sharing the love: working with the community to create engaging social media content
TRANSCRIPT
Sharing the Love: Working
with the Community to
Create Engaging Social Media
ContentHolly Roycraft | Administrative Assistant
Angela Vanden Elzen | Reference & Web Services Librarian
Lawrence University, Appleton, WI
Overview
A bit about us Identifying Your Community Working With Your Community Community-Centered Content Community-Created Content Browsing for Content Your Library’s Community Sharing the library love!
Seeley G. Mudd Library
Staff of 15
About 48 student workers
Social Media We Use Facebook
Tumblr
Flickr, Pinterest, Vine
Our Team:Different Perspectives!
Allison current student
HollyStaff
Member
AngelaLibrarian and
Faculty Member
KaseyCampus Social
Media Specialist
Identifying Your Community
Academic Library(Campus as Community)
Campus Departments
Academic Departments
Alumni Patrons
Students Faculty/Staff Locals
Public Library
Other libraries Library-related
pages Other public
service departments within your municipality
Local Businesses Patrons Library staff and
volunteers
Working with your Community: Liking and Sharing
Working With Your Community: Capturing Events
Working With Your Community:
Attending Events
Working With Your Community:
Expressing Gratitude
Working With Your Community:
Feature Displays
Community-Created Content:Sharing! (duh.)
Community-Created Content:Sharing
Community-Created Content:Sharing is for Everyone!
Creating Content for the Community:It’s all about the give and take!
Community-Centered Content: Just ask!
Community-Centered Content:
Your events
Community-Centered Content:Pay Attention to Patrons
Community-Created Content:Ask a Question
Community-Created Content: Faculty
Community-Created Content:Faculty
Community-Created Content:Faculty
Community-CreatedContent: Students
Community-Created Content: You!
Community Generated Content:
Alumni Librarians
Community Generated Content:Alumni Librarians
Community Generated Content
Alumni Researchers
Browsing Community Content (totally not Facebook stalking)
Professors posting about books in the library
Students and professors talking about events and asking questions
Tumblr- tracking hashtags
Yik Yak- see what people are saying anonymously about the library (and try really hard to ignore the rest). This site is searchable
What we look for:
Browsing Community Content
Browsing Community Content:Joining Groups
Browsing Community Content
Community Helpers:Alumni
Your Library’s Community: Meet the Staff
Your Library’s Community: Meet the Staff
Your Library’s Community: Meet the Student Staff
Your Library’s Community:Meet the Student Staff
Your Library’s Community:Student Researchers
Your Library’s Community: Student Research
Your Library’s Community:One good post deserves another
Your Library’s Community: #MuddSelfie
Your Library’s Community: Easel Pad
Your Library’s Community:Ask a Question!
Your Library’s Community:Librarians in Action!
Your Library’s Community:Librarians at Large!
Your Library’s Community:Librarians at
Large!
Missed Connections
Missed Connections
iPads
Sharing the Library Love
Look around the library with fresh eyes, paying close attention to who is using what.
What about you?
Questions?Ideas?Inspiration?
Ask this well-known user if
she’d like to be featured in a
post.
Let’s follow each other!
Go to padlet.com/mudd/social and add your library’s social media addresses.