SMART AD TECH COMPANYFOR BRANDS & PUBLISHERS

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Q4-19

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995with respect to the business, financial condition and results of operations of Perion. The words “will”, “believe,” “expect,” “intend,” “plan,” “should” and similarexpressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion withrespect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to bematerially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financialinformation, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future,risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactionswill divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potentiallitigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets inwhich the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures,market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whetherreferenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reportsfiled by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2018filed with the SEC on March 19, 2019. Perion does not assume any obligation to update these forward-looking statements.

FORWARD LOOKING STATEMENTS

Non-GAAP financial measures, including adjusted EBITDA, consist of GAAP financial measures adjusted to exclude acquisition related expenses, other non-recurring expenses, share-based compensation expenses, accretion and gain from the reversal of acquisition related contingent consideration, impairment ofgoodwill, fair value revaluation of convertible debt and related derivative, amortization and impairment of acquired intangible assets and the related taxesthereon, as well as certain accounting entries under the business combination accounting rules that require us to recognize a legal performance obligationrelated to revenue arrangements of an acquired entity based on its fair value at the date of acquisition. The purpose of such adjustments is to give anindication of our performance exclusive of non-cash charges and other items that are considered by management to be outside of our core operating results.These non-GAAP measures are among the primary factors management uses in planning for and forecasting future periods. Furthermore, the non-GAAPmeasures are regularly used internally to understand, manage and evaluate our business and make operating decisions, and we believe that they are useful toinvestors as a consistent and comparable measure of the ongoing performance of our business. However, our non-GAAP financial measures are not meant tobe considered in isolation or as a substitute for comparable GAAP measures, and should be read only in conjunction with our consolidated financial statementsprepared in accordance with GAAP. Additionally, these non-GAAP financial measures may differ materially from the non-GAAP financial measures used byother companies.

NON-GAAP MEASURES

2

4

4

Acquisition Overview

• Propel our disruptive Synchronized Digital Branding strategy with the addition of CIQ’s proven ability to optimize content and

engagement – building a new media supply chain

• Solve an immediate, un-met market need as publishers’ traffic and monetization challenges are being largely ignored

• Create significant synergies with our advertising and search businesses

• Drive immediate accretive growth and accelerate revenue

• Build deeper relationship with publisher provide primum supply to Undertone

• Generate additional monetization opportunities Codefuel and Bing

• Stay ahead of evolving market trends and prepare for a “cookie-less” world

• Expand out technological leadership with a company that has created a substantial tech moat through its AI and machine learning

capabilities

The strategic and accretive acquisition of CIQ creates benefits

across Perion’s Business Units to:

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5

A New Paradigm Shift Is Required- Synchronize The Destination

• Increasingly challenging for brands to tell their story to distracted and distrustful

consumers → Personalized environments

• Noisy, questionable environments dilute advertising messages → Disciplined Layout

• Publishers struggle to generate quality traffic → Scaling Engine

• Must engage that traffic with advertising users love and respect. → High Impact Content

• In a desperate search for traffic, publishers are forced to accept a lack of transparency,

massive waste and outright fraud - compounding issues of brand safety → Trusted

brand experiences

6

Publisher Environment Transformation Synchronize Their Destination

STATIC

FIXED LAYOUT

AD PLACEMENT

AUDIENCE

DYNAMIC

SCALED AUDIENCE

PAGE LAYOUT

ELASTIC CONTENT

Today’s Publisher environment

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Setting The Stage

8

Awareness

Consideration

Intent

Buy

BRAND PERFORMANCE

BRAND AWARENESS

Who We Are

ADVERTISING SOLUTION

SEARCH MONETIZATION

6

5

58

36

40

26

87

54

2023

2019

Rich Media Video Standard Display Search Other

Addressable Market Accelerated Growth

US Digital Ad Spending, by Format (USD, B)

Global Digital Ad Spend 2019:

$333B

Global Digital Ad Spend 2023:

$518B

Source: eMarketer, February & March 2019

129

202

10

US Digital Ad Spend will EXCEED Traditional Ad Spend

in 2019, reaching $129B (+19%) — 54% of estimated total

CAGR 4% 13% 11% 13% 6%

Ad Search Display / VideoSocial Media

While brands and agencies are shifting budgets between the 3 main pillars of digital advertising to maximize their strategy objectives in a fluid environment of regulatory

pressures and other policies, Perion is well-positioned to capitalize on these changes

Perion’s Diversification strategy

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11

Management Turnaround Strategy

Sustainable & Predictable

Revenue Growth

Financial Optimization

2017 / 2018 2018 / 2019 2020

Building Technology

Moat

Confidential

Management Execution from 31.3.2017 to 31.12.2019

What we

planned

What we

did

Cost Optimization

2016-2018

$34MReduced yearly

OPEX from $108M to $74M

BingRenewal

2018-2020Renewed Microsoft

agreement for 3 years

2019 EBITDA Guidance

25-27 ($M)

$32.4M Exceed 2019

Adjusted EBITDA Guidance

Reduce Debt 2017-2019

$57MReduced Debt from

$78M to $17M

Refinance Loan

$25MRefinanced and

consolidated loan facility

13

Key Turnaround Financial Optimization Milestone ($M)

Net cash $44.9M –

Net cash flow continues to

grow for the fifth

consecutive quarter

Total Cash $61.6M

Total Debt $16.7M

92.586.2 86.9

77.7

64.6 64.4 62.3 60.7

50.240.8 39.7 40.5

31.020.8 18.8 16.7

-43.7

44.9

Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 Q4-18 Q1-19 Q2-19 Q3-19 Q4-19

Debt Net Cash

14

Perion Search

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Search Advertising Is 45% Of All DigitalAnd Continuing To Grow Above The Market

Why search is continuing to grow fast:

1. Consumers are making more purchases online and retailers pay a lot for those clicks.

2. Search algorithms have gotten better with Google collecting even more data on us.

3. Growth in Direct-To-Consumer brands is leading to greater competition in the auction.

“Search has grown between 17% and 20% in recent years by our calculations. We expected that growth rate to slow down somewhat and instead it accelerated.”

Vincent LetangEVP Global Market IntelligenceIPG Mediabrands

Source: Polar, Q4, 2019

Search Advertising Continues to Grow Rapidly

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The Search Market and Microsoft Bing

35%Bing Search Share in US (PC)

137MBing Unique Searchers

6BBing Monthly Searches

Marketers seek out consumers’ intent as device habits evolve, allowing for more effective ads

Source: Microsoft, September 2018

Verizon Media (Yahoo, AOL) exclusively serves Bing Ads

(Microsoft, March 2019)

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37.6

34.433.3 34.3

31.629.6

31.0

34.7 35.3

42.344.2

51.8

Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 Q4-18 Q1-19 Q2-19 Q3-19 Q4-19

Microsoft Bing ensures

advancing trust with

innovation and chose

Perion as a strategic

partner 2010-2020

CodeFuel serves

+13M daily searches

Sixth consecutive

quarter of sequential

growth

Fourth consecutive

quarter of YoY growth

+17%QoQ

+49%YoY

Bend the Curve – Growing Business

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Smart Search Technology

Search Query

Ads / OrganicTraffic

Validation

CodeFuel Hosted Search

Revenues Optimization (CPC / RPM)

DataAnalysis

Keywords / Data

Insight Engine

DeviceGEO

Ad Unit Channel

A/B testing

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Perion Advertising

20

17 Years in Business

Connecting the world’s best brands and publishers with award-winning creatives

Brands Publishers Awards

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Creating AI-based

Ads Journey that aligns with

the Consumers Journey in

multiple touchpoints across

Funnel/Platform/Channel

Synchronized Digital Branding

Desktop

Mobile

OTT

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Your Brand Creative –

Performance in Mind

Awareness & ConsiderationUndertone’s Device Graph for

creative retargeting

IntentLaunch sequential versions featuring

dynamic store locator to drive visits

VIDEO

JPG

FONT

LOGO

DEMODEMO

Apply creative insights to design

the retargeting creative featuring

most-engaged product

4,600+Sephora Store

Visits

-19%Lower

Cost per visit*

*Compared with ‘Sephora Loyalist’ targeting tactics

DEMO

Sequential Ads Journey Across the Funnel

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Undertone Synchronization Platform (Q1/2020)

Planning● Create the Ads journey

● Recommendation engine

AI-based Optimization● Rules-based optimization

● AI recommendation engine

● Budget optimization

Activation● “Flow”

● Campaign execution

Reporting

CREATIVESCENTER

AUDIENCESCENTER FEEDBACK LOOP WITH DATA-DRIVEN INSIGHTS

WORKFLOW MANAGEMENT

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Advertising Platform – Design Factors

TransparencyNetwork Agnostic

Unified Reporting

Streamline Processes

Customization

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Financial Highlights

Adjusted EBITDA and Free Cash Flow Trend ($M)

Strong FCF in line with annual EBITDA level

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29.632.4

11.5 12.2

2018 2019 Q4-18 Q4-19

Adjusted EBITDA

30.1

43.5

4.111.1

2018 2019 Q4-18 Q4-19

Free Cash Flow

27

2020 Adjusted EBITDA Guidance

Expecting 2020 Adjusted EBITDA to reach

$38-$40 Million

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Investment Highlights

Robust balance sheet and continuously improved net cash balance support strategic investments in growth opportunities

Management is committed to its three-phase turnaround strategy which includes financial optimization, building a technology moat, and reaching sustainable and predictable revenue growth

Perion’s Advertising and Search businesses are very well positioned to capitalize budgets from all three pillars of the digital advertising market

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Appendix

Confidential

Balance Sheet Overview ($M)

Current Assets 31/12/2018 31/12/2019 Current Liabilities 31/12/2018 31/12/2019

Cash and cash equivalents & Short-term bank deposit 43.1 61.6 Current maturities of long-term loans and Convertible debt 16.1 8.3

Accounts receivable, net 55.6 49.1 Accounts payable 38.2 47.7

Prepaid expenses and other current assets 5.2 4.4 Accrued expenses and other liabilities 17.2 18.4

103.9 115.1 Short-term operating lease liability - 3.7

Deferred revenues 3.8 4.2

Payment obligation related to acquisitions 1.8 1.0

77.1 83.3

Non-Current Assets 31/12/2018 31/12/2019 Long-Term Liabilities 31/12/2018 31/12/2019

Property and equipment, net 15.6 10.9 Long-term Debt 16.7 8.3

Operating lease right-of-use assets - 22.4 Convertible debt, net of current maturities 7.7 -

Intangible assets, net 6.5 2.7 Long-term operating lease liability - 20.4

Goodwill 125.1 125.8 Other long-term liabilities 6.1 6.6

Deferred taxes & Other assets 5.3 6.9 30.5 35.3

152.5 168.7

Shareholders' Equity 31/12/2018 31/12/2019

148.8 165.2

Total Assets 256.4 283.8 Total Liabilities and Shareholders' Equity 256.4 283.8

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Confidential

Income Statement ($M)

31

P&L Q1-18 Q2-18 Q3-18 Q4-18 Q1-19 Q2-19 Q3-19 Q4-19

Advertising 29.3 33.2 26.2 37.3 18.6 21.3 21.6 26.4

Search and other 31.6 29.6 31.0 34.7 35.2 42.3 44.2 51.8

Total Revenues 60.9 62.8 57.2 72.0 53.8 63.6 65.8 78.2

Cost of revenues (6.1) (5.8) (5.5) (6.4) (5.8) (6.1) (6.8) (6.9)

Customer acquisition costs (31.9) (31.1) (28.8) (36.6) (27.4) (33.2) (34.2) (41.1)

Research and development (5.5) (4.7) (4.4) (4.3) (4.9) (5.6) (6.0) (6.1)

Selling and marketing (9.7) (10.1) (8.6) (10.5) (8.3) (8.7) (8.6) (9.1)

General and administrative (4.3) (4.9) (3.9) (3.4) (3.0) (3.4) (3.6) (5.0)

Depreciation and amortization (2.1) (2.5) (2.5) (2.6) (2.4) (2.3) (2.6) (2.4)

Impairment, loss of goodwill and intangibles - - - - - - - -

Restructuring charges (1.1) (0.9) - - - - - -

EBIT 0.2 2.8 3.5 8.2 2.0 4.3 4.0 7.7

Financial expense, net 0.6 1.2 1.2 0.8 1.3 1.0 0.4 0.7

Tax expenses (benefit) (0.5) 0.6 0.1 2.5 (0.5) 0.4 0.7 1.1

Net Income (Loss) 0.1 1.0 2.2 4.9 1.2 2.9 2.9 5.9

Net Earnings per Share - Basic 0.00 0.04 0.08 0.19 0.05 0.11 0.11 0.23

Net Earnings per Share - Diluted 0.00 0.03 0.08 0.19 0.05 0.11 0.11 0.22

2017 2018 2019

134.5 126.0 87.9

139.5 126.8 173.6

274.0 252.8 261.5

(24.7) (23.8) (25.6)

(130.9) (128.4) (135.9)

(17.2) (18.9) (22.6)

(52.7) (38.9) (34.7)

(21.9) (16.4) (15.0)

(16.6) (9.7) (9.7)

(85.7) - -

- (2.0) -

(75.7) 14.7 18.0

5.9 3.8 3.5

(8.8) 2.8 1.6

(72.8) 8.1 12.9

(2.81) 0.31 0.50

(2.81) 0.31 0.49

Confidential

Non-GAAP Adjustments ($M)

Reconciliation of GAAP to NON-GAAP Results Q1-18 Q2-18 Q3-18 Q4-18 Q1-19 Q2-19 Q3-19 Q4-19

GAAP Net Income (Loss) from continuing operations 0.1 1.0 2.2 4.9 1.2 2.9 2.9 5.9

Share based compensation 0.6 0.9 0.6 0.6 0.5 0.5 0.7 0.7

Amortization of acquired intangible assets 1.2 1.2 1.2 1.2 1.0 1.0 1.1 1.0

Restructuring costs 1.1 0.9 - - - - - -

Expenses related to M&A activity 0.2 - - 0.1 0.3 0.3 0.3 1.4

Impairment of goodwill and intangible assets - - - - - - - -

Fair value revaluation of convertible debt and related derivative 0.1 0.7 0.3 (0.3) 0.3 (0.2) - -

Foreign exchange losses associated with ASC-842 - - - - 0.3 0.2 0.2 -

Taxes on the above items (0.3) - - (0.7) (0.3) (0.2) (0.2) (0.2)

Non-GAAP Net Income from continuing operations 3.0 4.7 4.3 5.8 3.3 4.5 5.0 8.9

Taxes on income (0.1) 0.6 0.1 3.2 (0.2) 0.7 0.9 1.2

Financial expense, net 0.5 0.5 1.0 1.1 0.7 1.0 0.2 0.7

Depreciation 0.9 1.3 1.3 1.4 1.3 1.2 1.5 1.4

Adjusted EBITDA 4.3 7.1 6.7 11.5 5.1 7.4 7.6 12.2

Non-GAAP diluted earnings per share 0.12 0.17 0.16 0.21 0.12 0.17 0.18 0.32

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2017 2018 2019

(72.8) 8.1 12.9

2.1 2.7 2.3

13.0 4.8 4.3

- 2.0 -

0.2 0.4 2.4

85.7 - -

1.2 0.8 0.1

- - 0.7

(12.0) (1.0) (1.0)

17.4 17.8 21.6

3.2 3.8 2.6

4.7 3.1 2.7

3.6 4.9 5.5

28.9 29.6 32.4

0.72 0.65 0.83

Confidential

Cash Flow Overview ($M)

Cash Flow Results Q1-18 Q2-18 Q3-18 Q4-18 Q1-19 Q2-19 Q3-19 Q4-19

Operating activities

Net Income 0.1 1.0 2.2 4.8 1.2 2.9 2.9 5.9

Adjustments required to reconcile net income to net cash 14.5 1.9 8.8 (0.5) 12.8 5.5 8.2 5.3

Net cash provided by continuing operating activities 14.6 2.9 11.0 4.3 14.0 8.4 11.1 11.2

Investing activities

Net cash provided by (used in) investing activities 5.1 (0.4) (1.6) (4.9) (2.9) (0.6) (10.8) (6.8)

Financing activities

Net cash used in financing activities (9.6) (9.5) (3.2) (0.7) (11.7) (10.0) (1.5) (1.5)

Effect of exchange rate changes on cash and cash equivalents 0.1 (0.1) 0.1 - (0.1) - - -

Net increase (decrease) in cash and cash equivalents and restricted cash 10.2 (7.1) 6.3 (1.3) (0.7) (2.2) (1.2) 2.9

Cash and cash equivalents and restricted cash at beginning of period 32.7 42.9 35.8 42.1 40.8 40.1 37.9 36.7

Cash and cash equivalents and restricted cash at end of period 42.9 35.8 42.1 40.8 40.1 37.9 36.7 39.6

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2017 2018 2019

(72.8) 8.1 12.9

108.8 24.7 31.8

36.0 32.8 44.7

(4.8) (1.8) (21.1)

(23.9) (23.0) (24.8)

0.3 0.1 -

7.6 8.1 (1.2)

25.1 32.7 40.8

32.7 40.8 39.6

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Thank You

ramir@perion.com