SlideNewsNews Re-Defined

What is the whole hype about?

A Typical Newspaper

Typical Reaction

What will you read out of all this?...........

Probably NOTHING

How about now?

I’m lovin it

So what are we proposing?

SlideNewsApplying visual storytelling basics to telling to the point and easily understandable news in an interesting way.

Company OverviewWe stand for telling fewer stories in a better way rather than cluttering up the page.

Explain in an easy way with least possible and to the point text.

Market OverviewTarget sector: online content marketing

Hence the Competitiors are obviously giants like BuzzFeed.

Although the idea/service is different, target customer is the same.

Target customers

Major target market:Youngsters between the age 15 to 25

Basically people who are most tech savvy and aren’t used to newspaper as main source of news.

So what is the Goal?

Achieving at least 1 million downloads in the first two years of launch

Company worth of 10 crore rupees after 2 years of launch

What’s the Strategy?

The four CsCustomersCollaboratorsCompanyCompetitors

CustomersTargeting the people aged between 15 to 25 at large.

Reasons:

• Spend most of their time with mobile.•Most of them want to read a paper but don’t find the time•Want entertainment in everything.

CollaboratorsHighly varied and skilled task force required.

Journalists Creative writers

Photographer Online designer

CompanyThe whole business unit will consist of the collaborators mentioned working together as a team.

WORKING:

Ground team: Photographers and Journalists

Editing team: Creative Writers and Online Designers.

Competitors

2 kinds basically

Due to target market being same

Various content Marketing platforms

Due to part of offering being the same

Quick and to the point stories (but without visuals)

How will we provide value in the best way?

Positioning it in a well defined way is of prime importance to provide value to customers.

Finding the fine line between entertainment and quality worth reading news.

Typical BuzzFeed Posts:

23 ways to make money from home and you wont believe the 6th one.

This is CRAP but is entertaining.

Filled with info but boring to read

+ Information

OUR MOTTOEntertainment

Don’t forget the Tactics

Services

Mobile based application.

Just slide right to see new pages .

Most stories explained with the help of interactive images and to the point content with under 10 slides.

There shall be 3 daily news given.No crap. Most important issues explained in the best way.

Pricing

The app will be a Freemium application

There will be a weekly news issue called the SlideNews special which will have the best of the most interesting happenings around the world and best of graphics involved.

Its subscription will be charged at 4 dollars (American) per month

There will also be collaboration done with other media hosting sites such as YouTube.

For eg: If you liked what you read and want to know more about it, watch this video on YouTube.

Revenue will be earned form YouTube as well as the advertisements on it.

Branding is very important to form a loyal consumer base.

Plan is to make it as popular as Times of India application and substitite it eventually.

SlideNewsNews Re-Defined

Communication

Social Media Advertising

DISTRIBUTION

Implementation

Infrastructure requirement will be limited initially but will need modern day designing tools.

The process will be divided into two parts:Gathering of information by the ground team.Creating and editing by office team.

The company will work on the simple principle of providing latest content in the way that compels you to read

Schedule:First 1 year: increasing free consumer base as main priority.

2next 6 months : Improving the options of subscription to compel people to switch.

Next 6 months: further focusing on newer customers free to incresase reach and word of mouth by free customers to attract customers who will subscribe.

Disclaimer• CREATED BY ROHAN GUJRAL AS A A PART OF THE MARKETING

INTERNSHIP PROGRAM UNDER PROF SAMMER MATHUR , IIM LUCKNOW.