skema business school frederic dimanche mady keup david ward-perkins
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SKEMA Business School
Frederic DimancheMady KeupDavid Ward-Perkins
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SKEMA Business School results from a merger (2009) between ESC Lille (1892) and CERAM Business School (1963)
SKEMA’s mission is to train future decision makers in an ethical, interconnected knowledge economy
SKEMA: Who are we?
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Six campuses to date:• Three campuses in France: Lille, Paris, and
Nice-Sophia Antipolis• One campus in Suzhou, China• One campus in Raleigh, NC, USA• One executive education campus in Morocco
Future extensions: South Asia, South America, Russia?Over 120 partnership agreements with partner universities (45% of which are EQUIS and/or AACSB accredited)
SKEMA Business School
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Sophia Antipolis
The French Riviera
SKEMA: Our campus
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SKEMA Business School
• 31st in the 2011 Financial Times (MSc IB) ranking
• Accredited EQUIS, ISO9001 et ISO14001
• 6 100 students, (35% international)
• 160 FT professors • 430 FT employees• An alumni network of
+ 20,000
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•Bachelor programmes•« Programme Grande Ecole » - Master in Management•14 Masters of Science•12 Mastères Spécialisés •2 Doctoral programs (Ph.D.)
•Executive education for managers
Programmes
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SKEMA and Tourism
• MSc in Strategic Event Management and Tourism Management (Since 2001)
• Master in International Hospitality Management (Since 2011)
• Center for Tourism Management – multiple research and consulting projects (since 2003)
• Most productive French higher education school in terms of international research publications
• Participation in EU-funded projects– Service Design in Tourism
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Business Tourism Expertise• Practitioner working experience:
– Mady Keup: European Business Travel Manager for British Tourist Authority; Head of London Convention Bureau; consultancy on behalf of a variety of destinations (Edinburgh, Scotland, Merseyside, Saudi Arabia, Athens, Estonia etc.)
– David Ward-Perkins and Frederic Dimanche: consulting and research project management experience
• Research and Publications • Relationships with leading professional associations (MPI,
DMAI, SITE, ICCA) as well as French Riviera Business Tourism suppliers
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Service Design and Tourism
“Service design as an approach to foster competitiveness and sustainability of European
tourism”
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• Development of a mobile device to enable a user-centered evaluation of services
• Institutional education among European tourism organizations on service design thinking
• Conduct pilot studies of service design in seven European tourism destinations
• Establish an open network for knowledge and experience transfer of service design in tourism
• Raise awareness for service design in European tourism industry and academia
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SKEMA Business School
Your partners:
•Mady Keup
•David Ward-Perkins
•Frederic Dimanche