session 02 - websites
DESCRIPTION
WebsitesTRANSCRIPT
W E BS I T E S
DIGITAL MARKETINGS E SS I O
N
2
http://www.internetlivestats.com/total-number-of-websites/#curious
MOST POPULAR WEBSITES (ALEXA)
SITE ALEXA RANKING
Google 1
Facebook 2
YouTube 3
Baidu 4
Yahoo! 5
Amazon 6
Wikipedia 7
Tencent QQ 8
Twitter 9
Google India 10
SITE ALEXA RANKING
Taobao 11
Windows Live 12
Sina Corp 13
LinkedIn 14
Yahoo! Japan 15
Sina Weibo 16
eBay 17
Google Japan 18
Yandex 19
Blogspot 20
MOST POPULAR WEBSITES (SIMILARWEB)
SITE ALEXA RANKING
Facebook 1
Google 2
YouTube 3
Yahoo! 4
VK 5
Windows Live 6
Odnoklassniki 7
Yandex 8
Instagram 9
Wikipedia 10
SITE ALEXA RANKING
Google Brazil 11
Twitter 12
Mail.Ru 13
Amazon 14
MSN 15
Google Germany 16
Google France 17
Google India 18
Bing 19
Baidu 20
WEBSITE DEFINITION
Set of related web pages typically served from a single web domain. It is hosted on a server, accessible via the Internet / private LAN through an Internet address (URL)
LET’S START WITH A SMALL HISTORY OF WEBSITES
Internet was born in CERN, Switzerland in the 1970s
Early websites were more research-led
http://info.cern.ch/hypertext/WWW/TheProject.html
As more and more people started getting online, the internet became more mass in nature
Many of today’s most popular internet
properties came alive in the 90s
1993
1994
1995
1996
1996
SITES GOT MORE SOPHISTICATED
Just for hosting
information
More niche content
User generated content (web 2.0)
Integrating social media
Intelligent responsive
designTransactions
IS A WEBSITE RELEVANT TODAY?
REPOSITORY WEBSITES
DESTINATION WEBSITES
ONLINE BUSINESSES
WEBSITE AUGMENTS BIZ
CAMPAIGN AMPLIFIER
REPOSITORY WEBSITES
DESTINATION WEBSITES
ONLINE BUSINESSES
WEBSITE AUGMENTS BIZ
CAMPAIGN AMPLIFIER
All info about the brand is here. Aimed to helping customer make purchase decision (most likely offline)
REPOSITORY WEBSITES
DESTINATION WEBSITES
ONLINE BUSINESSES
WEBSITE AUGMENTS BIZ
CAMPAIGN AMPLIFIER
Content websites. Aim to draw people with quality / differentiated content, make money through advertising
REPOSITORY WEBSITES
DESTINATION WEBSITES
ONLINE BUSINESSES
WEBSITE AUGMENTS BIZ
CAMPAIGN AMPLIFIER
Companies whose business IS the website
REPOSITORY WEBSITES
DESTINATION WEBSITES
ONLINE BUSINESSES
WEBSITE AUGMENTS BIZ
CAMPAIGN AMPLIFIER
Companies for which the website greatly augments their offline business
REPOSITORY WEBSITES
DESTINATION WEBSITES
ONLINE BUSINESSES
WEBSITE AUGMENTS BIZ
CAMPAIGN AMPLIFIER
Not the main site, but brings alive the brand thought or a campaign
WHAT MAKES A GOOD WEBSITE?
BROADLY SPEAKING…
• Good quality content• All content laid out well (UX)• Good design (UI)• Content refreshed on a regular basis• Clear call-to-actions that help the viewer
BUILDING A WEBSITE
STEPS INVOLVED IN WEBSITE BUILDING
• Alignment of various teams• Setting expectations with the client• Finalisation of features• Involvement of UX• Involvement of creative teams – design / copy• Technology – development• Testing• Beta-testing• Going live!
STEPS INVOLVED IN UX
• Requirements gathering (biz, design, tech, user)• User analysis• Task analysis• Function allocation• Developing wireframes• Usability testing• Collaboration with designers / developers
WIREFRAMING
The skeleton of a website that tells designers, developers and the client what the website would look like once complete
A FEW TERMS YOU SHOULD KNOW
Parallax Scrolling
Breadcrumbs
Breadcrumbs
CMS
Responsive design
Adaptive design
RESPONSIVE VS ADAPTIVE
• Responsive is tougher to build
• Adaptive is less flexible
• Responsive loads faster
MEASURING WEBSITE PERFORMANCE
A FEW STANDARD METRICS…
• Visits and unique visitors
• Time spent
• Bounce Rate
METRICS DEPENDING ON YOUR OBJECTIVES…
• Conversion rates / revenue
• Leads generated
• Transactions completed
TECHNICAL METRICS
• Uptime
• Speed
• Load tolerance
A QUICK RECAP
SESSION 2: WEBSITES
• Most popular websites• History• 5 types of websites with examples• Elements of a good site• Steps involved in website building• Role of UX + Wireframing• Terms (parallax, responsive, adaptive)• Website measurement metrics
THANK YOU!