Korean FoodIndustry Association

CO-HOSTED BY

www.seoulfoodnhotel.co.kr

The International Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries

ApprovedEvent

10-13 MAY 2016 I KINTEX

Held in Conjunction with:

Including:

Culinary Challenge

FOR FURTHER INFORMATION - PLEASE CONTACT YOUR NEAREST OFFICE:

WORLDWIDEOverseas Exhibition Services Ltd12th Floor, Westminster Tower3 Albert EmbankmentLondon, SE1 7SP, United KingdomTel: +44 (0)20 7840 2145Fax: +44 (0)20 7840 2111Email: tpoole@oesallworld.comContact: Tom Poolewww.allworldexhibitions.com

KOREAKorean Exhibition Management Co., Ltd#508 LG Twintel 1st157-8 Samsung-dongSeoul, 135-880, KoreaTel: +82 (0)2 569 5004Fax: +82 (0)2 569 7399Email: lina@kemallworld.comContact: Lina Chowww.seoulfoodnhotel.co.kr

ASIA/ASEANInternational Expo Management Pte Ltd10 Kallang Avenue#09-15 Aperia Tower 2Singapore 339510Tel: +65 6233 6777Fax: +65 6233 6768Email: davin@iemallworld.comContact: Davin Erwww.allworldexhibitions.com/food

www.seoulfoodnhotel.co.kr

STAND PACKAGEOPTIONS

PREMIUM PACKAGE

Includes walls, carpet, lighting, fascia, powerpoint, counter, table, chairs, lockable cupboard,

display cube, logo tower & shelves.

US$440 per m2

(minimum area 18m2)

WALK ON STAND

Includes walls, carpet, lighting,fascia, power point, counter, table,

chairs & shelving.

US$410 per m2

(minimum area 9m2)

Bare floorspace, ideal for large exhibitorsor national groups who wish to build

their own stand.

SPACE ONLY

US$340 per m2

(minimum area 18m2)

THE ORGANISERSAllworld Exhibitions is Asia’s leading organiser of food and hospitality shows, with 15 such events in the region. These events are marked with the famous Apple quality symbol, and include FHC China, FHA in Singapore and HOFEX in Hong Kong, among many others. In its unique partnership with KOTRA, the Korea Trade-Investment Promotion Agency, it has made Seoul Food & Hotel the undisputed entry point to the Korean food, drink and hospitality market.

THE VENUEThe KINTEX exhibition complex is one of the newest and finest international facilities in North East Asia in size, operational systems and service quality. It is equipped with facilities and infrastructure superior to other exhibition centres all over the world. It is close to both Gimpo and Incheon international airports and a short distance from metropolitan Seoul. It is close to many leading hotels and is within easy reach of the Seoul subway system. After its recent expansion, the centre now occupies over 100,000m2 gross of exhibition space. KINTEX is widely recognised as one of the finest centres in Asia, and now one of the finest in the world.

All of the leading industry and governmental bodies and associations support Seoul Food & Hotel 2016.

Ministry of Trade, Industry & Energy (MOTIE) Ministry of Agriculture, Food & Rural Affairs (MAFRA) Korea Federation of Small & Medium Business (KBIZ) Ministry of Health & Welfare (MW) Ministry of Food and Drug Safety (MFDS) Gyeonggi-Do Goyang City Korea Food Research Institute (KFRI) Korea Health Industry Development Institute (KHIDI) Korean Society of Food Science & Technology (KoSFoST) Korean Society for Food Engineering (KSFE) Korea Distribution Science Association (KODISA) The Korean Society of Food Hygiene & Safety (KoSFoS) Korea Importers Association (KOIMA) Korea Imported Liquor Wholesale’s Association (KILWA) Korean Bakers Association (KBA) Korea Dietetic Association (KDA) Korea Chainstores Association Korea Chefs Association (KCA) Korea Foodservice Industry Association Korea Restaurant Association (KRA) Rural Development Administration (RDA)

INDUSTRY SUPPORT

K O R E A ’ S P R E M I E R I N T E R N A T I O N A L F O O D , D R I N K & H O S P I T A L I T Y T R A D E S H O W

Seoul Food and Hotel provides international exporting companies from the food, beverage, foodservice and hospitality industry with an undisputed entry point into the Korean market. Over the four day exhibition, trade-only buyers from every sector of the food and beverage industry will attend, sourcing international products for the whole of Korea.

The last decade has seen vast changes in the Korean diet, as well as ways of eating and drinking. Coffee shops are still on the increase, and the ‘café lifestyle’ is now very much a part of everyday life. Restaurants and supermarkets are constantly sourcing new and innovative international imports to satisfy the continually evolving tastes of their customers. And the amount of beer and wine being imported has never been higher - testament to the Western lifestyle now present in Korea.

Alongside the exhibition, 2016 will also host the second Seoul Food and Hotel Culinary Challenge, comprising of a series of 11 different culinary competitions and allowing more than 200 Korean chefs to compete. The competition is supported by the Korean Chefs Club and Les Toques Blanches, and ensures that the chefs of Korea are in attendance to source new ingredients and cooking equipment from around the world.

With more opportunities than ever for international exporters entering the Korean market, Seoul Food and Hotel offers the perfect gateway, and is universally recognised as the largest and most established food and hospitality tradeshow in Korea.

Photos taken at Seoul Food & Hotel 2015

Seafood Beverages - Non Alcoholic Beer Tea & Coffee (inc equipment) Canned & Processed Foods Confectionery Cheese & Dairy Foodservice Equipment Food Ingredients

Meat & Poultry Meat Korea is dedicated to meat producers & processors looking to develop their business in Korea.

Wine & Spirits Wine Korea provides the most established marketing platform in Korea for both new to market & established wine brands.

“Seoul Food is the largest gathering of food sector professionals in Korea.The VIP invites sent out bythe organiser were helpful to us. This service is

not provided by other show organisers in Korea.”

DESMOND SCULLY, KOREA REPRESENTATIVE, HÄLSSEN & LYON

DaejeonChuncheong

5.4%

Other29.5%

Gangwon1%

BusanGyeongnam

1.6%

DaeguGyeonbuk

1.5%

GwangjuJeonnamJeonbuk

1.9%

Jeju0.2%

IncheonGyeonggi

25.9%

JAPAN

CHINA SOUTH KOREA

Seoul33.1%

50

,78

9 K

OR

EAN

VIS

ITOR

S – R

EGIONAL BREAKDOWN

10-13 MAY 2016 I KINTEX

Argentina

With exhibitors from 45 countries Seoul Food & Hotel 2015 welcomed participation of 33 official national pavilions coordinated by government bodies, trade export associations & pavilion organisers.

Kenya*

Lithuania

Australia

Austria

Belgium

Bolivia

Canada

Chile

China

Colombia

Croatia*

Cyprus

Cuba

Denmark

Ethiopia

Ecuador

France

Germany

Hong Kong

Hungary*

India

Indonesia

Italy

Japan

South Korea

Mexico

Mozambique*

Malaysia

Netherlands

New Zealand

Peru

Philippines

Poland

Singapore

South Africa

Spain

Sri Lanka

Vietnam

USA

Taiwan

Thailand

Turkey

Ukraine

UK

* New country group in 2015

SEOUL FOOD & HOTEL - A TRULY GLOBAL EXHIBITION

FOCUSED SECTORS & A WIDE VARIETY OF PRODUCT SECTORS

KEY MARKET FACTS

GUARAN

TEE I

NG

QUALITY TRADE V

ISITORS

Agricultural, Meat, Seafood Products / Processing 36.8%

Food Ingredients / Additives 25.2%

Dessert / Beverages 21.3%

Health, Function / Organic Food Product 16.7%

PRODUCT INTEREST

76,121m2 of exhibition area

21,384m2 dedicated to the International Hall

54,117 trade visitors from Korea + 6 continents

651 exhibiting companies from 45 countries & regions

33 international pavilions

SHOW FACTS

Largest economyin the world

13th

Forecast annualGDP growth between

2015 - 2019

3.7%Per capita

income

$33,440of population

live within Seoul’smetropolitan area

50%of population

live in urban areas

82%of imported

agricultural productsin 2013

$25bn

“Thailand, as a world leading exporting country, considersSeoul Food and Hotel as an important platform for our food

products to enter into the Korean market."

PANOT PUNYAHOTRA, MINISTER COUNSELOR (COMMERCIAL), ROYAL THAI EMBASSY

Fresh Produce Frozen & Chilled Food Gourmet Food Health Food Hospitality Equipment Kitchen Equipment Organic Food & Drink Baby Food

2015 EXHIBITOR FEEDBACK

said they had‘achieved their objectives’

90%expected toreceive orders

93%rated visitor qualityas excellent/good/fair

94%

K O R E A ’ S P R E M I E R I N T E R N A T I O N A L F O O D , D R I N K & H O S P I T A L I T Y T R A D E S H O W

Seoul Food and Hotel provides international exporting companies from the food, beverage, foodservice and hospitality industry with an undisputed entry point into the Korean market. Over the four day exhibition, trade-only buyers from every sector of the food and beverage industry will attend, sourcing international products for the whole of Korea.

The last decade has seen vast changes in the Korean diet, as well as ways of eating and drinking. Coffee shops are still on the increase, and the ‘café lifestyle’ is now very much a part of everyday life. Restaurants and supermarkets are constantly sourcing new and innovative international imports to satisfy the continually evolving tastes of their customers. And the amount of beer and wine being imported has never been higher - testament to the Western lifestyle now present in Korea.

Alongside the exhibition, 2016 will also host the second Seoul Food and Hotel Culinary Challenge, comprising of a series of 11 different culinary competitions and allowing more than 200 Korean chefs to compete. The competition is supported by the Korean Chefs Club and Les Toques Blanches, and ensures that the chefs of Korea are in attendance to source new ingredients and cooking equipment from around the world.

With more opportunities than ever for international exporters entering the Korean market, Seoul Food and Hotel offers the perfect gateway, and is universally recognised as the largest and most established food and hospitality tradeshow in Korea.

Photos taken at Seoul Food & Hotel 2015

Seafood Beverages - Non Alcoholic Beer Tea & Coffee (inc equipment) Canned & Processed Foods Confectionery Cheese & Dairy Foodservice Equipment Food Ingredients

Meat & Poultry Meat Korea is dedicated to meat producers & processors looking to develop their business in Korea.

Wine & Spirits Wine Korea provides the most established marketing platform in Korea for both new to market & established wine brands.

“Seoul Food is the largest gathering of food sector professionals in Korea.The VIP invites sent out bythe organiser were helpful to us. This service is

not provided by other show organisers in Korea.”

DESMOND SCULLY, KOREA REPRESENTATIVE, HÄLSSEN & LYON

DaejeonChuncheong

5.4%

Other29.5%

Gangwon1%

BusanGyeongnam

1.6%

DaeguGyeonbuk

1.5%

GwangjuJeonnamJeonbuk

1.9%

Jeju0.2%

IncheonGyeonggi

25.9%

JAPAN

CHINA SOUTH KOREA

Seoul33.1%

50

,78

9 K

OR

EAN

VIS

ITOR

S – R

EGIONAL BREAKDOWN

10-13 MAY 2016 I KINTEX

Argentina

With exhibitors from 45 countries Seoul Food & Hotel 2015 welcomed participation of 33 official national pavilions coordinated by government bodies, trade export associations & pavilion organisers.

Kenya*

Lithuania

Australia

Austria

Belgium

Bolivia

Canada

Chile

China

Colombia

Croatia*

Cyprus

Cuba

Denmark

Ethiopia

Ecuador

France

Germany

Hong Kong

Hungary*

India

Indonesia

Italy

Japan

South Korea

Mexico

Mozambique*

Malaysia

Netherlands

New Zealand

Peru

Philippines

Poland

Singapore

South Africa

Spain

Sri Lanka

Vietnam

USA

Taiwan

Thailand

Turkey

Ukraine

UK

* New country group in 2015

SEOUL FOOD & HOTEL - A TRULY GLOBAL EXHIBITION

FOCUSED SECTORS & A WIDE VARIETY OF PRODUCT SECTORS

KEY MARKET FACTS

GUARAN

TEE I

NG

QUALITY TRADE V

ISITORS

Agricultural, Meat, Seafood Products / Processing 36.8%

Food Ingredients / Additives 25.2%

Dessert / Beverages 21.3%

Health, Function / Organic Food Product 16.7%

PRODUCT INTEREST

76,121m2 of exhibition area

21,384m2 dedicated to the International Hall

54,117 trade visitors from Korea + 6 continents

651 exhibiting companies from 45 countries & regions

33 international pavilions

SHOW FACTS

Largest economyin the world

13th

Forecast annualGDP growth between

2015 - 2019

3.7%Per capita

income

$33,440of population

live within Seoul’smetropolitan area

50%of population

live in urban areas

82%of imported

agricultural productsin 2013

$25bn

“Thailand, as a world leading exporting country, considersSeoul Food and Hotel as an important platform for our food

products to enter into the Korean market."

PANOT PUNYAHOTRA, MINISTER COUNSELOR (COMMERCIAL), ROYAL THAI EMBASSY

Fresh Produce Frozen & Chilled Food Gourmet Food Health Food Hospitality Equipment Kitchen Equipment Organic Food & Drink Baby Food

2015 EXHIBITOR FEEDBACK

said they had‘achieved their objectives’

90%expected toreceive orders

93%rated visitor qualityas excellent/good/fair

94%

Korean FoodIndustry Association

CO-HOSTED BY

www.seoulfoodnhotel.co.kr

The International Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries

ApprovedEvent

10-13 MAY 2016 I KINTEX

Held in Conjunction with:

Including:

Culinary Challenge

FOR FURTHER INFORMATION - PLEASE CONTACT YOUR NEAREST OFFICE:

WORLDWIDEOverseas Exhibition Services Ltd12th Floor, Westminster Tower3 Albert EmbankmentLondon, SE1 7SP, United KingdomTel: +44 (0)20 7840 2145Fax: +44 (0)20 7840 2111Email: tpoole@oesallworld.comContact: Tom Poolewww.allworldexhibitions.com

KOREAKorean Exhibition Management Co., Ltd#508 LG Twintel 1st157-8 Samsung-dongSeoul, 135-880, KoreaTel: +82 (0)2 569 5004Fax: +82 (0)2 569 7399Email: lina@kemallworld.comContact: Lina Chowww.seoulfoodnhotel.co.kr

ASIA/ASEANInternational Expo Management Pte Ltd10 Kallang Avenue#09-15 Aperia Tower 2Singapore 339510Tel: +65 6233 6777Fax: +65 6233 6768Email: davin@iemallworld.comContact: Davin Erwww.allworldexhibitions.com/food

www.seoulfoodnhotel.co.kr

STAND PACKAGEOPTIONS

PREMIUM PACKAGE

Includes walls, carpet, lighting, fascia, powerpoint, counter, table, chairs, lockable cupboard,

display cube, logo tower & shelves.

US$440 per m2

(minimum area 18m2)

WALK ON STAND

Includes walls, carpet, lighting,fascia, power point, counter, table,

chairs & shelving.

US$410 per m2

(minimum area 9m2)

Bare floorspace, ideal for large exhibitorsor national groups who wish to build

their own stand.

SPACE ONLY

US$340 per m2

(minimum area 18m2)

THE ORGANISERSAllworld Exhibitions is Asia’s leading organiser of food and hospitality shows, with 15 such events in the region. These events are marked with the famous Apple quality symbol, and include FHC China, FHA in Singapore and HOFEX in Hong Kong, among many others. In its unique partnership with KOTRA, the Korea Trade-Investment Promotion Agency, it has made Seoul Food & Hotel the undisputed entry point to the Korean food, drink and hospitality market.

THE VENUEThe KINTEX exhibition complex is one of the newest and finest international facilities in North East Asia in size, operational systems and service quality. It is equipped with facilities and infrastructure superior to other exhibition centres all over the world. It is close to both Gimpo and Incheon international airports and a short distance from metropolitan Seoul. It is close to many leading hotels and is within easy reach of the Seoul subway system. After its recent expansion, the centre now occupies over 100,000m2 gross of exhibition space. KINTEX is widely recognised as one of the finest centres in Asia, and now one of the finest in the world.

All of the leading industry and governmental bodies and associations support Seoul Food & Hotel 2016.

Ministry of Trade, Industry & Energy (MOTIE) Ministry of Agriculture, Food & Rural Affairs (MAFRA) Korea Federation of Small & Medium Business (KBIZ) Ministry of Health & Welfare (MW) Ministry of Food and Drug Safety (MFDS) Gyeonggi-Do Goyang City Korea Food Research Institute (KFRI) Korea Health Industry Development Institute (KHIDI) Korean Society of Food Science & Technology (KoSFoST) Korean Society for Food Engineering (KSFE) Korea Distribution Science Association (KODISA) The Korean Society of Food Hygiene & Safety (KoSFoS) Korea Importers Association (KOIMA) Korea Imported Liquor Wholesale’s Association (KILWA) Korean Bakers Association (KBA) Korea Dietetic Association (KDA) Korea Chainstores Association Korea Chefs Association (KCA) Korea Foodservice Industry Association Korea Restaurant Association (KRA) Rural Development Administration (RDA)

INDUSTRY SUPPORT