top 75 most valuable global retail brands 2018 the ...top 75 most valuable global retail brands 2018...

2
54 55 Brand Value US$ 165,256 MIL. Brand Value US$ 35,505 MIL. Brand Value US$ 19,529 MIL. Brand Value US$ 12,962 MIL. Brand Value US$ 18,944 MIL. Brand Value US$ 12,895 MIL. Brand Value US$ 16,785 MIL. Brand Value US$ 12,893 MIL. Brand Value US$ 16,273 MIL. Brand Value US$ 12,115 MIL. Brand Value US$ 13,394 MIL. Brand Value US$ 34,295 MIL. Brand Value US$ 27,585 MIL. Brand Value US$ 25,951 MIL. Brand Value US$ 25,135 MIL. Brand Value US$ 110,266 MIL. Brand Value US$ 88,623 MIL. Brand Value US$ 46,071 MIL. Brand Value US$ 41,866 MIL. Brand Contribution 4 Brand Contribution 5 Brand Contribution 4 Brand Contribution 3 Brand Contribution 3 Brand Contribution 3 Brand Contribution 2 Brand Contribution 2 Brand Contribution 5 Brand Contribution 2 Brand Contribution 5 Brand Contribution 4 Brand Contribution 2 Brand Contribution 5 Brand Contribution 4 Brand Contribution 4 Brand Contribution 3 Brand Contribution 4 Brand Contribution 3 THE BRANDZ™ TOP 75 MOST VALUABLE USA France USA USA China USA USA Germany USA USA Netherlands USA USA France Italy USA USA Spain France Brand Value US$ 8,876 MIL. Brand Value US$ 7,364 MIL. Brand Value US$ 5,898 MIL. Brand Value US$ 10,482 MIL. Brand Value US$ 8,178 MIL. Brand Value US$ 7,120 MIL. Brand Value US$ 5,893 MIL. Brand Value US$ 10,200 MIL. Brand Value US$ 8,053 MIL. Brand Value US$ 7,086 MIL. Brand Value US$ 5,684 MIL. Brand Value US$ 9,109 MIL. Brand Value US$ 7,570 MIL. Brand Value US$ 6,836 MIL. Brand Value US$ 5,533 MIL. Brand Value US$ 9,036 MIL. Brand Value US$ 7,517 MIL. Brand Value US$ 6,549 MIL. Brand Value US$ 5,449 MIL. Brand Contribution 5 Brand Contribution 3 Brand Contribution 3 Brand Contribution 2 Brand Contribution 1 Brand Contribution 3 Brand Contribution 4 Brand Contribution 3 Brand Contribution 5 Brand Contribution 5 Brand Contribution 4 Brand Contribution 3 Brand Contribution 3 Brand Contribution 3 Brand Contribution 2 Brand Contribution 4 Brand Contribution 3 Brand Contribution 3 Brand Contribution 4 Top 75 Most Valuable Global Retail Brands 2018 GLOBAL RETAIL BRANDS 2018 Source: BrandZ™ / Kantar Millward Brown (including data from Bloomberg) Brand Contribution Index = Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 being highest. UK USA USA USA Switzerland France USA Sweden Germany USA Canada USA Japan France USA Japan USA Australia Australia Brand Value US$ 14,579 MIL. Brand Contribution 3 China Brand Value US$ 11,820 MIL. Brand Contribution 4 Germany

Upload: others

Post on 14-Oct-2020

6 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Top 75 Most Valuable Global Retail Brands 2018 THE ...Top 75 Most Valuable Global Retail Brands 2018 GLOBAL RETAIL BRANDS 2018 Source: BrandZ / Kantar Millward Brown (including data

54 55

Brand ValueUS$165,256MIL.

Brand ValueUS$35,505MIL.

Brand ValueUS$19,529MIL.

Brand ValueUS$12,962MIL.

Brand ValueUS$18,944MIL.

Brand ValueUS$12,895MIL.

Brand ValueUS$16,785MIL.

Brand ValueUS$12,893MIL.

Brand ValueUS$16,273MIL.

Brand ValueUS$12,115MIL.

Brand ValueUS$13,394MIL.

Brand ValueUS$34,295MIL.

Brand ValueUS$27,585MIL.

Brand ValueUS$25,951MIL.

Brand ValueUS$25,135MIL.

Brand ValueUS$110,266MIL.

Brand ValueUS$88,623MIL.

Brand ValueUS$46,071MIL.

Brand ValueUS$41,866MIL.

Brand Contribution 4

Brand Contribution 5

Brand Contribution 4

Brand Contribution 3

Brand Contribution 3

Brand Contribution 3

Brand Contribution 2

Brand Contribution 2

Brand Contribution 5

Brand Contribution 2

Brand Contribution 5

Brand Contribution 4

Brand Contribution 2

Brand Contribution 5

Brand Contribution 4

Brand Contribution 4

Brand Contribution 3

Brand Contribution 4

Brand Contribution 3

THE BRANDZ™ TOP 75 MOST VALUABLE

USA

France

USA

USA

China

USA

USA

Germany

USA

USA

Netherlands

USA

USA

France

Italy

USA

USA

Spain

France

Brand ValueUS$8,876MIL.

Brand ValueUS$7,364MIL.

Brand ValueUS$5,898MIL.

Brand ValueUS$10,482MIL.

Brand ValueUS$8,178MIL.

Brand ValueUS$7,120MIL.

Brand ValueUS$5,893MIL.

Brand ValueUS$10,200MIL.

Brand ValueUS$8,053MIL.

Brand ValueUS$7,086MIL.

Brand ValueUS$5,684MIL.

Brand ValueUS$9,109MIL.

Brand ValueUS$7,570MIL.

Brand ValueUS$6,836MIL.

Brand ValueUS$5,533MIL.

Brand ValueUS$9,036MIL.

Brand ValueUS$7,517MIL.

Brand ValueUS$6,549MIL.

Brand ValueUS$5,449MIL.

Brand Contribution 5

Brand Contribution 3

Brand Contribution 3

Brand Contribution 2

Brand Contribution 1

Brand Contribution 3

Brand Contribution 4

Brand Contribution 3

Brand Contribution 5

Brand Contribution 5

Brand Contribution 4

Brand Contribution 3

Brand Contribution 3

Brand Contribution 3

Brand Contribution 2

Brand Contribution 4

Brand Contribution 3

Brand Contribution 3

Brand Contribution 4

Top 75 Most Valuable Global Retail Brands 2018

GLOBAL RETAIL BRANDS 2018

Source: BrandZ™ / Kantar Millward Brown (including data from Bloomberg) Brand Contribution Index = Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 being highest.

UK

USA

USA

USA

Switzerland

France

USA

Sweden

Germany

USA

Canada

USA

Japan

France

USA

Japan

USA

Australia

Australia

Brand ValueUS$14,579MIL.

Brand Contribution 3

China

Brand ValueUS$11,820MIL.

Brand Contribution 4

Germany

Page 2: Top 75 Most Valuable Global Retail Brands 2018 THE ...Top 75 Most Valuable Global Retail Brands 2018 GLOBAL RETAIL BRANDS 2018 Source: BrandZ / Kantar Millward Brown (including data

56 57

Brand ValueUS$5,185MIL.

Brand ValueUS$4,427MIL.

Brand ValueUS$3,664MIL.

Brand ValueUS$3,010MIL.

Brand ValueUS$3,593MIL.

Brand ValueUS$2,893MIL.

Brand ValueUS$3,570MIL.

Brand ValueUS$2,831MIL.

Brand ValueUS$3,394MIL.

Brand ValueUS$2,787MIL.

Brand ValueUS$3,269MIL.

Brand ValueUS$2,689MIL.

Brand ValueUS$4,257MIL.

Brand ValueUS$4,169MIL.

Brand ValueUS$4,082MIL.

Brand ValueUS$3,991MIL.

Brand ValueUS$4,785MIL.

Brand ValueUS$4,765MIL.

Brand ValueUS$4,661MIL.

Brand ValueUS$4,467MIL.

Brand Contribution 5

Brand Contribution 5

Brand Contribution 3

Brand Contribution 4

Brand Contribution 2

Brand Contribution 4

Brand Contribution 4

Brand Contribution 4

Brand Contribution 3

Brand Contribution 4

Brand Contribution 3

Brand Contribution 5

Brand Contribution 5

Brand Contribution 4

Brand Contribution 5

Brand Contribution 4

Brand Contribution 3

Brand Contribution 2

Brand Contribution 3

Brand Contribution 2

THE BRANDZ™ TOP 75 MOST VALUABLE

USA

UK

USA

UK

USA

USA

Canada

Spain

France

Chile

Mexico

USA

USA

Italy

China

France

USA

USA

Mexico

Chile

Brand ValueUS$2,673MIL.

Brand ValueUS$2,460MIL.

Brand ValueUS$2,341MIL.

Brand ValueUS$2,256MIL.

Brand ValueUS$2,103MIL.

Brand ValueUS$2,072MIL.

Brand ValueUS$2,051MIL.

Brand ValueUS$2,458MIL.

Brand ValueUS$2,435MIL.

Brand ValueUS$2,365MIL.

Brand ValueUS$2,341MIL.

Brand ValueUS$2,660MIL.

Brand ValueUS$2,551MIL.

Brand ValueUS$2,541MIL.

Brand ValueUS$2,490MIL.

Brand Contribution 5

Brand Contribution 4

Brand Contribution 4

Brand Contribution 5

Brand Contribution 3

Brand Contribution 4

Brand Contribution 3

Brand Contribution 3

Brand Contribution 3

Brand Contribution 4

Brand Contribution 3

Brand Contribution 3

Brand Contribution 3

Brand Contribution 3

Brand Contribution 3

Top 75 Most Valuable Global Retail Brands 2018

GLOBAL RETAIL BRANDS 2018

Source: BrandZ™ / Kantar Millward Brown (including data from Bloomberg) Brand Contribution Index = Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 being highest.

UK

Italy

Germany

USA

USA

UK

UK

USA

USA

UK

USA

USA

USA

Germany Spain