Skill Development SeriesBusiness Intelligence

COMMUNICATION(importance)Part : 1

[ Communication | defined ]

The process of transferring message from one to another is termed as communication.

[ Communication | defined ]

Communication provides a bridge of meaning between the two people so that they can each share what they feel and know.

so, any problem in communication can have disastrous effect.

Just consider the situation in the next slide . . . >>

উল্টা� বু�জলি রা�ম

[ Communication | introduction ]

It is not a rare situation to anyone who ever not faced a condition when the receiver RAM (রা�ম) understood wrongly.

No matter why RAM understood wrongly. But it matters ‘he understood wrongly’.

[ Communication | introduction ]

Understanding wrongly has devastating effect. Wrong perception of the intended message or miscommunication can damage year old bondage, cause huge financial loss , and even snatch the valuable life also.1

1< see: The importance of communication, Business Intelligence, Volume 1 Issue 1 >

[ Communication | introduction ]

In every moment in our everyday life we communicate. Research shows that Individuals spend nearly 70% of their working hours communicating. So it is of no use to say how important the communication is.

[ Communication | introduction ]

But problem arises when our intended message is decoded & perceived in other way what we have not intended.

Surely at that time there may be devastating effect. Just consider these cases.

CASE 11977, Canary Island

[ Case 1 | 1977, Canary Island ]

History’s worst aviation disaster occurred in 1977 at foggy Tenerife in the Canary Islands. The captain of a KLM flight thought the air traffic controller had cleared him to take off. But the controller intended only to give departure instructions.

[ Case 1 | 1977, Canary Island ]

Although the language spoken between Dutch KLM captain and the Spanish controller was English, confusion was created by heavy accents and improper technology. The KLM Boeing 747 hit a Pan Am 747 at full

throttle on the runway, killing 583 people.

CASE 21990, Kennedy Airport

[ Case 2 | Kennedy Airport ]

In 1990, Colombian Avianca pilots, after several holding patterns caused by bad weather, told controllers as they neared New York Kennedy Airport that their Boeing 707 was ‘running low on fuel’. Controllers hear those words all the time, so they took no special action.

[ Case 2 | Kennedy Airport ]

While the pilots knew there was a serious problem, they failed to use key phrase – ‘fuel emergency’ – which would have obligated controllers to direct Avianca flight ahead of all others and clear it to land as soon as possible.

[ Case 2 | Kennedy Airport ]

The people at Kennedy Airport never understood the true nature of the pilots’ problem. The jet ran out of fuel and

crashed 16 miles from Kenney.

CASE 32001, Italy

[ Case 3 | Italy ]

Bad weather and poor communication paired up again to create another disaster in October 2001, this time at Milano-Linae airport in Italy. Visibility was poor and tower controllers were not able to establish visual or radar contact with planes.

[ Case 3 | Italy ]

Miscommunications between controllers and pilots of an SAS commercial jet and a small Citation business jet, combined with poor visibility, led to the two planes colliding on the

runway. One hundred and ten people died.

so

So. . .>>

[ Communication | importance ]

No matter what is communicated, but it matters how clearly it is communicated. Thus :

CLEAR COMMUNICATION IS VITAL

[ Communication | conclusion ]

Research indicates that poor communication is probably the most frequently cited source of interpersonal conflict.

Communication must include both the transference and the understanding of meaning.

[ Communication | conclusion ]

Thus it seems reasonable to conclude that one of the most inhibiting forces to successful group performance is a lack of effective communication.

next

Next. . .>>

what is

[ Communication | further reading ]

In our next part you will be provided with strategies & techniques to make a successful communication.

The end

... the end …

Business Intelligence

credits

Lecture plan

Content

Editing

Slide Design

Animation

Color Settings

Text settings

Sound settings

Sajal Kanti Ghosh

Sajal Kanti GhoshMd. Alif AhmedMd. Faysal Ahmed ChowdhuryMd. Tohidur Rahman KhanKushol Chockrovorti

Surajit GhoshMd. Tohidur Rahman Khan

Md. Alif AhmedMd. Faysal Ahmed Chowdhury

Md. Tohidur Rahman Khan

Surajit Ghosh

Md. Alif Ahmed

Kushol Chockrovorti

credits

Total ManagementBusiness Intelligence

to know about Business Intelligence please click here