how to get your first thousand customers with seo - singapore startup marketing meetup
DESCRIPTION
The audience slides for the talk "How to get your first thousand customers with SEO" at the Singapore Startup Marketers' Meetup by Wei Leen (@ngweileen) of Lean Metrics.TRANSCRIPT
SEO to your first 1000 customers
A case study of http://bottlesofjoy.com
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A word about SEO ethics
• SEO itself is manipulation of your website to rank well on search engines
• Google is not consistent in it's application of guidelines, so why obey their rules?
• Everybody is doing it, so why not me?• I just care about results, • I draw the line at legally permitted activities
Everyone gets penalized
• eBay loses 80% of its organic search engine rankings (Wordstream)
• 10 big brands like BBC, Mozilla, Washington Post that were penalized by Google. (link)
• Google penalizes itself for violating its own guidelines. (link)
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Marketing• SEM May 2013 – Jul 2013• Content Marketing Jul 2013 – Dec 2013• SEO Dec 2013 – Present
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SEM
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Content Marketing
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Content Marketing
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Newsletter
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Google Analytics
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Organic traffic chart
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Jackpot
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Keyword #2
Keyword:Wine Delivery
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We have conversions?!
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Use Google Products
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Google Authorship
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Google Webmaster Tools
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SEO problems revealed
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YouTube
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SEO: very strange
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Web 2.0 Backlinks
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Wine store on Blogger
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Create Landing Pages
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Our Best Landing Page
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SEO things that work!• Use Google Products
• Google Webmaster Tools• Google Plus (set up Google Authorship)• YouTube
• Get backlinks from the biggest websites• Facebook page• Wordpress, Blogger, Tumblr
• Landing Pages• SEO specific landing pages (ie. Shopify Collections Pages)• Unbounce.com
• Tracking Tools• Moz.com• Majesticseo.com• Ahrefs.com• SEO SERP Workbench (Chrome)
SEO things that work!• Use Google Products
• Google Webmaster Tools• Google Plus (set up Google Authorship)• YouTube
• Get backlinks from the biggest websites• Facebook page• Wordpress, Blogger, Tumblr
• Landing Pages• SEO specific landing pages (ie. Shopify Collections Pages)• Unbounce.com
• Tracking Tools• Moz.com• Majesticseo.com• Ahrefs.com• SEO SERP Workbench (Chrome)• Additional SEO tools (link)
Sample SEO checklistWebsite Username Password Backlink Anchor text
Wordpress pizzaguy5 Sumpaswerd
http://mypizzaco.com/catering.html
Pizza catering
Blogger
Tumblr
Youtube
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Where we are (June)• Google Organic (omitting other traffic sources)
• 431 sessions in Google Analytics• SGD$2905.2 revenue• 17 transactions• Average Order Value SGD$172.78• Ecommerce conversion rate 3.94%• Per session value SGD$6.74
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Thank You for listening
Keep in touchhttp://leanmetrics.io/blog/
Tweets: @ngweileen