2007 sife annual report
DESCRIPTION
This annual report was primarily designed for review by judges at regional and national SIFE competitions. The annual report highlights some of the DeSales SIFE team's projects from the 2006-2007 school year. After the competition, annual reports were utilized as a marketing tool. I completed all aspects of the annual report, including design, layout, and writings. The design for the 2007 SIFE Annual Report was meant as an update on the 2006 version. Layout was re-designed every two years.TRANSCRIPT
About DeSales:
DeSales University, founded in
1965, is a private, liberal arts
college of 2,500 graduate and
undergraduate students located
in Center Valley, Pennsylvania.
The suburban campus was
formed by the Oblates of Saint
Francis de Sales and is affili-
ated with the Roman Catholic
Church. Its student body fea-
tures representatives from 20
different states and nine other
countries. In its first five years
of existence, DeSales Univer-
sity SIFE has become interna-
tionally recognized.
About DSU SIFE:
National Competition
2003 Participants at Kansas City
2005 3rd Runner-Up in Semifinals
2006 Participants at Kansas City
Regional Competition
2003 Champions at Philadelphia
2004 2nd Runner-Up at DC
2005 Champions at Philadelphia
2006 Champions at Philadelphia
Special Honors & Awards
2003 Regional Rookie of the Year
2003 National Rookie of the Year
2004 DSU Club of the Year
2005 Top 20 Team in USA SIFE
2006 DSU Global Club of the Year
2006 Global Student of the Year
Individual Topic Finalists
2005 Entrepreneurship
2005 Market Economics
2006 Entrepreneurship
2006 Market Economics
2006 Success Skills
2006 Sustainability
2006 Financial Literacy
Global > Leaders (who are) > Agile >Duty-oriented > Imaginative > Determined > Empathetic >
Accountable > Team-oriented > Entrepreneurial > Responsible > Strategists
Established in 2005, we continue to direct the
PA competition program, Glad-Ideaters.
Challenged high schools to develop projects
involving market economics, entrepreneur-
ship, community outreach, global service,
civic engagement, & environmentalism.
86% increase in interest of globalization.
Brought together a large number of academic
departments & student organizations for the
school’s Third Annual International Week to
further campus awareness of globalization.
Interacted with elementary students at the
South Bethlehem Neighborhood Center to teach them about exchange rates, marketing strate-
gies, & the implications of false advertising through the use of a changing candy bar game.
Paved the way for the Glad-Ideaters Peru program, which will compete at an international level.
Business Advisory Board:
Jim Banks
District Manager Walgreens
The Hon. Charles Dent
Pennsylvania District 15 United States Congressman
Mihaela Dinu
Vice President Romanian-American University
Dean Erlandson
Vice President of U.S. Sales Crayola
Dr. David Fischman
VP of Innovation & Develop. Universidad Peruana de Ciencias
Dr. Bill Hunter
Director of International Study Lehigh University
Michael Krajsa
Director of Entrepreneurship Kutztown Innovation Center
Megan Lewis
Director, Mid-Atlantic Region Heifer International
Sebastian Otero
Senior Commercial Analyst AMCHAM Peru
Fina Camet Piccone
International Director Universidad Peruana de Ciencias
Ardath Rodale
Chairperson Rodale Press
Harold Rosen
Grassroots Director World Bank/IFC
William Stump
Vice President of Innovation Rodale International
Joe Tallarico
Director of Strategy Unilever
Tucker White
Director of Business Develop. Maersk, Inc.
Cemented a relationship with Scott Mattingly, Director of Career Services, to execute and in-
crease attendance for events like Dining for Success & various success skill workshops.
Continued to educate the campus community by teaching 40 students, soon to enter the profes-
sional job market, the importance of proper etiquette and behavior in a fine dining atmosphere.
Increased attendance at Career Services events by 50% through the use of viral marketing.
Improved the knowledge & understanding of those attending undergraduate students by 68%.
Assisted in the preparation of Candidates Night debates, which were held in association with
local station WFMZ TV Channel 69 and the Lehigh Valley Hispanic Chamber of Commerce.
Enlightened students & the local area on the platforms of state & federal election candidates.
Broadcasted in English & Spanish multiple times by WFMZ 69 both on TV & on its website.
Accomplished a 73% increase in knowledge of legislation among local high school students by
way of the third annual “Senator for a Day” program with PA State Senator Rob Wonderling.
Donated over 50 computers to the Fowler Children’s Technology Center in Bethlehem in an
effort to teach underprivileged inner-city children the importance of computer literacy.
Expect a new shipment of computers by end of 2007 to provide for sustainability of program.
Developed the DSU import/export project to include Peruvian goods such as textiles, handi-
crafts, stone carvings, musical instruments, jewelry, clothing, & various decorative items.
Wired $2600 to IDESI microfinance organization for purchase of textiles & stone carvings.
Arranged local buyers for these items & will finalize supply chain during Summer 2007 trip.
Aimed to import goods at Peruvian prices, sell them in various domestic markets at U.S. dic-
tated prices, then export supplies or low-interest microfinance loans for revenue & stability.
Working on plans to expand this project to include Romania & Germany for Summer 2007.
Developing model to sustain our work in Peru following the expiration of Federal BIE grants.
Enlisting the support of partner LVAIC universities by advocating their own grant writing.
Working to plan &lead future trips to Peru involving students from local universities. These
students will be expected to pay their own expenses plus a travel agent & tour operator fee.
Planning to extend model to include Germany & Romania upon expiration of that BIE grant.
Assisted & mentored local entrepreneur, Dr. Ray Chase on developing a prototype package &
the formation of marketing materials as he looks to have his product, A-Line Golf, licensed.
Exposed student entrepreneurs and promoted their work as part of Enterpreneurship Week.
Faculty Advisory Board:
Dr. Martin Brett
SIFE Faculty Advisor Sport Management Program
Rev. Joseph DiMauro, OSFS
Associate Dean Student Life
Dr. Galen Godbey
Assistant to the President International Globalization
Doug Griffin
Vice President for Technology Information Technology
Dr. Tahereh Hojjat
Associate Professor Business Dept./MBA Program
Gerard Joyce
Vice President Student Life
Dr. Mohamed Latib
Vice President MBA Program & Strategic Dev.
Dr. Joe Lewis
Chairman Business Department
Scott Mattingly
Director Career Services & Internships
Rev. Bernard O’Connor, OSFS
President
DeSales University
Peter Rautzhan
Dean of Enrollment Mngmnt Enrollment Management
Joyce Rhoads
Department Secretary Business Department
Dr. Amy Scott
Co-SIFE Faculty Advisor Business Dept./MBA Program
Dr. Douglas Turco
Director Sport Management Program
Linda Zerbe
Dean of Students Student Life
Completed a two-week summer program with the Hispanic Initiative that taught high school &
middle schoolers about finance, accounting, entrepreneurship, marketing, CSR, & ethics.
Experienced 92% increase in knowledge of topics such as accounting & finance during HI.
Educated Bethlehem Catholic High School students via distance learning on the importance of
setting financial goals, managing money wisely, and microfinancing third-world entrepreneurs.
Improved Becahi’s comprehension of the link between finance and globalization by 100%.
Devised the first Identity Theft Awareness Campaign, hosted by Quakertown Wal-Mart.
Offered free shredding of all financial documents by utilizing an on-site shredding truck.
Provided packets containing identity theft awareness information in both English and Spanish.
Destroyed over 800 pounds of documents. Planning new event at Bethlehem Recycling Center.
Established an ongoing column in the DSU school newspaper, “The Minstrel,” during Spring.
Educated students on the importance and need to achieve financial literacy with topics like:
10 tips for college freshmen on saving money
Tackling monstrous student loans to begin planning for retirement
Developed relationship with Minstrel staff to provide for continuation of column next year.
Created three-week program including four SIFE members & two faculty board members.
Focused on alleviating issues in South Africa such as poverty, malnutrition, & disease.
Worked with Order of St. Vincent de Paul to donate food parcels including a one month sup-
ply of goods such as soap, lentils, flour, rice, beans, and tea to families with the greatest need.
Identified a need for the construction of working hospice to help raise the overall quality of life
for South Africans afflicted with diseases including HIV, AIDS, & Tuberculosis.
Working to obtain funding for a community garden to promote proper nutritional habits.
Emphasized DSU SIFE’s ethical responsibility of doing business and doing good in the world.
Took control of the Flex for the Troops program, giving DSU students the opportunity to use
their remaining flex money to purchase non-perishable items like beef jerky & Gatorade.
Donated over $1000 worth of food to the U.S. Marines. Rescheduled for later in 2007.
Provided 12 lambing kits, 10 laptops, & vinyl for over 25 greenhouses to assist people in Peru.
Devised the first-ever Acts of Ethics event to educate students from the entire campus commu-
nity on business ethics by constructing skits that depicted ethical dilemmas in the workplace.
Increased participating students’ knowledge of handling ethical situations by 68% as a result.
Efforts & Impressions:
Candidates Night 32 SIFE Hours
6,000 People Reached
Career Service Events 43 SIFE Hours
120 People Reached
Fowler Computer Donations 52 SIFE Hours
258 People Reached
Destination: South Africa 1,512 SIFE Hours
826 People Reached
Glad-Ideaters/Peru SAGE 275 SIFE Hours
5,400 People Reached
Import/Export Project 1,234 SIFE Hours
1,129 People Reached
International Week 105 SIFE Hours
1,300 People Reached
Peru Sustainability Projects 4,244 SIFE Hours
1,951 People Reached
Senator for a Day 25 SIFE Hours
126 People Reached
Service-Servicio 39 SIFE Hours
59 People Reached
Shredding Event 66 SIFE Hours
82 People Reached
Teaching Financial Literacy 37 SIFE Hours
94 People Reached
Media Coverage:
DeSales Magazine 12,000 Circulation
The Minstrel 6,000 Circulation
Prevention Magazine 11 Million Circulation
Service Electric TV2 News 1.4 Million Potential Viewers
WFMZ TV 69 2.2 Million Potential Viewers
WLVT, PBS TV
2.6 Million Potential Viewers
YouTube Videos 1,185 Views
Worked with Heifer International and the village of Cuchuma, Peru over the course of five
trips in four years to provide vinyl for over 25 new greenhouses at a cost of $89 a piece.
Yielded 300% per year increase in production, greatly improving the variety of agricultural
products their climate is able to support in Peruvian highlands. Now harvest 4 times per year.
Enabled families to generate approximately $120 per year in profits using Heifer Interna-
tional’s crop division model of dividing 1/3 for families, 1/3 for sales, and 1/3 for neighbors.
Involved in the third of a five-year mentoring relationship with Upper Bucks Vo-Tech to pro-
vide for the promotion & support of better animal husbandry practices for Cuchuman villagers.
Raised money through Neusch grants to provide for lambing kits that include tools and sup-
plies such as scales, ear-tagging devices, elastrators, vitamins, shearers, & instructional info.
Revolutionizing herding practices by increasing reproductive rates & improving genetic lines.
Constructed 20 stoves out of adobe brick and mud for ProWorld & people of Yanaconas, Peru.
Provided alternative that is cleaner burning, more wood efficient, and increases production.
Connected 2006 SIFE USA champions, Graceland University with our contacts at ProWorld.
Established a common link between DSU, the Romanian-American University at Bucharest,
the Universidad Peruana de Ciencias in Lima, and the Oblates of St. Francis de Sales in India.
Linked through advisory board members for academic, non-profit, and business relationships.
Grants: $267,500 (Neusch, Federal Business International Education (BIE), State of Pennsyl-
vania, Century Foundation, Walgreen’s, Student Government Assoc., HSBC, Trexler Trust)
Sales: $4,980 (Import/Export, Peruvian Note Cards, Glad-Ideaters Program, Fundraisers)
Dr. Joe Lewis
Chairman, Business Dept. Dr. Martin Brett
Sam Walton Fellow Joshua Lee
Co-President Men’s Health Magazine & Walgreens Official DSU SIFE Sponsors