authentic storytelling for bloggers and businesses (mumbai 2015)
TRANSCRIPT
It’s so hard to share authentic
stories.By @ctrappe
Mumbai
Mostly because we keep saying that it is…
#bnlf @ctrappe
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@ctrappe
#bnlf @ctrappe
101+235=?What’s the right answer?
#bnlf @ctrappe
101 x 235=?What’s the right answer?
#bnlf @ctrappe
Sometimes there are different right answers.
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#bnlf @ctrappe
#bnlf @ctrappe
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@ctrappe
Authentic stories don’t have right answers.
#bnlf @ctrappe
#bnlf @ctrappe
#bnlf @ctrappe
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@ctrappe
Politically incorrect ....
#bnlf @ctrappe
Politically incorrect isn’t always actually incorrect.
#bnlf @ctrappe
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#bnlf @ctrappe
So how to get started?
#bnlf @ctrappe
#bnlf @ctrappe
Not everyone loves us!
What’s your expertise?
#bnlf @ctrappe
Share constantly
Be educationalBe transparent
#bnlf @ctrappe
Share constantly
Be vulnerable
#bnlf @ctrappe
Who approves authentic stories anyway?
#bnlf @ctrappe
#bnlf @ctrappe
#bnlf @ctrappe
AKA:Approval
hell!
#bnlf @ctrappe
#bnlf @ctrappe
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Authentic stories are lived.Then told!
#bnlf @ctrappe
#Consequences
#bnlf @ctrappe
How brands and organizations interact
#bnlf @ctrappe
Organizational opinion
#bnlf @ctrappe
#bnlf @ctrappe
#bnlf @ctrappe
If you only link on social media, you aren’t doing it
right!
#bnlf @ctrappe
60-30-10
#bnlf @ctrappe
60 – Talking30 – Responding/Resharing
10 - Links
#bnlf @ctrappe
But what will you talk about?
#bnlf @ctrappe
Everything can be commodized, except what?
#bnlf @ctrappe
#bnlf @ctrappe
Next steps!
• What makes you unique?• What do you know something about?• What’s your passion?• Declare your intent!
My intent!
Questions?Disagreement?
Etc.
Stay in touch!AuthenticStorytelling.net
@ctrappe
Tomorrow: Six steps to stop traditional marketing and start authentic blogging