#Our approach���In a hyperconnected world, organisations must navigate the opportunities and risks that social media presents. ���������November 2014 �

#Our perspective�While most organisations are using social media, it remains a challenge to navigate… �

More  social  pla,orms,  more  formats  and  more  paid  media  op3ons  to  choose  from.  

Customers,  prospects  and  employees  can  share  informa3on  any3me,  anywhere.  

Senior  management  view  social  media  as  an  “addi3onal  marcomms  tool”.  

Duplicated  investment  and  an  inconsistent  customer  experience.  

Brand-­‐centric  content  is  produced,  which  isn’t  op3mised  for  where  it’s  being  published.  

Employees  face  new  pressures  and  require  different  support  to  keep  them,  and  the  brand,  safe.  

Fragmented  pockets  of  social  media  ac3vity  running  across  the  business.  

Insufficient  structure  to  take  advantage  of  all  the  opportuni3es  that  social  media  presents.  

COMMON SITUATIONS… � COMMON RESULTS… �

#What we do �We provide independent advice, founded on real experience… �

We  then  create  modules  of  ac,vity,  tailored  to  each  client…  …which  are  delivered  as  training  sessions,  workshops  and  ac,vity  playbooks.  

Scan  and  act  Assessing  the  exis+ng  social  media  setup,  to  iden+fy  quick  win  opportuni+es  

Using  a  framework  A  tried  and  tested  approach,  to  increase  co-­‐ordina+on  

and  reduce  risk  

Op1mising  content  distribu1on  Naviga+ng  the  digital  

landscape,  to  deliver  maximum  value  and  consistent  experience  

#Real examples �A sample of activities, integrating social media at Sainsbury’s… �

Customer insight: decentralised intelligence�Marketing: engaging new audiences�

Internal comms: engaging employees�Governance: coordinating multiple teams�

•  DDDDD  

Approach  • Establish  a  hub  &  spoke  model  • Set  up  social  media  champions  

Result  •  Increased  senior  stakeholder  awareness  and  support  

• Economies  of  scale  • Consistent  brand  experience  

Approach  • Programma3c  video  content  • YouTube  brand  partnership    • Best  prac3ce  video  op3misa3on    Result  • Dedicated  channel  with  40,000  new  subscribers  in  8  weeks  

• 80%  video  watch-­‐through  rate  

Approach  • Live  social  media  “buzz”  wall  • Engaging  employees  beyond  a  social  media  policy  document  

Result  • Heightened  awareness  of  online  customer  conversa3ons  

• Team  of  internal  experts  engaging  with  consumers  

Approach  • Common  social  media  analy3cs  solu3on  for  the  whole  business  

• Self-­‐service  access  across  the  organisa3on  

Result  • No  boZleneck  wai3ng  for  insights  to  be  produced  

• On-­‐the-­‐fly  analysis  as  required  

Our experience includes…    •  Defining  and  delivering  social  media  strategies  for  a  range  of  industry  sectors,  including:  

     •  And  integra3ng  ac3vity  across  a  number  of  different  func3ons:  

slp consulting was  founded  by  Simon  Preece,  to  help  organisa3ons  navigate  the  challenges  and  opportuni3es  that  social  media  presents.    Having  spent  11  years  working  in  digital  and  social  media,  Simon  has  built  up  an  eclec3c  mix  of  experiences  from  his  3me:  •  with  management  consultancy,    •  with  social  media  agency,    •  and  most  recently  as  Head  of  Social  at  

#About us� �

Retail                    Fashion                    Finance  

slpconsulting.co.uk simon@slpconsulting.co.uk @simonlp linkedin.com/in/simonlp

Say hello �For  an  ini3al  point  of  view  without  obliga3on,  get  in  touch: