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Setting Up Your

AdWords Account.

An Easy Set-Up

Guide.

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How to Open a Google Account – it’s FREE

Go to: www.google.com/accounts

Click on create account.

Google will walk you through the process of opening up an account, once you have one

you can use all of Google’s free applications including Gmail, AdWords, Google Analytics

and many more.

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The next screen will ask you for your details and to create a password etc.…

Fill in the fields and you will be sent a verification email to your nominated account.

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Once you’ve set up your Google Account, go to www.adwords.google.com.

Click on ‘Get Started’ and then the blue box that says ‘Start now’.

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This is the first screen you will see…

Enter your email address and your website address and click the blue box that says ‘Continue’.

You may find when you put in your email address, a red warning will come up saying that the email is

already associated with a Google account (that you set up earlier). Click the blue box that says

‘Continue’.

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The next screen you’ll see will look like this:

This is where you set up your ad. Let’s look at each component now.

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Decide what you want to spend:

Make sure you set your currency preference to your local currency (in this case Australian Dollars

(AUD$), because once set you can’t change it. Click on ‘Save’.

Choose your target audience:

Here you set your location, network and keywords. This is where it’s important that you’ve thought

about what keywords you should use. You can add around 15-20 keywords. AdWords will

automatically set some keywords based on your website. You can remove them to add your own, or

accept the.

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Set your bid:

Write your ad:

The ad will automatically populate your website link. You need to add in a Headline and the text.

Click on Save.

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Billing:

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Billing continued:

Enter all of your personal information and click on ‘Save and continue’. Sometimes, Google will send

you an offer to try AdWords. Add any coupon codes in the ‘Introductory offer’ section.

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Review:

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Review continued:

Check through all your information – daily potential rate, your bid and budget, your location, your ad,

your keywords and your billing information. Once you’ve done all of this, click the box to agree with

the terms and conditions, then click on ‘Finish and create campaign’.

The next screen will confirm you’ve successfully set up an AdWords campaign:

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Let’s get to know your account – click on ‘Go to your account’

You will be run through an automatic guide. I suggest you follow this through as it shows you what

each section is.

Campaigns Tab:

The ‘Campaign’ tab is your default home screen. Take a moment to click on each heading

– Campaign, Budget, Status, Campaign Type, Clicks, Impr., CTR, Avg. CPC, Cost, Avg. Pos

and Labels. To find out what each one does, clock on the ? next to the words.

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Google has implemented a very effective help system – they make the whole process very

easy. Using these help buttons is a great way to explore your new account.

Campaigns Setting Tab:

The Campaign Settings tab is the most important part of setting up your campaign.

Remember you can always go back and change these settings, but because they control

how your ads will be shown in Google, it’s important to get it right the first time so you

don’t waste your money.

Campaign name:

Give your campaign a distinct name that will make sense to you. You can name it by the month you

start it, or after the group of products or services you are selling, or whatever works for you. To

change, just click on the name.

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Change budget:

If you click on the ? you will get more information about budgeting and it’s here that you can change

your budget if you wish.

Language and Location:

In most instances, the language will be automatically set to ‘All languages’ and location to your

country of residence (in this instance Australia). If you were looking to reach an International

audience, you could consider changing the language and country to directly target those you are

trying to reach.

Networks:

The network usually automatically set when you set up your AdWords campaign, depending on your

campaign type. The network determines where on the internet your ad can appear (e.g. Google

search sites, maps, images and so on). Within each network, you can refine how Google targets your

ads.

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Devices:

By default, all new campaigns target all types of devices including desktop computers, tablets and

mobile phones. You can indicate that specific ads are optimised to show on mobile phones or tablets

and also adjust your bids for different device types on the ‘settings’ tab.

Bid strategy type:

You can change your bid strategies depending on your performance goals. You can choose from

strategies that are applied to a single campaign (e.g. manual CPC bidding), or flexible bid strategies

such as ‘Maximise clicks with target spend’, or ‘Target search page location’ that can be applied

across campaigns, ad groups and keywords.

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Campaign Ads Tab:

This tab shows you more statistics about your ad. By clicking on the ? next to each heading, you can

read what each section is about and what you can learn about your ad.

Clicks, Impressions and Click Through Rates:

These are the sections you’d want to be checking.

Clicks are recorded each time a person ‘clicks’ on your ad and can help you understand how well your

ad is performing. Relevant, highly-targeted ads are more likely to receive clicks.

Impressions are counted each time your ad is served on Google’s ad networks and help you

understand how often your ad is being seen. The also help to calculate the click-through rate (CTR).

The CTR (click-through rate) is used to measure how often people click your ad after it’s shown to

them.

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Campaigns Keywords Tab:

This is the tab where you can see all of your keywords and how they are performing in terms of click

through rates. You can change keywords in this section. Please refer to the keyword tool guide for

more information.

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Campaigns Audiences Tab:

This tab is where you can set specifics for audience interaction. If you leave it as standard, it goes out

to everyone and is not specifically targeted at a particular group of people.

If you want to target specific audiences, you can follow through the steps they guide you through.

In conclusion:

This guide is intended to be a very quick and easy set up guide. Google AdWords themselves can

guide you through more advanced set up options. They are very straightforward and Google

AdWords are 100% easier to use now than when they first started!

For help with Keywords, please see the Keyword Planning Worksheets and eBook.

For help with writing an ad, please see the ‘How to write a Google AdWords’ eBook.