/SB124026415808636575.html

Personal: online diary, microblog /Twitter Communities: Word press, Blogger, Technorati,

blogoshereCorporate: marketing, branding, collaborationWritten, photo, video, music etc

• Wikis: a wiki is a website that visitors can edit using their browser. Groups can use a wiki to author documents collaboratively. An example is Wikipedia.org , the collaborative encyclopedia.www.economicsnetwork.ac.uk/handbook/web/glossary.htm

Trivia

• What is the state capital of Alabama?• California?• Iowa?• Maryland?• Montana?• New Hampshire?• Nevada?• North Dakota?

Job Related Searches lead to your blog

• HR (Turnover calculator/metrics)• Pharmacists (RX interactions, Medicare D)• Engineers (ethics, design, code)• Accountants (tax updates)

Blogs

Diversity and Affinity

Groups(exercise)

Diversity/Affinity groups

Sponsored by the company

•On your own site•On Linked In•On Facebook•On Twitter

• Staff retention (seasonal) • Boomerang hiring• Employee referral programs

http://www.jobs2web.com/solutions/social-network-recruiting/

• New grad/college recruiting(hiring in May they don’t start until Sept. T-Mobile/Facebook)

• Long distance hiring • Work at home groups

Other considerations

Other considerations

• OFCCP/AA/EEOC compliance(push everyone to website/applicant tracking)

• Facebook (social network) as a corporate directory?

• Twitter (feed) as a status update?• Google calendar (collaboration) as a scheduling

tool?• Wordpress (blog) for feedback & innovation?• Wiki as a procedure manual? (7 things you should

know about wikis)http://net.educause.edu/ir/library/pdf/ELI7004.pdf• YouTube (video) as a training guide?

Questions?

Thanks for attending the webinar!

Kelly Kozik, MS, SPHRConnect with me online

http://www.linkedin.com/in/kellykozik

www.facebook.com/kellykoz1http://twitter.com/kellykoz