February, 2015

Pastor ChrisBACKGROUND:

• Senior Pastor of local church

• Has worked in ministry for 15 years, has been pastoring for 8 years

• Relevant background info, like education or hobbies

DEMOGRAPHICS:

• Religious Organizations

• Attendance of 75-300

• Modern, contemporary service styles

• City

IDENTIFIERS:

• Progressive and adventurous

• Forward thinker

Pastor ChrisGOALS:

• Increase service participation through active worship environments

• Increase Social Media Awareness

CHALLENGES:

• Has a limited budget

• Has limited staff to manage multimedia aspects of service

HOW WE HELP:

• We provide multimedia services at a price tailored specifically to their

church

• Train the staff on multimedia management

Pastor ChrisREAL QUOTES:

• “Our church wants and needs to move forward in this digital age. We have a limited budget to pay

for digital media and no staff trained to create content for

ourselves.”

COMMON OBJECTIONS:

• How do I know I’m getting good, quality media?

• What if my church doesn’t respond to the media style that

you present?

Pastor ChrisMARKETING MESSAGING:

• We can show you previous projects to ensure quality. Also we will discover the

unique style of your church service and cater to those

cravings.

ELEVATOR PITCH:

• Our digital media is always customized and carefully

created to match the spiritual experience that

your church is looking for.

Pastor ChrisSocial Messaging

• The best social media tool to reach this persona will be through Facebook and demonstrations via YouTube.