#5 29. April 2014

[LAB]Transmedia Business Models for Creative Producers #1

http://www.meetup.com/Singapore-Transmedia-Meetup/

Wednesday, 30 April, 14

What is transmedia?

• Henry Jenkins:

“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.”

• Christine Weitbrecht:

True transmedia narratives deliberately use the unique properties of each media platform to help the consumer experience the different parts and perspectives of a story in the most meaningful way possible.

http://www.meetup.com/Singapore-Transmedia-Meetup/

Transmedia in business context:

Creating

• story universe for interactive multi-platform/screen experiences

• active creation of believe

• empathy led activation strategies

Wednesday, 30 April, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/

http://bodymindchange.ca/

News

Wednesday, 30 April, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/

http://studios.amazon.com/storyteller

News

Wednesday, 30 April, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/

HUVr Tech

Wednesday, 30 April, 14

HUVr - BELIEF

http://www.youtube.com/watch?v=A4vE_vpkr90

Wednesday, 30 April, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/

HUVr Tech

Wednesday, 30 April, 14

HUVr - BELIEF

http://www.funnyordie.com/videos/eb823e7388/funny-or-die-is-sorry-for-lying-about-hoverboards

Wednesday, 30 April, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/

HUVr Tech

Wednesday, 30 April, 14

Virgin America

http://www.youtube.com/watch?v=DtyfiPIHsIg

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Air Middle Earth

http://www.youtube.com/watch?v=cBlRbrB_Gnc

Wednesday, 30 April, 14

Air New Zealand

http://www.youtube.com/watch?v=SQDip9V49U0

Wednesday, 30 April, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/

Recipe

The Laurels 2014Best Transmedia Campaign AwardTitle of Campaign: Dementia AwarenessAdvertiser: Health Promotion BoardCreative Agency: DDBMedia Agency: OMD

http://www.ddb.com.sg/?p=2795

Wednesday, 30 April, 14

Resources

• Business models for webseries - “Are Web Series TV Online?” by Carrie Cutforth-Younghttp://www.iwcc-ciwc.org/are-web-series-tv-online/

• London School of Marketing whitepaper: “The Role of Branded Content in an Evolving Transmedia World”http://info.londonschoolofmarketing.com/Portals/211508/docs/whitepaper_Trasmedia_in%20format.pdf

• The complete guide to Transmedia Storytelling by Gianluca Fiorellihttp://www.stateofdigital.com/complete-guide-transmedia-storytelling/

• Branding TV: Transmedia to the Rescuehttp://ojs.meccsa.org.uk/index.php/netknow/issue/view/33/showToc

http://www.meetup.com/Singapore-Transmedia-Meetup/

Wednesday, 30 April, 14

Asia Transmedia Newsletter:

http://www.meetup.com/Singapore-Transmedia-Meetup/

sign-up: http://eepurl.com/NTNyj

Wednesday, 30 April, 14

Stay in touch with the community:

• SG Meetup:http://www.meetup.com/Singapore-Transmedia-Meetup/

• G+ community:http://j.mp/1cwcfr5

• Facebook community:http://facebook.com/transmediaasia

• Host: Marco Sparmberg: @MarcoSparmberg

http://www.meetup.com/Singapore-Transmedia-Meetup/

Wednesday, 30 April, 14