shared mobility is changing the way we travel and local ... · shared mobility is changing the way...
TRANSCRIPT
Shared mobility is changing the way Shared mobility is changing the way
we travelwe travel
And local policies can support itAnd local policies can support it
Friso Metz, Trento, 20th February 2015Friso Metz, Trento, 20th February 2015
Topics
Trends
Shared mobility
Examples
Conclusions
Internet use in EuropeT
ren
d
Mobile internetT
ren
d
Social mediaT
ren
d
Music
The impact of digital
on the music industry
Tre
nd
SpotifyT
ren
d
Trend
From ownership to use & access
20th century:
hyper consumption
21th century:
shared consumption
Rachel BotsmanTre
nd
What about mobility?
What about mobility?
Forms of shared mobilityS
ha
red
mo
bil
ity
Carsharing
Carsharing Systems, The Netherlands
Traditional
Peer 2 peer
OneWay
Sh
are
d m
ob
ilit
y
Basic principles of car ownership
• Costs are invisible
• Always access
• Car becomes the default option
• Car use becames a habit
Sh
are
d m
ob
ilit
y
… and let no one say that I should make
less use of my car!
Sh
are
d m
ob
ilit
y
Basic principles of carsharing
• Costs of use are transparant and visible
• Wew, that’s expensive!
• Next time, I don’t use a car for local trips
• Using a car requires action
• Car becomes the last option
Sh
are
d m
ob
ilit
y
Benefits
• Travelling becomes cheaper
• (and a bit more adventurous)
• Less traffic
• Less pollution
• More street space
• More local contacts
• Low governmental investment needed
Sh
are
d m
ob
ilit
y
Traditional carsharingS
ha
red
mo
bil
ity
P2
P ca
rsha
ring
Shared mobility
Private carsharingS
ha
red
mo
bil
ity
Oneway carsharingS
ha
red
mo
bil
ity
Company carsharingS
ha
red
mo
bil
ity
Ca
rpo
olin
gShared mobility
Carsharing:
a one percent solution
• No one big solution for all mobility issues
• Carsharing is just one solution
• …but a critical one
• Carsharing supports a shift towards
walking, cycling, public transport, taxi, …
Sh
are
d m
ob
ilit
y
The future generationS
ha
red
mo
bil
ity
Government and carsharingS
ha
red
mo
bil
ity
Witkar, the world’s first carsharing project
Amsterdam, 1974
How to promote carsharing
Governments can:
•Join carsharing
•Challenge providers into action
•Promote carsharing
•Provide parking permissions
•Integrate it in the vision on the city
• sustainable, attractive and liveable cities
Sh
are
d m
ob
ilit
y
Zwolle, NL (120.000 inh)
• Parking regulations for carsharing
• Information on their website
• Supports the local initiative “autodelen
Zwolle”
• Promotion in meetings with residents
Exa
mp
les
Zwolle, NL (120.000 inh)
Meeting with residents
Exa
mp
les
Nijmegen, NL (170.000 inh)
• Subsidy for extra Greenwheels cars
• Promotion campaign
Exa
mp
les
Castricum, NL (35.000 inh)
Alderman opens
new Greenwheels
car
Positive media
attention!
Exa
mp
les
Bunnik, NL (10.000 inh)
• Active community organises carsharing
Exa
mp
les
Boerdonk, NL (765 inh)
Village car in stead of local bus line
Exa
mp
les
Tolg, SE (500 inh)
Carpool app for villagers
Exa
mp
les
Shared mobility: embrace it!
• More choice for people
• Nicer cities
• Increased accessibility of the countryside
• Support of local business
• Sustainable mobility
Co
ncl
usi
on
