SUMMER TRAINING PRESENTATION ONDEALERS SATISFACTION Submitted for the partia fufime!t of the re"uireme!t For the of de#reeOf$a%heor of $u&i!e&& Admi!i&tratio! '$$A(Submitted $)Mohd. KabeerBBA-Vth SemI!te#ra u!i*er&it) u%+!o,'-./-0-./1(The Shriram GroupHistoryThe group was incorporated by Lala Shriram (grandfather of Siddhartha Shriram) in 1889. !er the ne"t 1## years$ the group e"panded into te"tiles$ chemicals$ sugar$ automobiles$ engines$ automoti!e components$ edible oils$ hea!y chemicals (fertili%ers& chlor caustic)$engineering foundries$ sewing machines$ fans$ home appliances and other 'ind of items. (n 1989$ the group was split amongst the descendants of Lala Shriram and the businesses that came to Siddhartha Shriram)s group .Profile of the Company*sha Shriram +nterprises was established in the year 198,. (ts promoters were Late -r. .harat /am and Late Shri 0./.-ongre. -r. .harat /am was an industrialist of immense repute 1 acumen. 2r. -ongre was a close associate and partner of -r. .harat /am. 3e was a dynamic leader and a great !isinary. 4usiness interest co!er a !ast gamut of acti!ities including 3ome Solutions$ 3ospitality$ 3ealth .are and .leanliness$ +lectronic and Lighting products$ 5itchen 6ppliances$ consumer durables 1 more.continuedThe strength of 7*sha Shriram8 lies in the dynamic and result oriented team of professionals$ our associate !endors$ distributors and dealers who ha!e all contributed to build this !ast business. The core focus of the group continues to be 7.onstant (nno!ation8 in product de!elopment$ manufacturing$ mar'eting and other business acti!ities. Organizational StructureProduct & Services 3ospitality+lectronic 1 Lighting 9roducts 3ealth .are and .leanliness3ome Solutions 5itchen 6ppliances .onsumer -urablesHospitalityThey ha!e a chain of bouti:ue hotels and resorts under name 7*sha Le"us 3otels8. 9resent properties are located at ;oa$ 2ysore$ 4angalore$ 3assan (5arnata'a)$ 5aurniture. ?e ha!e built a huge goodwill based on the concept of offering !alue for money furniture with life long ser!ice. ur satisfied customers are our best testimonials. ?e are also mar'eting soft and hard luggage at the national le!el. "itchen #ppliances 5itchen 6ppliances = 9ressure coo'er and coo'ware ha!e been in the mar'et for many years and e!en in this business our products are the best. ur 9ressure .oo'ers come with a A bottom. The coo'ware range includes the largest range of pans for oil free healthy coo'ing. (shi 5hosla a renowned nutritionist is on our ad!isory board constantly offering healthy tips for our customers. ur 'itchen appliances include gas sto!e and 'itchen hoods$ induction coo'er and many more . Consumer $ura%les The !ast e"perience in :uality manufacturing and product de!elopment with customer focus has resulted in soon to be launched e"citing range of home appliances and fans. These will be a!ailable under the already famous +urole" brand. O%&ectivesTo find out the problems ofdealers .To promote latest products of the company.9ro!iding the latest price list of the products.Suggesting the solution of problems. To 'now how effecti!e are the employees in dealing with the dealers.To 'now the impact of after sales ser!ice pro!ided by company and the satisfaction le!el of the dealers.Analysis and Interpretation on the basis of Questionnaire1. 3ow long you dealing with *S36 productsC2ost of the dealers are dealing with *S36 products between 8=1# yearD. 3ow do you feel about Euality of *S36 productsC,1F are satisfied with the :uality of the products pinion about 9ricing2ost of the dealers are not satisfied with the pricingpinion about after sales ser!icesG8F of dealers are not satisfied with after sales ser!ices of *S36DEALER'S LIST (lucknow district)NameAddressASHOKA ELECTRICAL LATOUCH ROAD, LKOBOMBAY AGENCIES 32, SHIVA JI MARG, LKOASIA ELECTRICAL G.B MARG, LKOVIVEK ENTERPRISES ENGINEERING COLLEGE CHAURAHA, ALIGANJ, LKOKOHLI TRADING CO. 38 G.B MARG, LATOUCH ROADKAPOOR ELECTRONICS ITI CROSSING, ALIGANJGOEL SALES CORP. NAZEERA BAAD, LKOGANGA ENTERPRISES KALYANPUR RING ROAD, LKOKUNDAN HOME APPLIENCE KAPOORTHALA, LKOSHRUTI ELECTRONICS KAPOORTHALA, LKOSADANA ELECTRONICS PATRAKARPURAM, GOMTI NAGAR, LKOASIA SILAI MACHINE CHANDAN NAGAR, ALAMBAGH, LKOBALAJI ELECTRONICS HARDOI ROAD, LKOHOUSE MATERIAL TRADERS VINAY KHAND, GOMTI NAGAR, LKOVENUS ELECTRIC SALESALIGANJ, LKOCHAWLA ELECTRICALS TELI BAGH, LKOBATRA ELECTRONICS NAKA HINDOLA, LKOVIDHYUT VAYAPAR PURANIYA, SITAPUR ROAD, LKOMAA LAXMI ELECTRICALS KHURRAM NAGAR, LKOMANISH ELECTRICALSVIRAM KHAND, GOMTI NAGAR, LKOGOLDEN ELECTRONICSTHAKUR GANJ, LKOGULATI ELECTRONICSKANPUR ROAD, LKODINESH JAIN & SONS KURSI ROAD, VIKAS NAGAR, LKOPREETI ELECTRONICS VIPUL KHAND 3, GOMTI NAGAR, LKOBANSAL ELECTRONICS AND ELECTRICALS GANDHI MARKET, BHOOTHNATH, LKOBAJRANG ELECTRICALSMUNSHI PULIA, LKODURGA ENTERPRISES GURUDAWARAROAD, SITAPURMEHROTTRA ELECTRIC STORE BUS STATION ROAD, LAKHIMPURS'GGT(O)*S36 has to cut down thereproducts price in comparison to there competitors as this is the main influence for switching o!er to other brands.6fter sales ser!ices of *S36 are not up to the mar' because of which dealers are not dealing with their products at large scale.They ha!e to enhance the :uality of their products to become the mar'et leader.They should pro!ide better margin and ser!ices to the dealers .The *sha Shri/am +nterprises 9!t. Ltd. Should focus on the ad!ertisement to become 'nown in the mar'et.!imtitation.arrying out the present study. Some of the limitations ( found and difficulties encountered can be enumerated as underH 6nnual reports and