SIFE Training & Presentation Skills

ADAPTED BY D CASPERSZ FOR SIFE AUSTRALIA, FEB 2011

BUSINESS SCHOOL

The University of Western Australia

Aims

Meeting the SIFE criteria in a SIFE presentation

Identify the nine steps of effective presentations

The ‘do’s’ and ‘don’ts’ of SIFE presentations

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http://sifeaustralia.org.au/conference_events/national_conference/program_information

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The SIFE Criteria

‘Considering the relevant economic, social and environmental factors, which SIFE team most effectively empowered people in need by applying business

and economic concepts and an entrepreneurial approach to improve their quality of life and standard of living?’

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Quality vs Quantity?

Put another way, you are asked to add QUALITY to others’ lives by:

Targeting people in need Empower others through your project Attaining sustainability of change Improving the quality of life of others Changing the standard of living of others

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In your presentation you MUST

Describe Substantiate Indicate the way forward …..but mostly BE REMEMBERED!

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Stun Everyone!

One of the most inspirational videos ever – Susan Boyle – Britain’s Got Talent, http://www.youtube.com/watch?v=VSrAJsWvEIc&feature=related

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Nine Steps in Effective Presentations

1. Audience analysis

2. Set your objective

3. Collect your information

4. Decide on your structure of presentation

5. Decide which visual aids to use and how

6. Read through your presentation

7. Rehearse

8. Examine your delivery

9. Review

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Develop an audience profile

Develop a profile about your audience.

You can do this by: Google sponsors to develop a profile about what they do, where they

operate, their turnover. Understand their policies and practices In particular, analyse their corporate responsibility strategy policy, and how

this might match your SIFE projects.

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‘Who’ are the judges?

Your principal SIFE ‘audience’ are the judging panels.

Points to note about the judging audience:1. Recruited from industry, university, government, non-government sectors,

SIFE sponsors and SIFE alumni.

2. Generally, you will find the following groups of judges in the three presentation rounds:

Opening Round: Newly recruited graduates, junior level management. Semi- Final Round: middle level management Final Round: CEO, Managing Director

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However, your SIFE audience is also made up of non judges. These include:

1. The SIFE Chair and Board

2. The SIFE CEO/Country Leader

3. Other SIFE personnel e.g. external relations manager

4. Your colleagues and faculty from other SIFE teams

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How do I get to know what the judges want?

While knowing ‘who’ is in the audience is very important, a key part of your audience analysis is also understanding ‘what’ your audience wants to know.

Reviewing judges feedback from your presentation at the previous National event is very important to gauge this.

Reviewing the feedback from all judges is also important. We were all given a copy of this at our recent training – review, digest, learn!!!!

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Questions to ask when reviewing feedback

What did they say about:1. Content: did they confirm our projects matched the criteria?

2. Style: did we present too much, too little, too quickly, too slowly – were we interesting?

3. Visual: did we have quality videos, were our slides ‘readable’, or too crowded? Were there ‘enough’ or ‘too many’?

4. Responses to Q & A: did we answer the questions? Did we plan who would answer the questions? Did we come across as a team?

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Judges Video

Review the judges own training video – KNOW what they are being asked to look for!

http://vimeo.com/20118601

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2. Set your objective

Why are YOU making this presentation?

Are you trying to convey information? Do you want to persuade your audience? Are you trying to engage your audience?

You can have more than 1 objective.

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3. Collect your information

Decide WHAT information you will use in your presentation. Use the principle of what information best meets your objective when putting this together.

Present the information that DEMONSTRATES your results e.g. numbers Remember: your audience is RESULTS focussed However, don’t be embarrassed if you have low numbers; you MUST also

demonstrate WHY your results are important e.g. your numbers are small but you are working with a highly disadvantaged group

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4. Decide on the structure of your presentation

Consider your OBJECTIVE when making this decision. That is:

Information: e.g use tables, graphs and words (facts) Persuasion: e.g use images, symbols (photos) Engagement: e.g. story-telling, case studies

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5. Use of Visual Aids

Decide what you will put in your report and what you will put in your presentation

Use the same template (i.e. motto, colours etc) for both Ensure they complement – not duplicate – each other Make sure your objective and visual aids ‘match’ (see previous slide) ‘Tell the story’ of your project + results in your visual aids. Learn from The University of Melbourne SIFE 2011 Nationals Video,

http://www.youtube.com/watch?v=xgCbITjQ6_w

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6. Read through

Ask the following questions:

Have we met the criteria? Is our presentation logical? Is the information correct (can we substantiate it in our audit?) Is the spelling and grammar correct? Do the transitions work? Do the videos/clips/photos work?

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7. Delivery

Ask the following questions: Is the presentation (either written or verbal) logical? Will a non-SIFER

understand it? Who will do what in the presentation? e.g, who will hand out the reports,

who will introduce, who will…? How will you handle the question and answer session? (judges like to see

more than one person answer the questions) Practise the question and answer session (see exercise ‘Predicting Q & A’s) Use meaningful hand gestures (see exercise ‘what is a meaningful hand

gesture?’), check intonations (see exercise “I didn’t say she bit my dog”)

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8. Rehearse

‘Practice makes professional”

Dress rehearse using the worksheet “Feedback for Presentation’ (i.e. report + verbal) in front of:

BAB Regional co-ordinators Other faculty Other students

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9. Review

Review your presentation by Checking judges feedback Talking to your regional co-ordinator and other faculty who were at your

presentation

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Do: An Interesting Written Report!

Allocate development and organisation of the written report to one or team of people: this is their job!

Develop a template that matches your powerpoint. Font size 12 should be your minimum. Use easy to understand language. Write concisely. Use minimal colour: this is NOT a story book. Remember: this is an ANNUAL report. Examine annul reports at the site below. http://sifeaustralia.org.au/conference_events/conference_archive/

2011_conference/

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Do: A Great Power Point or Visual!

Allocate development and implementation of your powerpoint to one person or team of people: this is their job

Use the same template as you use for your annual report Link key words in your power point to those in your annual report – and then

build these into your speech Make sure the transitions work! Make sure the embedded videos work!

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Do: Plan Your Verbal Presentation

Listen to Obama! http://youtu.be/YzpgXdj2Zmo Like Obama….

1. Contrast your tone

2. Use imagery – give your audience a visual.

3. Speak with confidence

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Do: Consider the non-verbals in the verbals!

Consider:

1. How will your VOICES persuade your audience?

2. How do your team’s hand gestures CONVEY your core message?

3. How do your team’s non verbals (eye contact, stance, proximity to each other) COMMUNICATE your themes?

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Do: Dress Smartly and Confidently

Consider your ‘look’ – what image are you trying to portray? (Remember: you are presenting results and extolling your achievements)

Examine any aspect of your physical appearance that impacts on your ‘look’ e.g. uniformity of clothes, hairstyles, use of jewellery

Ask others (other faculty, students) whether you have achieved your ‘look’

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Do: Consider Etiquette

Consider: Do you begin your presentation with a greeting e.g. ‘good morning judges

and fellow students’? Do you make eye contact, nod, greet the judges as you hand out the report?

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Do: Think About the Non-Verbals

Eye contact – who. Gestures – what – palms up, raised hand? Secrets of Body Language, http://www.youtube.com/watch?v=AQENwD-

QlRA&feature=related

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Don’t

Be too ‘smooth’ – remember your ARE students! Use too many hand gestures – can be distracting.

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Evaluate

SIFE 2011 World Cup Champions, Germany, http://www.youtube.com/watch?v=u9aKKoHhcPg&feature=relmfu

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Good Luck!