+

Mobile App:Devil’s Teeth

Baking CompanyBy: Alex Petralia

+Initial Search

Keywords:

“Tourist Attractions”

First two results:

• “Roadside America” –

$2.99Updated 11/10/12

• “City Maps and Walks” –

FREEUpdated 09/07/12

+City Maps and Walks (470+ Cities)

• Straight forward title and icon. • Title

establishes credibility

• Useful description and screen shots• A bit dry

• Free app• Can’t expect

that much• Reviews are hit

or miss.• Technologica

l difficulties• Supported by

gpsmycity.com

+Roadside America

• Straight forward title.• Fun and

creative icon

• Very simple and understandable design.

• Interesting and handy features

• 2.99 (plus the extra hidden costs to access more)

• Reviews are great, except for those about the hidden costs.

+Decisions, decisions…

Goal: Popular appThe better the chance for this is to make

the app FREE:1. FriendsFlix: movie recommendation

social network (links to Hulu, Netflix, etc)

2. Hike-ercise: A weight loss plan based solely on hiking.

3. Devil’s Teeth-Ready Bake: For local residents and snack hungry tourists to

get oven fresh updates on goods.

+Devil’s Teeth-Ready Bake (food & drinks) An app to support the popular SF bakery. Provides alerts for fresh baked good

batches, daily specials, and directions.

Target: Lovers of baked goods People on the go People out for a special treat App will ensure satisfaction and proper planning

Free Most expansive

Icon Delicious image, with the classic logo. Straightforward and aesthetically pleasing

+Fans of the famous “Devil’s Teeth Baking Company” can now rejoice with their new convenient app. Get oven fresh updates on the latest donuts, rolls, cakes and various treats as well as daily specials. Plan your morning right with the hot and fresh goodies that you’re craving.