shaping your business together with patients smartees webinar

Shaping your business

together with your patients

Health Smartees webinar // June 9th 2016

Christophe Jauquet, Business Director Health & Medical

Sarah Van Oerle, Research Consultant Health & Medical

[email protected]

M +32 495 61 99 60 | [email protected]

Why and how to use a Patient Consulting Board

ChristopheHead of Health & Medical Team

@InSites

SHAPING YOUR BUSINESS

TOGETHER WITH Patients

SarahResearch Consultant

@InSites



@InSites



WE BRING

IN YOUR

the patient

meeting room

@InSites



The power of

online patient

communities

@InSites



why

what

how

@InSites



[email protected]

@InSites



an impactON THEIR

DISEASE

AND LIFE

@InSites



I'm no clinician,

but I’ll do everything

in my power to help them,

to play an active role

in my own care,

and even

in the design

of care

Dave deBronkaert e-Patient Dave

@InSites



F

@InSites



@InSites



- 700M people on groups per day

Online patient

communities

@InSites



- 400k members – 2500 conditions

- 10M monthly visitors

- 2.5M experiences shared

- 90% feels more confident

- 120k members in France

- 82mins on community per day

- The driver for other features

- Together with patient organizations



Online Health Communities are defined as platforms that facilitate the gathering

of individuals who interact on a common health interest.

(Lee et al., 2003; Leimeister et al., 2006)

@InSites


TOGETHER WITH Patients@InSites

I knew that many patients had been making use of

online medical information. Nonetheless, I was

shocked and fascinated by the fact that they

seem to understand and manage complex

medical matters.

Dan Hoch

Assistant Professor of Neurology at Harvard





SIMILARITYDIVERSITY

Burt, Kilduff, Annual review of psychology, 2013



SIMILARITY

Centola, van de Rijt, Social Sciene & Medicine, 2015





INTRINSICEXTRINSIC

INTRINSIC



Loane, Webster and D'Alessandro, Journal of Macromarketing, 2014



Loane, Webster and D'Alessandro, Journal of Macromarketing, 2014



TRUSTPRIVACY

TRUST



Bansal, Zahedi and Gefen, Information and management, 2016



Ebner, Leimeister and Krcmar, R&D Management, 2009



CONTROLMODERATION



CONTROL

@InSites

Owens et al., Health Expectations, 2015



Owens et al., Health Expectations, 2015



USABILITYSOCIABILITY

Wang and Willis, Health Education & Behavior, 2016



USABILITY

@InSites



Wang and Willis, Health Education & Behavior, 2016



Patient Consulting Board



SIMILARITYDIVERSITY



Interested

PEOPLE

AND interesting



ThePATIENT

CONSULTING

BOARD

5% 45-54 yo

43% 55-64 yo

52% 65+ yo

42 Active participants

52% localised

22% locally advanced

24% metastatic

2% not sure

18% 45-54 yo

30% 55-64 yo

30% 65-74 yo

22% 75+ yo

33 Active participants

88% not metastatic

12% metastatic

1851Participant posts

1565Participant posts



Leimeister, et al., 2006

INTRINSICEXTRINSIC



Patient input from

community

Process input

Feedback to community

https://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi23vLEwovNAhWnCMAKHZtXA88QjRwIBw&url=https://www.flickr.com/photos/68751915@N05/6848823919&bvm=bv.123664746,d.d2s&psig=AFQjCNEgvZiOIsV8zSOxCyh8Bdb3eukxWA&ust=1465031582014476

https://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi23vLEwovNAhWnCMAKHZtXA88QjRwIBw&url=https://www.flickr.com/photos/68751915@N05/6848823919&bvm=bv.123664746,d.d2s&psig=AFQjCNEgvZiOIsV8zSOxCyh8Bdb3eukxWA&ust=1465031582014476



CONTROLMODERATION



https://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj_m_2VvovNAhVnKcAKHSa5AukQjRwIBw&url=https://www.flickr.com/photos/benmcleod/523653908&bvm=bv.123664746,d.d2s&psig=AFQjCNFjREOz8w2nlLbMMAzGUVGmq-W1wg&ust=1465030527995133

https://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj_m_2VvovNAhVnKcAKHSa5AukQjRwIBw&url=https://www.flickr.com/photos/benmcleod/523653908&bvm=bv.123664746,d.d2s&psig=AFQjCNFjREOz8w2nlLbMMAzGUVGmq-W1wg&ust=1465030527995133



TRUSTPRIVACY



USABILITYSOCIABILITY



ANYWHERE

ANYTIME

Participating

@InSites



@InSites



TRANSFORMING THE LIVES OF patients

Patients ARE OUR FOCUS

INSPIRED BY patients

DOING NOW WHAT patients NEED NEXT

PUTTING THE patient FIRST

WE PASSIONATELY WORK TO HELP OUR patients

TO MAKE A DIFFERENCE IN THE LIFE OF patients

A GLOBAL HEALTHCARE LEADER FOCUSED ON patients NEEDS

@InSites



TRANSFORMING

THEIR LIFES

OUR FOCUS

INSPIRED BY THEM

DOING NOW WHAT

THEY NEED NEXT

patientsPUTTING THEM FIRST

TO MAKE A DIFFERENCE IN THE LIFE

WE PASSIONATELY

WORK TO HELP THEM

A GLOBAL HEALTHCARE

LEADER FOCUSED ON

THEIR NEEDS

BRING

IN YOUR

the patient

meeting room

@InSites



@InSites



Patient

@InSites



FOR HOW LONG ?

WHAT TYPE ?

FROM WHERE ?

1

2

3

@InSites



What type of patients can

be collaborated with ?

01 What type?

@InSites



F

@InSites



HEALTH

CONSUMERS

CANCER

PATIENTS

ACUTE/CHRONIC

PATIENTS

FAG

E

SEVERITY

85 years

16 years

Healthy Terminal

@InSites



F

@name NAME OF YOUR presentation

METASTATIC PROSTATE CANCER

DIETING&

NUTRITIONS

AG

E

SEVERITY

ANTI -CONCEPTION

HYPER –TENSION BREAST

CANCER

85 years

16 years

Healthy Terminal

ULCERATIVE COLITISPREGNANCY

@InSites



In what countries can we do

a patient consulting board ?

02 From where ?

@InSites



@InSites



GLOBAL moderators NETWORK

MEDICAL translators

For how long can be

collaborated with patients ?

03 For how long?

@InSites



@InSites



DEEP DIVE

COMMUNITY

@InSites



Patient

@InSites



ENGAGEMENT

EXTRA ORDINARY

@InSites



F

@InSites



IS THERE ANYTHING

TO BE MORE ENGAGED ABOUT

THAN ONE’S HEALTH ?

@InSites



GAMIFIED COLLABORATION TECHNIQUES

7-times more relevant on-topic discussions

40% more insights

EXPERIENCED MODERATORS

@InSites



TRANSFORMING THE LIVES OF patients

Patients ARE OUR FOCUS

INSPIRED BY patients

DOING NOW WHAT patients NEED NEXT

PUTTING THE patient FIRST

WE PASSIONATELY WORK TO HELP OUR patients

TO MAKE A DIFFERENCE IN THE LIFE OF patients

A GLOBAL HEALTHCARE LEADER FOCUSED ON patients NEEDS

@InSites



INSPIRED BY women

@InSites



INSPIRED BY womenDaily health routines

Topic interest women’s health

Women’s personal health journey

Wishes, needs and deepest emotions

Expectations towards pharmaceutical industry

Expectations towards healthcare professionals

Decision process for each related health domain

Personal experiences with medication and solutions

OWN wordsIN THE PATIENTS’

40.000 interactions

1250 photos

94 videos

@InSites



INSPIRED BY women

@InSites



INTO NEW opportunities

@InSites



TURNING real-life EXPERIENCES

@InSites



@InSites



AE AE

AE A

EAE

AE

@InSites



F

@InSites



TERMS & CONDITIONS

PRIVACY STATEMENTS

OTHER DOCUMENTS

@InSites



@InSites



Let’s workshop

together

@InSites



www.insites-consulting.com

Thank you!

Sarah Van Oerle

Research Consultant Health & Medical

InSites Consulting

[email protected]

+32 9 269 14 35

[email protected]

+32 9 269 15 28

Christophe Jauquet

Business Director Health & Medical

InSites Consulting

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