shaka presentation
DESCRIPTION
TRANSCRIPT
Photo by: http://www.jarekj.com/
Problem
Expensive
Not connected
No innovation!
1M devices sold yearly
Wind- and kitesurfers
needa simple way to measure and find wind.
Crowdsourced weather information
Sharing
Wind meters
Shaka API
Web based mapMobile in-app map
Widgets
Social sharing• Facebook
• Twitter• Foursquare
Push notificationsSMS
TwitterEmail
Features
Wind speed & temperature ✔ ✔
Wind direction ✔
Location & sharing ✔
Wind map ✔
Full history ✔
Wind profile ✔
API ✔
Phase 1Wind related sports
10M potential users
Phase 2Professional use (farming, construction etc)
∞ potential users
20+M potential users
Shaka platform
giveslatest real-time local weather information.
Wind- and kitesurfers
needa simple way to measure and find wind.
Monetize the data
>100 000 devices
over 3 years
at $59 RRP
Revenue models
Sell the device
Paid services
• Partnerships
• Advertising
• Subscriptions
• Paid apps
• Weather forecast
Sell directly online
Use distributors
Partnering & affiliation
Go to market
6 monthsrelease Android versionnext version w/ humidity sensor
6-12 months apps for different verticalsnew product concepts
3 months ship wind meter for iPhone
Roadmap
RaigoRaamat
MihkelGüsson
JensKasemets
+ +
CEO Designer CTO
#estonianmafia
