buyer persona: lady gaga
TRANSCRIPT
October, 2015
BUYER PERSONA:LADY GAGA
Alex The Music Biz Junky
BACKGROUND:• UF fourth year Public Relations
major• Director of Bells & Robes PR,
Swamp Records• Music press writer and
photographer, GainesvilleScene
DEMOGRAPHICS:• Female• Age 18-25• $30,000• Urban
IDENTIFIERS:• Live music fanatics• Independent trendsetters • Supporters of postmodernism
GOALS:• Raise awareness of
postmodernism in music and Lady Gaga’s role in it
• Increase social media engagement by 20%
CHALLENGES:• Morphing Lady Gaga’s already
well-established reputation• A mass social media following
that leaves little room for target audiences
HOW WE HELP:• Associate the Lady Gaga brand
with postmodernism on all platforms
• Synchronize new releases with ongoing development
Alex The Music Biz Junky
REAL QUOTES:• “Lady Gaga is probably the
definition of a pop music postmodernist.”
• “She’s just so out there. People love to hate her for it… But everyone secretly loves it.”
• “Her music and her life outlook in general are so inspiring. I try to keep up with whatever she is doing next.”
COMMON OBJECTIONS:• She tries to be weird on purpose
and I think it’s annoying.• Her music is too mainstream.• She doesn’t tour enough to
establish a better connection with fans.
Alex The Music Biz Junky
MARKETING MESSAGING:• Social Media Management
across all platforms with an emphasis on Twitter, Facebook and Instagram
• Synchronization of all posts • #PostmodernGaga hashtag
ELEVATOR PITCH:• Lady Gaga has already
established herself as a pop culture icon. We can take that one step further by establishing her as the central figure for the breakthrough postmodernist movement in pop culture today.
Alex The Music Biz Junky
Instagram: Post your own visual definition of Pop Culture Postmodernism!
Twitter: “Describe #PostmodernGaga in 140 characters or less.”
SAMPLE SOCIAL MEDIA