digital marketing - simple ppt
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Digital marketing - simple conceptual - pptTRANSCRIPT
DIGITAL MARKETINGISSUES AND PROSPECTS IN THE ERA OF GLOBALISATIONPrepared by – Amith AK,Shivaprasad S
What it means?
It is a marketing engaging the use of electronic devices such as personal computers, Smartphones, cell phones, tablets, to engage with stakeholders.
What is its characteristics?
Large/Widescale Audience
Targeted Audience
Online advertising campaigns can target a broad audience, or they be precisely targeted towards any identified group of potential customers.
Interests
24/7 Audience
Instantaneous Actions
Flexibility of Campaign Size/Cost
Variety of marketing mediums
Text Adverts Image Adverts Video Adverts Social/Viral Campaigns
Accountability
Mid-Campaign
1)Can alter the campaign.2) Target the new group of potential customers.
Long lasting
Remains indefinite period.
Virality
Interaction/Dialogue/Feedback
Digital marketing activities
1) Evaluate our digital marketing goals2) Re-examine our target customer profiles3) Take a look at our digital presence4) Evaluate our messaging strategies5) Check our digital marketing ROI6) Regular analysis on Competitive brands
ISSUES AND PROSPECTS
Privacy issues
Effective Targeting
Lead generation and conversion via social media
Black hat marketing
Staying in sync with new trends
Generating ROI
Appeal to specific interests
Growing population
Local internets
Thank you