SOCIAL NETWORKS & RECRUITMENT

“Combine the power of Internet and Networks to find talents”

Cédric van KanCédric@xpertize.be

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AGENDA

• Theory

• E-recruitment 2.0

• Practical case study: xpertize.be

• Future ?

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A piece of theory ...

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Example: LinkedIn

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AGENDA

• Theory

• E-recruitment 2.0

• Practical case study: xpertize.be

• Future ?

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E-Recruitment channels

Quality of CV’s

Qua

ntity

of

CV

’s

Broadcasting Narrow-casting

Fixed-costbased

Results-basedcosts

Horizontal Job Boards

EmployersWebsite Vertical Job Boards

Social NetworksSpamming programs

Referral Programs

Job blogs

E-recruitment 2.0

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E-recruitment 2.0

• Professional social networks

• Fun social networks

• Referral-based networking

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AGENDA

• Theory

• E-recruitment 2.0

• Practical case study: xpertize

• Future ?

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• Steady recruitment growth foreseen 2007-2008• Qualified profiles demand > Qualified profiles offer• « Fight » within same Databases• Active job seekers not always best candidates• Need for CV Quality vs. CV Quantity• Business speed requires short recruitment delays

Recruitment market:Trends

RECRUITERS

• 65%+ wanting to change job (Bizz 02/07)• 26% middle managers found job via internet• 40% middle managers found job via via (referral)• Power to the people (web 2.0)

CANDIDATES

TIME FOR INNOVATIVE SOURCING METHODS ! TIME TO COMBINE INTERNET & NETWORK

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www.xpertize.be

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1Mr. Debock, HR manager, is urgently looking for a senior product manager. He posts a job ad on Xpertize.be for free.

Xpertize.be sends a mail to its network of 4.300 qualified Connectors and Candidates. A Reward of 2.000 € is offered for successful referral.

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Jeroen gets Xpertize’s e-mail and refers the job to his network.

Valérie receives Jeroen’s e-mail, and also chooses to refer the job as Connector of Xpertize.

Marc receives Valérie’s e-mail, expresses interest in the job and is hired!

Jeroen and

Valérie share the 2.000 € reward.

Jeroen and

Valérie share the 2.000 € reward.

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How it works...

COMPANY’S BENEFITS•Reach hidden profiles•Reduce sourcing time•No cure, no pay•Optimize ROI of recruitment budgets

SURFER’ S BENEFITS•Material Reward (500 to 3000 EUR)

Gift or Money or Charities

•Social Reward (Help your friends)

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Business Model

Passive formula (15%) • Posted on site• No cure, no pay• Network activation• Light screening (CV+phone)• Access to candidates tracking tool

Active formula (20%) • Passive formula +• Active search• Face to Face • Guarantee if exclusivity

NB: Reward determined and supported by Xpertize

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KPI’s

• Launched December 2006

• Registered users: >7.000

• 120+ clients

• 300+ jobs posted

• Staff: 3 Partners and 5 employees

• 75+ fulfilled placements

• 20 to 150 forwards per job - 20% positive responses

• Referral success: from 10% to 30% and steady

• Profitable since March 2007

• Expected turnover 2007: 850k

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AGENDA

• Theory

• E-recruitment 2.0

• Practical case study: xpertize

• Future ?

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Future: Open Social Networks

« Write once, Run everywhere ! »

Two best examples:• Facebook• Google’s Open Social (Myspace, Orkut,

LinkedIn, ...)

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Zubka on FaceBook

THANK YOU!

Q&A