engaging generation y smartees webinar

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Engaging Generation Y Smartees Webinar This is the full slidedeck of our „Engaging Generation Y‟ Smartees Webinar. The main focus is on how to adapt your research and marketing to this critical generation. Based on the collective wisdom of InSites Consulting‟s research and client cases. Presentation by Joeri Van den Bergh, Gen Y expert at InSites Consulting and author of How Cool Brands Stay Hot.

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Engaging Generation Y

Smartees Webinar

This is the full slidedeck of our „Engaging

Generation Y‟ Smartees Webinar. The

main focus is on how to adapt your

research and marketing to this critical

generation. Based on the collective

wisdom of InSites Consulting‟s research

and client cases. Presentation by Joeri

Van den Bergh, Gen Y expert at InSites

Consulting and author of How Cool

Brands Stay Hot.

I‟m Joeri. True type Gen X – but involved with

following Gen Y/Millennials since they

were only kids.

First as an academic researcher in

kids & teens marketing, later as a

youth marketing research expert at

InSites Consulting

I‟m author of „How Cool Brands Stay

Hot. Branding to Generation Y‟

Committed to connect our clients with

the new (Millennial) consumers.

Good Morning

Bergen

Follow me

@joeri

Welcome

to the Gen

Y/Millennials

Webinar

Follow me:

@joeri_insites

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#146

R2=.57

R2=.74

R2=.62

InSites Consulting Brand Model tested by path analysis

//Authenticity for

Generation Y

Real

//Template 1 • Tekst

Real

//Authenticity for

Generation Y

Real

Real

Real

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①Stay true to your roots, but don‟t shout

②Warm & close is the new cool

①Be transparent and respectful, listen (like

friends)

Real

Happy

// I WILL NEVER FORGET THE DAY…

Surprise

Fear

Anger

Sadness

Disgust

Meeting the love

of my life

Becoming a sport

champion

My first kiss

Extreme experience (e.g.

skydiving, mount climbing)

Parents got

divorced

New school

Encountered aggression

When I was dumped

by my partner

Death of a person

close to me

Was diagnosed

with a serious

illness

When I got in a fight

Discovered I had no

real friends when I

needed them most Moved

Graduated

Got my driving license

Being dumped by my

boy/girl friend

N = 40

N = 13

N = 14

N = 93

N = 30

Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,

Romania, Poland, Brazil, India, and China.

Happiness N = 156

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Insert movie rorschach U by Kotex

Self

Global online contest to recruit 100 Young amateur soccer players in 55 countries => 16 final best against the best Over 150,000 young soccer players!

①Deliver gratifications, not just pleasures

①Don‟t use negative emotions

①Happiness is about connecting youth in a

playful way

Happy

#1 Be relevant

Shared challenges to connect with Gen Y

#2 Be where they are

#3 Engagement

They don‟t like

ONE-WAY TRAFFIC SURVEYS

They want to

COLLABORATE

Rethinking a digital strategy

As researchers

As researchers

VS.

Surveys

Collaboration

Shared solutions to connect with Gen Y

Touchpoints

Gamification

Get in

touch Joeri Van den Bergh, Managing Partner & author of the

book “How Cool Brands Stay Hot”

+32 496 23 29 19 [email protected]

Get in

touch Martijn van Bijnen, Business Director

+31 107 421 032 [email protected]

Get in

touch Maarten Lagae, Senior Research Manager FMCG

+44 2078 702 585 [email protected]

Get in

touch Giulia E. Gasperi, Research Manager FMCG

+1 646 386 9858 [email protected]

Check our upcoming Smartees on :

http://smartees.insites-consulting.com