Josh Ferrari Creative Buyer Persona Overview

October 2015

Graphically-Inadequate Greg BACKGROUND: •  New small business owner •  Professional organizing service •  Star athlete turned clean freak DEMOGRAPHICS: •  Skews Male •  Age 25-30 •  HH Income $60,000 •  City slicker IDENTIFIERS: •  Go-getter •  Works hard, charismatic

personality •  Doesn’t “get” design

GOALS: •  Find new customers •  Win recognition for services CHALLENGES: •  Company has no clear voice or

direction •  Stretched too thin doing the

day-to-day

HOW WE HELP: •  Rebrand the company to offer a

distinct and persuasive narrative •  Design compelling award

applications and business portfolios

Graphically-Inadequate Greg

REAL QUOTES: •  “I made a logo on Paint. Some

clients have complained” •  “I know my services are great –

My clients say so all the time. I just don’t know how to get the recognition I deserve as a small company”

•  “The visuals scare me. I’d rather live in a world without them”

COMMON OBJECTIONS: •  It’s a lot of money and there’s

no guarantee that it will bring in new business

•  What if I don’t like the design after a few months?

Graphically-Inadequate Greg

MARKETING MESSAGING: •  Simplified custom design

for the everyday business owner

ELEVATOR PITCH: •  Design that makes you go,

“My company is here to stay.” A full-service design studio geared toward the everyday business owner, revitalizing your logo, webpage and social media to fit your customer’s desires.

Graphically-Inadequate Greg

TWITTER •  “This post is pretty boring without visuals, am I right? Your

company needs them, too. Let me help.”

FACEBOOK: •  “Yikes. Tough break for these people. Visuals are everything to a

business. Are you making a similar mistake? Let’s talk about how we can prevent it over coffee – from one business owner to another. [Insert link to: http://www.businessinsider.com/the-15-worst-corporate-logo-fails-2014-1]

INSTAGRAM •  Hello new business owners. This custom design

catch your eye? This was only for fun. Let me show you what I can really do for your company.

Social media messaging