Facebook Advertising Guideby FitSmallBusiness.com

Why Should You UseFacebook Advertising?

With detailed information of them. That means that you can target ads with several variables like:

1 Billion Members!

•Location•Age•Gender

•Relationship Status•Interests•Connections of Specific People on Facebook

•Connections of Specific People on Facebook•Fans of other business pages on Facebook•People who have signed up on Facebook and attend to an event•People that work on a certain company or study on a certain school

You can mix all these variables any way you want. For example, you can target a recently married man that lives on a specific zip code.

Goals When UsingFacebook Advertising

•To get more LIKES.•To get more Exposure.•To send traffic to your website.•To send traffic to custom applications.

Custom applications are sub pages within your Facebook page. This can contain all your Website information within Facebook.

Send traffic to custom applications?

Generally, you lose people’s trust when you send then outside Facebook. It also costs you more to advertise when you take people outside of facebook. Why pay more?

Send traffic to custom applications?

How to Set Up Facebook Adsfor Your Small Business

There are many options to set up Facebook Ads which are constantly changing. We are going to focus on the most effective options for your small business.

How to Advertise Your Pageto Get More Likes

After clicking on “Create ad”, it will ask you to choose your FB Page. Then just click on “Get more likes” or to get more options click on “see advanced options”.

How to Write a GoodFacebook Ad

•Ask people to click Like

•Make sure your target identifies with the ad.

•Questions work really well.

•People like Belonger Statements

•Giving stuff like coupons

•Choose an eye catching photo.

Sponsored Stories

Facebook currently gives you the option to have your ad shown in the news feed of friends, when they like or comment on your page.

Targeting Your Facebook Ads

This is where you can play with the variables you can use to target your ads. By clicking advanced targeting you can get even more options.

CPM vs CPC

CPM stands for cost per thousand impressions, which means you pay for how many times people see your ad.

CPC stands for cost per click. If your CPC is $1 that means you will pay $1 each time someone clicks on your ad.

How to Use Facebook Advertisingto Get More Exposure to Posts

To advertise a post on facebook, you still want to go to the advanced options section. The difference is that you want to select “choose an existing post”.

Keep in mind you cannot change the content of the ad, so make sure everything is how you want in the post.

How to Advertise Your Website orCustom App on Facebook

To advertise your website or custom app on Facebook after clicking on create ad select “search by url”. Then you enter the url of your website or custom app. Then you follow the same process as before.

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And Finally...

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www.FitsmallBusiness.com(Thanks for watching)

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