six techniques to use social media for better google results
DESCRIPTION
Learn about using Rich Snippets for Videos, Events and Reviews to get better presence in search engines. Use the Author Tag to get more click-throughs from search. Learn how user signals like dwell time and click-through rates are impacting your search results NOW. Finally, use the Facebook comment feature to increase interactivity with your website and get more Facebook shares. This slidedeck was part of a 30 minute presentation given to the Central Florida (Orlando) HSMAI (Hospitality Sales and Marketing Association International)TRANSCRIPT
Rich Snippets
AKA:● Microformats● Structured Data● Schema
Essentially: telling search engines what they are seeing
Benefit: More Traffic Now, Future Bright but Unknown
#1 Author Tag
Serious SEO: ● Guest Blog Posts are Back! ● Discuss adding "author" tags to your pages.
#2 Video
Serious SEO: Find Videos on Youtube and Video and embed in website. (and of course proper rich snippet code)
#3 Events
Serious SEO: Using Google's Data Highlighter Tool to Add events to Google.
#4 Reviews
Serious SEO: Adding schema coded reviews liberally to entire website
Rich Snippet Resources
Google Rich Snippet Toolhttp://www.google.com/webmasters/tools/richsnippets
Google Webmaster Toolswww.google.com/webmasters/tools/
Schema.orgwww.schema.org
#5 Dwell Time and Click-Thru-Rates
New Elements in Google
● % of viewers that click on a search result● # seconds visitor stays on website after
clicking. ○ specific to keyword phrase searched
Advanced SEO:● Strategies to increase CTR● Strategies to increase dwell time
#6 Shares, Likes, Comments,Tweets & Pins
Google and Bing rewarding website that are "mentioned" on social websites.
Serious SEO: ● Adding Facebook "commenting" area to
webpages. example
● Actively grow reviews on review websites.● Understand "FanGate" and Fangating