smart marketing - eduweb 2015, chicago
TRANSCRIPT
![Page 1: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/1.jpg)
jasonondesign.coma
![Page 2: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/2.jpg)
jasonondesign.coma
GETTING
SHIT DONEDeliverables, Timelines, and Predicting the Future!
![Page 3: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/3.jpg)
jasonondesign.coma
WHY YOUR PROJECTSUCKS
Lack of Commitment
Wrong Team (Insecurity)
Bad Process
Fear
![Page 4: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/4.jpg)
BRANDINGDESIGNUSABILITYTECHNOLOGY
![Page 5: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/5.jpg)
BRANDINGDESIGNUSABILITYTECHNOLOGY
![Page 6: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/6.jpg)
jasonondesign.coma
SPREAD THE WORDMY DREAM
![Page 7: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/7.jpg)
jasonondesign.coma
I lovemy job.
![Page 8: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/8.jpg)
jasonondesign.coma
I love chaos.
![Page 9: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/9.jpg)
![Page 10: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/10.jpg)
I do all the work
![Page 11: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/11.jpg)
jasonondesign.coma
THREE ACTIONABLE IMPROVEMENTSMY GOAL
![Page 12: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/12.jpg)
jasonondesign.coma
ENOUGH ABOUT MEABOUT YOU
![Page 13: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/13.jpg)
jasonondesign.coma
WHO DO YOUREPRESENT?
Campus Web Team
High Traffic Page
Department
Vendor
![Page 14: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/14.jpg)
jasonondesign.coma
YOURSUPERPOWER?
Leadership
Logistics
Communication
Programming
Design
Other
![Page 15: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/15.jpg)
jasonondesign.coma
FAVORITE THINGS?
Most fun?
Most successful?
![Page 16: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/16.jpg)
jasonondesign.coma
MIGHT HAVE MISSED
![Page 17: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/17.jpg)
jasonondesign.coma
Recap meetings
MIGHT HAVE MISSED
![Page 18: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/18.jpg)
jasonondesign.coma
Recap meetingsEndless design revisions
MIGHT HAVE MISSED
![Page 19: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/19.jpg)
jasonondesign.coma
Recap meetingsEndless design revisionsStaff changes
MIGHT HAVE MISSED
![Page 20: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/20.jpg)
jasonondesign.coma
Recap meetingsEndless design revisionsStaff changesChange orders
MIGHT HAVE MISSED
![Page 21: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/21.jpg)
jasonondesign.coma
Recap meetingsEndless design revisionsStaff changesChange ordersRemoving features to go live
MIGHT HAVE MISSED
![Page 22: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/22.jpg)
jasonondesign.coma
Recap meetingsEndless design revisionsStaff changesChange ordersRemoving features to go live60 page specs w/o critical info
MIGHT HAVE MISSED
![Page 23: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/23.jpg)
jasonondesign.coma
WE STOP WASTING TIME?WHAT IF...
![Page 24: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/24.jpg)
jasonondesign.coma
![Page 25: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/25.jpg)
jasonondesign.comadream. build. launch.
100homes
1week
1998 HoustonHome Builders Blitz
![Page 26: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/26.jpg)
jasonondesign.coma
SO WHY WOULD A WEB PROJECT TAKE 6-12
MONTHS?
![Page 27: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/27.jpg)
jasonondesign.coma
Visual Design &Written Voice
Programming
Monitor & Improve
SetupCommunication
Sign-off
Setup
Communication
Go Live
Design Revisions
Cut Out Waste
![Page 28: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/28.jpg)
jasonondesign.coma
Visual Design &Written Voice
Programming
Monitor & Improve
SetupCommunication
Sign-off
Setup
Communication
Go Live
Design Revisions
Value Ad
Cut Out Waste
![Page 29: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/29.jpg)
jasonondesign.coma
Visual Design &Written Voice
Programming
Monitor & Improve
Design Revisions
Value Ad
Cut Out Waste
![Page 30: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/30.jpg)
jasonondesign.coma
WHAT IF...No recap meetings
Go live in a week, before the needs change
It was ok to not know the details before a project starts
![Page 31: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/31.jpg)
jasonondesign.coma
Picture!
pho
to: Jim
Gra
dy
cre
ative
co
mm
ons
![Page 32: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/32.jpg)
jasonondesign.coma
“Change is never painful. The resistance to change is.”
Buddha
pho
to: E
dw
ard
Dalm
uld
er
cre
ative
co
mm
ons
![Page 33: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/33.jpg)
jasonondesign.coma
WHAT DOES IT LOOK LIKE?ENOUGH CONTEXT
![Page 34: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/34.jpg)
jasonondesign.coma
![Page 35: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/35.jpg)
jasonondesign.coma
![Page 36: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/36.jpg)
jasonondesign.coma
5 DAYS ofDISCOVERY & DESIGN
![Page 37: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/37.jpg)
jasonondesign.coma
5 DAYS ofDISCOVERY & DESIGN
Direction, Research, and Testing
![Page 38: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/38.jpg)
jasonondesign.coma
5 DAYS ofDISCOVERY & DESIGN
Direction, Research, and Testing
Design w/Multiple Rounds of Revisions
![Page 39: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/39.jpg)
jasonondesign.coma
5 DAYS ofDISCOVERY & DESIGN
Direction, Research, and Testing
Design w/Multiple Rounds of Revisions
Sign-off (12 person committee)
![Page 40: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/40.jpg)
jasonondesign.coma
5 DAYS ofDISCOVERY & DESIGN
Direction, Research, and Testing
Design w/Multiple Rounds of Revisions
Sign-off (12 person committee)
On-site photo-shoot
![Page 41: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/41.jpg)
jasonondesign.coma
5 DAYS ofDISCOVERY & DESIGN
Direction, Research, and Testing
Design w/Multiple Rounds of Revisions
Sign-off (12 person committee)
On-site photo-shoot
Improved logo treatment BONUS
![Page 42: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/42.jpg)
jasonondesign.coma
5 DAYS ofDEVELOPMENT
![Page 43: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/43.jpg)
jasonondesign.coma
5 DAYS ofDEVELOPMENT
Templates programmed
![Page 44: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/44.jpg)
jasonondesign.coma
5 DAYS ofDEVELOPMENT
Templates programmed
Key features built (e.g. events, slideshow)
![Page 45: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/45.jpg)
jasonondesign.coma
5 DAYS ofDEVELOPMENT
Templates programmed
Key features built (e.g. events, slideshow)
Course catalog built SURPRISE
![Page 46: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/46.jpg)
jasonondesign.coma
5 DAYS ofCONTENT
![Page 47: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/47.jpg)
jasonondesign.coma
5 DAYS ofCONTENT
15 content editors trained
![Page 48: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/48.jpg)
jasonondesign.coma
5 DAYS ofCONTENT
15 content editors trained
Top 100 pages added
![Page 49: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/49.jpg)
jasonondesign.coma
5 DAYS ofCONTENT
15 content editors trained
Top 100 pages added
Sign-off on Navigation as 80% final
![Page 50: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/50.jpg)
jasonondesign.coma
5 DAYS ofCONTENT
15 content editors trained
Top 100 pages added
Sign-off on Navigation as 80% final
Breakout sessions for 3 key departments
![Page 51: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/51.jpg)
jasonondesign.coma
5 DAYS ofCONTENT
15 content editors trained
Top 100 pages added
Sign-off on Navigation as 80% final
Breakout sessions for 3 key departments
Workflow updated BONUS
![Page 52: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/52.jpg)
jasonondesign.coma
500 PAGES25 CONTENT EDITORS
NO POLITICS
1 MONTH
![Page 53: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/53.jpg)
jasonondesign.coma
PLANING, PROCESS, PEOPLE.HOW IS THIS POSSIBLE?
![Page 54: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/54.jpg)
jasonondesign.coma
PROJECT MANAGEMENTPLANNING & PROCESS
![Page 55: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/55.jpg)
jasonondesign.coma
MODELTIMELINE
![Page 56: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/56.jpg)
jasonondesign.coma
MODELTIMELINE
![Page 57: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/57.jpg)
jasonondesign.coma
MODELTIMELINE
![Page 58: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/58.jpg)
jasonondesign.coma
PROJECTMANAGER
![Page 59: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/59.jpg)
jasonondesign.coma
PROJECTMANAGER
Same work. Less time.
![Page 60: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/60.jpg)
jasonondesign.coma
PROJECTMANAGER
Same work. Less time.
In control.
![Page 61: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/61.jpg)
jasonondesign.coma
PROJECTMANAGER
Same work. Less time.
In control.
Assertive. Requires commitment.
![Page 62: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/62.jpg)
jasonondesign.coma
PROJECTMANAGER
Same work. Less time.
In control.
Assertive. Requires commitment.
Flexible.
![Page 63: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/63.jpg)
jasonondesign.coma
PLANNINGAND PROCESS
![Page 64: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/64.jpg)
jasonondesign.coma
PLANNINGAND PROCESS
Roadmap (constant assessment)
![Page 65: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/65.jpg)
jasonondesign.coma
PLANNINGAND PROCESS
Roadmap (constant assessment)
Roles (internal & external)
![Page 66: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/66.jpg)
jasonondesign.coma
![Page 67: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/67.jpg)
jasonondesign.coma
![Page 68: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/68.jpg)
jasonondesign.coma
![Page 69: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/69.jpg)
jasonondesign.coma
PROJECT MANAGEMENTREMOVING WASTE
![Page 70: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/70.jpg)
jasonondesign.coma
REMEMBERWE FAIL BECAUSE OF
Ego/Fear Bad Process
![Page 71: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/71.jpg)
jasonondesign.coma
REMEMBERWE FAIL BECAUSE OF
Ego/Fear
Unknown
Bad Process
![Page 72: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/72.jpg)
jasonondesign.coma
REMEMBERWE FAIL BECAUSE OF
Ego/Fear
UnknownableUnknown
Bad Process
![Page 73: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/73.jpg)
jasonondesign.coma
REMEMBERWE FAIL BECAUSE OF
Get Training
Get an Expert
Best Practices
Ego/Fear
UnknownableUnknown
Bad Process
![Page 74: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/74.jpg)
jasonondesign.coma
REMEMBERWE FAIL BECAUSE OF
Get Training
Get an Expert
Best Practices
Ego/Fear
Test
Fail
Improve
UnknownableUnknown
Bad Process
![Page 75: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/75.jpg)
jasonondesign.coma
RIGHT TIME.RIGHT PEOPLE
![Page 76: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/76.jpg)
jasonondesign.coma
CREATIVETEAM
![Page 77: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/77.jpg)
jasonondesign.coma
CREATIVETEAM
Flexible
![Page 78: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/78.jpg)
jasonondesign.coma
CREATIVETEAM
Flexible
Confident
![Page 79: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/79.jpg)
jasonondesign.coma
CREATIVETEAM
Flexible
Confident
Expert Designer/Writer
![Page 80: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/80.jpg)
jasonondesign.coma
CREATIVETEAM
Flexible
Confident
Expert Designer/Writer
Creativity on Demand
![Page 81: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/81.jpg)
jasonondesign.coma
DEVELOPMENTTEAM
![Page 82: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/82.jpg)
jasonondesign.coma
DEVELOPMENTTEAM
Flexible.
![Page 83: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/83.jpg)
jasonondesign.coma
DEVELOPMENTTEAM
Flexible.
Enjoys helping.
![Page 84: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/84.jpg)
jasonondesign.coma
DEVELOPMENTTEAM
Flexible.
Enjoys helping.
Prefers simple solutions.
![Page 85: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/85.jpg)
jasonondesign.coma
DEVELOPMENTTEAM
Flexible.
Enjoys helping.
Prefers simple solutions.
Expert at tools used.
![Page 86: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/86.jpg)
jasonondesign.coma
DEVELOPMENTTEAM
Flexible.
Enjoys helping.
Prefers simple solutions.
Expert at tools used.
Uses plugins/modules to get to 80% fast.
![Page 87: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/87.jpg)
jasonondesign.coma
So, is everyone an
expert?
![Page 88: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/88.jpg)
jasonondesign.coma
BUT...YES!
![Page 89: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/89.jpg)
jasonondesign.coma
EXPERTSASK QUESTIONS.
A sales people have answers.
![Page 90: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/90.jpg)
jasonondesign.coma
Do details and icons help conversions?
Which Test Won?
![Page 91: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/91.jpg)
jasonondesign.coma
No details = 11% more conversions.
Which Test Won?
![Page 92: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/92.jpg)
jasonondesign.comaWhich Test Won?
Which is more effective?
![Page 93: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/93.jpg)
jasonondesign.comaWhich Test Won?
40% increase in “add to cart” clicks
![Page 94: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/94.jpg)
jasonondesign.coma
Do images or text convert better in email?
Which Test Won?
![Page 95: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/95.jpg)
jasonondesign.coma
Do images or text convert better in email?
No Images+200% click-throughs+ 300% revenue no icons
Which Test Won?
![Page 96: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/96.jpg)
jasonondesign.coma
EXPERTSASK QUESTIONS.
A sales people have answers.
![Page 97: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/97.jpg)
jasonondesign.coma
SMART PEOPLE. FOCUSED.
YOU’RE SURROUNDED BY EXPERTS
![Page 98: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/98.jpg)
jasonondesign.coma
ON CAMPUSEXPERTS
![Page 99: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/99.jpg)
jasonondesign.coma
ON CAMPUSEXPERTS
Stakeholders
![Page 100: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/100.jpg)
jasonondesign.coma
ON CAMPUSEXPERTS
Stakeholders
Core web team
![Page 101: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/101.jpg)
jasonondesign.coma
ON CAMPUSEXPERTS
Stakeholders
Core web team
Perspective Liability to asset!
![Page 102: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/102.jpg)
jasonondesign.coma
ON CAMPUSEXPERTS
Stakeholders
Core web team
Perspective Liability to asset!
Content team
![Page 103: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/103.jpg)
jasonondesign.coma
ON CAMPUSEXPERTS
Stakeholders
Core web team
Perspective Liability to asset!
Content team
Design team
![Page 104: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/104.jpg)
jasonondesign.coma
IT’S NOT RUSHINGIT’S HAVING A PLAN & NOT WASTING TIME.
Setup CommunicationSign-off
SetupCommunication
Go Live
![Page 105: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/105.jpg)
jasonondesign.coma
REALISTIC EXPECTATIONSWHAT’S POSSIBLE
![Page 106: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/106.jpg)
jasonondesign.coma
ONE MONTH
![Page 107: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/107.jpg)
jasonondesign.coma
One Month
‣ Full Website Redesign & Rebrand
‣ On-site Photo Shoot in NYC
‣ Client team trained on CMS
‣ Client team deployed 100 pages
RECRUITMENT
ONE MONTH
![Page 108: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/108.jpg)
jasonondesign.coma
In 2.5 months, inquiries doubled.
In 6 months,a 4-fold increase.
RECRUITMENT
ONE MONTH
![Page 109: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/109.jpg)
jasonondesign.coma
RECRUITMENT
ONE MONTH
Time Investment
‣ 11 gravity switch team members
‣ 1 core client member (40h)
‣ 3 client contributors (<20h each)
‣ 12 client perspective (<2h each)
![Page 110: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/110.jpg)
jasonondesign.coma
IN 2 WEEKS4 Gravity Switch team members
4 Core client members (<10h each)
1 Super involved board
1 Writer (20h)
![Page 111: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/111.jpg)
jasonondesign.coma
IN 1 WEEK2 Gravity Switch team members
2 Core client members (<10h each)
1 Writer (<15h)
![Page 112: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/112.jpg)
jasonondesign.coma
IT’S FUN AGAIN!HELL YES!
![Page 113: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/113.jpg)
jasonondesign.coma
SOUNDS GOOD BUT...GETTING STARTED
![Page 114: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/114.jpg)
jasonondesign.coma
RISKS?WHAT ARE YOU AFRAID OF?
![Page 115: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/115.jpg)
jasonondesign.coma
![Page 116: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/116.jpg)
jasonondesign.coma
TOYOTAStart small
Have a flexible plan
Share your success
Repeat
![Page 117: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/117.jpg)
jasonondesign.coma
HELP A COLLEGE DO IT RIGHTMY DREAM
![Page 118: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/118.jpg)
jasonondesign.coma
WHAT DOES THAT LOOK LIKEENOUGH CONTEXT
![Page 119: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/119.jpg)
jasonondesign.coma
THREE QUESTIONS
![Page 120: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/120.jpg)
jasonondesign.coma
THREE QUESTIONS
What’s the worst that could happen?
![Page 121: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/121.jpg)
jasonondesign.coma
THREE QUESTIONS
What’s the worst that could happen?
Where’s our biggest win?
![Page 122: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/122.jpg)
jasonondesign.coma
THREE QUESTIONS
What’s the worst that could happen?
Where’s our biggest win?
Who’s first?
![Page 123: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/123.jpg)
jasonondesign.coma
SPEAKING OF
QUESTIONS
![Page 124: Smart Marketing - EduWeb 2015, Chicago](https://reader033.vdocuments.us/reader033/viewer/2022042819/55ccdb14bb61ebf8308b467b/html5/thumbnails/124.jpg)
jasonondesign.coma
SEE YOU AT DRUPALCON BARCELONATHANK YOU