eduweb conference 2013: social media 101 handout
DESCRIPTION
Handout accompanying Social Media 101 Topic Table presentation on July 30, 2013 at eduWeb Conference 2013 in Boston.TRANSCRIPT
Kayla PattersonGoMedia Coordinator, GoAbroad.com
[email protected]@kaylapatt | @_GoMedia_
Best Practices for Facebook
• Profile Optimization• Profile & Cover photo should be visually pleasing and branded• About Box & App Thumbnails should be well optimized
• Content Types• Photos, videos, memes, quotes• Status Text: Open questions, quotes• Articles & Blogs• Events
• Formatting Posts• Status, link, and image• Status only • Link preview
• Quantity & Timing of Posts• 2-4 Posts per day• Mealtimes & Timezones
• Management Tools• HyperAlerts• Facebook scheduler
Best Practices for Twitter
• Profile Optimization• Profile photo, background, and header should all be visually pleasing and
branded• Description and URL
• Search & List Functions• Keyword Searches• Public vs. Private Lists
• Types of Tweets• ReTweets, Mentions/Replies, #FollowFriday, DMs
• Quantity & Timing• Average per day: 22• Optimal times: Tweriod
• Management Tools• HootSuite• JustUnfollow
Additional Resources• Mashable• Social Media Examiner• HubSpot Blog• GoMedia eBook & Blog