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Shared mobility is changing the way Shared mobility is changing the way
we travelwe travel
And local policies can support itAnd local policies can support it
Friso Metz, Trento, 20th February 2015Friso Metz, Trento, 20th February 2015
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Topics
Trends
Shared mobility
Examples
Conclusions
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Internet use in EuropeT
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Mobile internetT
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Social mediaT
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Music
The impact of digital
on the music industry
Tre
nd
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SpotifyT
ren
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Trend
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From ownership to use & access
20th century:
hyper consumption
21th century:
shared consumption
Rachel BotsmanTre
nd
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What about mobility?
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What about mobility?
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Forms of shared mobilityS
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Carsharing
Carsharing Systems, The Netherlands
Traditional
Peer 2 peer
OneWay
Sh
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Basic principles of car ownership
• Costs are invisible
• Always access
• Car becomes the default option
• Car use becames a habit
Sh
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… and let no one say that I should make
less use of my car!
Sh
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Basic principles of carsharing
• Costs of use are transparant and visible
• Wew, that’s expensive!
• Next time, I don’t use a car for local trips
• Using a car requires action
• Car becomes the last option
Sh
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Benefits
• Travelling becomes cheaper
• (and a bit more adventurous)
• Less traffic
• Less pollution
• More street space
• More local contacts
• Low governmental investment needed
Sh
are
d m
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Traditional carsharingS
ha
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mo
bil
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P2
P ca
rsha
ring
Shared mobility
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Private carsharingS
ha
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bil
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Oneway carsharingS
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Company carsharingS
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Ca
rpo
olin
gShared mobility
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Carsharing:
a one percent solution
• No one big solution for all mobility issues
• Carsharing is just one solution
• …but a critical one
• Carsharing supports a shift towards
walking, cycling, public transport, taxi, …
Sh
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The future generationS
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Government and carsharingS
ha
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Witkar, the world’s first carsharing project
Amsterdam, 1974
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How to promote carsharing
Governments can:
•Join carsharing
•Challenge providers into action
•Promote carsharing
•Provide parking permissions
•Integrate it in the vision on the city
• sustainable, attractive and liveable cities
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Zwolle, NL (120.000 inh)
• Parking regulations for carsharing
• Information on their website
• Supports the local initiative “autodelen
Zwolle”
• Promotion in meetings with residents
Exa
mp
les
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Zwolle, NL (120.000 inh)
Meeting with residents
Exa
mp
les
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Nijmegen, NL (170.000 inh)
• Subsidy for extra Greenwheels cars
• Promotion campaign
Exa
mp
les
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Castricum, NL (35.000 inh)
Alderman opens
new Greenwheels
car
Positive media
attention!
Exa
mp
les
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Bunnik, NL (10.000 inh)
• Active community organises carsharing
Exa
mp
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Boerdonk, NL (765 inh)
Village car in stead of local bus line
Exa
mp
les
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Tolg, SE (500 inh)
Carpool app for villagers
Exa
mp
les
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Shared mobility: embrace it!
• More choice for people
• Nicer cities
• Increased accessibility of the countryside
• Support of local business
• Sustainable mobility
Co
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on