Successful Business Case Studies

Help the team become familiar with the advertising trends and standards in the US

Apply knowledge of these trends and standards to how we approach marketing

Allow team to engage in meaningful discourse and develop an inquisitive culture

Objectives

Bach to Rock

Overview Founded by Jeff Levin in

Maryland in 2006 Combined the team's

sports concept to music instruction Children trained in music

“display superior cognitive performance in reading skills compared with their non-musically trained peers.”

Grown to six storefront locations throughout Maryland and Virginia, with over 2,400 active students

Source: http://www.sciencedaily.com/releases/2009/03/090316075843.htm

Statistics 2007 Revenue:

$302,162 3-year growth:1000% 2010 Revenue: $3.3

million Employees:129 Employee growth:90 Industry: Education Industry rank:#4

Source: http://www.inc.com/inc5000/profile/bach-to-rock

PhilosophyThe B2R Method Learning to play music should be fun. Students feel motivated by playing with

their peers. Student's individual music instruction

should be supplemented by jam sessions and playing in a band.

A band builds teamwork, develops social skills, fosters self-esteem, promotes peer recognition, and leads to lasting friendships.

Students learn faster playing music they like by applying the same technical foundation.

Students are motivated to learn from when they see early results and have an exciting, achievable goal.

Toddlers and very young children are introduced to music instruction, rhythm, and motion supports cognitive development, learning, and motor skills.

ServiceIndividual Sessions Private one-on-one lessons

in piano/keyboard, guitar, bass, voice, drums, woodwinds, brass and many more

Instruction is each week for 30 or 60 minutes

For children ages 7 and up Pricing (includes

instructional material; fees paid at initial lesson) $42/half hour $76/hour

ServiceSemi-Private Lesson Small group (two- or three-

to-one) lessons in piano/keyboard, guitar, bass, voice, drums, woodwinds, brass and many more

For children ages 6 and up Pricing (includes

instructional material; fees paid at initial lesson) $28/half hour $50/hour plus instructional

material fees (paid at initial lesson)

ServiceGroup Class Details One hour classes

especially designed for beginning keyboard, guitar, bass, voice and drum students. Classes meet for 8-10 weeks, are 60 minutes in duration and the maximum class size is 6 students.

Tuition - $35/session plus instructional material fees (paid at initial session)

ServiceThe Band Program Band coaches work closely

with students and train the bands during 60 minutes session each week.

Students are placed in compatible bands according to age and ability

Bands are usually composed of four to six players and a vocalist.

Pricing - $35/hour plus instructional material fees (paid at initial session)

ServiceCamp B2R offers a multitude

of winter camps that cover a wide range of interests and skill levels.

Cost - $199-399

ServiceRock City Real music education for your

3½ - 5 year old Dynamic musical and

movement-based activities Exposure to live instruments and

musically inspired story-time Focus on foundational musical

concepts - Fast and Slow, Sound and Silence, High and Low and even singing and playing Major Scales.

45-minute classes once a week. Tuition - $20/session plus

instructional materials fees (paid at initial session)

ServiceBirthday Parties B2R Rock Birthday

Party ($35/child) B2R Early Childhood

Party ($250 for up to 15 children)

B2R Karaoke Party ($350 for up to 15 children, $25 per child for additional guest)

ServiceBattle of the Bands Held at the 9:30 Club in

Washington Divided into three divisions:

High School Division Elementary School Division Middle School Division

Members of the B2R Jam Band program can register for $20

Band must play two songs in eight minutes

$5/Ticket Bands will be evaluated on

musicianship, ensemble precision, and stage presence by a panel of experienced judges.

What to Learn

Rock on!

Product http://www.youtube.com/watch?v=VmvY7dOXl

0w http://www.youtube.com/watch?v=xEUPwtgV9

lo http://www.beatrefinery.com/ http://

www.youtube.com/watch?v=PTGtk3ZSEn4&feature=youtu.be&hd=1

http://www.b2rmusic.com/join-a-band http://

www.youtube.com/watch?v=D9iwqk3VOFk