Small Business Advertising Case Studies

Week 2

Objectives To help the team become familiar with the

advertising trends and standards in the US Apply knowledge of these trends and

standards to how we approach marketing Allow team to engage in meaningful discourse

and develop an inquisitive culture

Aarrow Advertising OVERVIEW

Founded by Max Durovic and Michael Kenny in 2002

Performed tricks or “sign spinning” on large ad signage

Started out with $200 Became one of the biggest

guerilla marketing franchises in 2008

Sells franchise to “[grow] the sport of sign spinning into a global advertising medium”

Aarrow Advertising COMPANY INFORMATION

2006 Revenue - $2.1 million 2009 Revenue – $4.5 million 3-Year Growth – 115% Employees – 750 (mostly composed of 16-24 years

old) Branches in Australia, Canada, South Korea,

France and Puerto Rico

Aarrow Advertising Marketing Plan/Approach

Objective Help boost walk-in traffic increase overall sales promote store grand openings/concerts/events/services

Method Sign Spinners work to create public awareness for the grand

opening and increase brand awareness and sales through interaction

Sign Spinners may film commercials to appear on local cable channels, hand out flyers and/or manage actual event

Place sign spinners in strategic locations where lots of people visit and drive by, especially during rush hours, to maximize brand awareness

Aarrow Advertising

PACKAGES Weekend Warriors Rush Hour Blitz Grand Opening Sporting

Events/Concerts Tradeshow/Conventions Special Events Branding Live

Tapings/Commercials

Aarrow Advertising PRICING

Aarrow Advertising VALUE

PROPOSITION Unique, creative

guerilla marketing tool to reach target audience

Animated, energetic “spinners” to promote product/event/service

Cost-effective advertising solutions for owners of small- to medium-sized businesses

Aarrow Advertising PRODUCT POSITIONING

More personable, organic compared to other advertising services

Perfect for companies launching new products, convention booths, event organizers and brick-and-mortar businesses

Aarrow Advertising CASE STUDIES

McDonald’s (Phoenix) showed an increase in sales

and received many compliments on the commercial and professional behavior and skills of the sign spinners.

• Toys R’ Us• In addition to sign

spinning, AArrow Advertising distributed holiday savings coupons that increased sales by 25% at the Toys ‘R’ Us Holiday Express location.

Aarrow Advertising

Aarrow Advertising