new data about live streaming video use by brands

14
New Data About LIVE STREAMING VIDEO USE BY BRANDS

Upload: brandlive

Post on 11-Apr-2017

459 views

Category:

Technology


1 download

TRANSCRIPT

New Data About

LIVE STREAMING VIDEO

USE BY BRANDS

Have you noticed that more brands and

retailers are streaming live videos?

Brandlive conducted a 15-question

survey to get a better idea of the

adoption and perceived value of live

streaming video for brands, retailers

and agencies.

The respondents represent a good mix of

small, medium and large companies…

…including brands, retailers, and agencies.

KEY TAKEAWAYS:

Brands and retailers leverage live streaming video

throughout the entire go-to-market process.

Product training use cases currently lead the way,

but the biggest planned growth area for the next 12

months are marketing-related use cases.

Nearly half of the respondents have tried some form

of live streaming video already.

PERCEIVED

BENEFITS OF

LIVE STREAMING

VIDEO EVENTS…

USE OF LIVE

STREAMING

VIDEO IN THE

PAST 12

MONTHS...

Types of platforms respondents have used

or plan to use…

Pre-recorded vs. Live Streaming Video

In-house Video Production Resources

DOES YOUR

COMPANY HAVE

A DEDICATED IN-

HOUSE VIDEO

PRODUCTION

TEAM OR

PERSON?

Live streaming video is poised for growth in

2016. Get the report to learn more…

CLICK HERE

to download the complete

results report, with several

additional charts and insights

About Us

Brandlive is a live streaming video platform used by product

brands and retailers for training, marketing and eCommerce. We

are changing the way that brands bring new products to market,

communicating with their team members, channel partners and

consumers in real-time online. Connect with us at 866-532-2154

or www.yourbrandlive.com to learn more.