carrwood park - great google ranks and brilliant blogging techniques
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How to increase your google ranks and brilliant blogging techniquesTRANSCRIPT
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Gaining Ranks with Googleand
brilliant blogging techniques
Jonny Ross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Introductions
Jonny Ross
• Former optician
• Ran chain of opticians and ecommerce site
• Website, SEO, ecommerce
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Current understanding of SEO?
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Search Engine Optimisation
• Create great content
• Ensure this content is accessible to search engines.
• Make pages unique and relevant
• Make the content popular
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
On Site
• Keywords
• Content
• Technical Aspect
• Usability
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Off site
• Relevancy
• Links
• Reviews
• Reputation
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
SEO Audit
• Onsite coding
• Usability audit (usertesting.com)
• Site Speeds and performance
• Keywords
• Offsite Work
• Ranks and Reporting & Traffic analysis
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Offsite SEO / Link building• Directories• Articles• RSS feed submissions• Guest Blogging• Press Releases• Social Bookmarking• Social Sharing• Local Engagement• Suppliers• Video• Blog / Forum commenting
• Create Link bait!
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyrossw: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
• Interviews/Q&A’s• Finding out of date
content and rewriting it
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
• Create DB of images• Use Google plus
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
• Forums / Q&A’s• Invite Guest bloggers to
your site
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
• Make it easy for people to link to you• Use screaming frog and open site explorer to see
who links to your competitors• Look for broken links around the web
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Top SEO Tips
• Use SEO friendly URL’s– http://www.petsmart.com/product/index.jsp?productId=2753029
– Should be
– http://www.petsmart.com/tetra-whisper-air-pump
• Ensure that there is only one version of your website (try http://amazon.com)
• Use Xenu or Screaming Frog to check for errors
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• Image file names don’t use img123.jpg
• Affiliate schemes?
– Have a policy
– Offer unique content
• W3C Check your sites code http://validator.w3.org/
• Don’t use the same IP/Domain name to email from
• Ensure you are signed up to WMT
• Use goal tracking on Google Analytics
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Be strategic with your blog
• Plan ahead
• Make yourself accountable
• Come up with blog titles
• Use keywords
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Challenge Me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time for questions
• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
• Carry on the conversation with me on twitter @jrconsultancy